The real estate industry has long struggled with a high failure rate, with nearly 90% of agents leaving the business. For Ricky Carruth, now Chief Housing Analyst at RLTYco and Chief Ambassa...
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Real Estate Services, Industry Profiles, Residential Real Estate, Market Analysis & Policy, Top Articles
The real estate markets of Marin and Sonoma counties, just north of San Francisco, offer a clear example of how high-end housing responds to economic volatility. While national headlines hig...


Real Estate Veteran Highlights Limitations of Traditional Training, Shares Alternative Sales Methods
For decades, real estate sales training has focused on aggressive closing techniques. Hard-sell tactics, pressure-based scripts, and forceful approaches have been the industry standard since...













