With 13 years of experience in social media, digital media and communications, Heather serves as Content Manager at KeyCrew Media, supporting the development and delivery of high-quality digital content and campaigns for clients across the real estate industry.
Her role spans social media strategy, digital content creation and distribution, article production, PR and podcast outreach, and content placement across relevant online publications and media platforms.
Heather works closely with clients and the wider KeyCrew team to develop content strategies that strengthen digital visibility, support thought leadership and ensure messaging reaches the right audiences.
With a strong focus on content quality, consistency and client results, she brings a strategic and hands-on approach to every campaign, from content development through to distribution and amplification.
Developers looking at the Midwest for their next data center site keep running into the same question. Is it faster and cheaper to buy and convert an existing industrial building, or is it better to build new from the ground up? Logan Freeman, managing broker at Midwest CRE Advisors, says the answer depends less on ...
In multifamily development, the way a company is structured shapes the building it produces. Firms that develop, build, lease, and manage under one roof make decisions differently from those that hand a project off at each stage, and the difference shows up in both speed and quality. One Team, One Set Of Incentives When the ...
The partnership will feature roughly 600 of REALM’s top-producing luxury real estate advisors and partners as expert voices across KeyCrew’s editorial network, marking KeyCrew Media’s deepest push yet into the ultra-high-end market. August 19, 2026 – Miami, Florida: KeyCrew Media, the expert-first real estate media company operating Leading Estates of the World and seven other ...
AUSTIN, TX, 2026 – KeyCrew Media, a real estate analytics and media network, has recognized Adam Eldibany, Founder and CEO of homebldr, as a KeyCrew Verified Expert in recognition of his expertise in real estate investment financing and the emerging subscription-based lending model. KeyCrew Verified Experts are recognized for their demonstrated expertise, industry leadership, and ...
BEAVERTON, OR, 2026 – KeyCrew Media, a real estate analytics and media network, has recognized Carey Hughes of Carey Hughes Homes, brokered by Keller Williams Realty Professionals, as a KeyCrew Verified Expert for her expertise in Beaverton and the greater Portland metro Westside real estate market. KeyCrew Verified Experts are recognized for their demonstrated expertise, ...
DALLAS, Aug. 14, 2026 – Outamation, a leader in automation and digital transformation for mortgage servicing and origination, today announced it has been named to the 2026 Inc. 5000, debuting at #133 with 2,291% three-year revenue growth, placing it in the top 3% of America’s fastest-growing private companies. This is the company’s first appearance on ...
New construction and resale look similar on a listing page, but selling them well calls for different skills, and most agent training covers only one of them. In a resale, an agent shows a buyer home after home until one fits. New construction works differently. A single community may hold multiple floor plans at different ...
In Central Arkansas, a single price threshold separates the tenant pool, the rent range, and the long-term viability of a rental investment, according to Jerry Larkowski, Executive Broker at ESQ Brokers. Properties below that line attract tenants paying three-figure rents in less popular neighborhoods. Properties above it access a different market entirely, one where tenants ...
As established corridors price out smaller developers, a growing number of multifamily investors are targeting transit-connected neighborhoods just beyond primary demand nodes, and Jersey City’s West Side is emerging as one of the clearest examples. Jersey City’s waterfront has absorbed more than a decade of multifamily capital, and the results are visible in both the ...
Courtney Poulos, Founder, SERHANT. CA, Team Lead, ACME | SERHANT. in Los Angeles, California, is helping build support for an idea that would change how real estate agents work across state lines: a single, nationwide real estate license. Poulos, who leads ACME | SERHANT in Los Angeles, recently graduated from the Advanced Management Development Program ...
A closer look at high-profile office openings reveals an opportunity for real estate markets to interpret corporate location decisions more accurately and confidently. Real estate markets have long treated corporate office announcements as reliable proxies for economic momentum. A major firm plants a flag in a city, and the expectation follows that jobs, housing demand, ...
The assumption that Adirondack buyers want maximum privacy and distance from town is giving way to a different market reality: properties within walking distance of restaurants, coffee shops, and waterfronts are outperforming remote listings, even when those remote properties offer superior trail access or acreage. The Premium Buyers Are Paying Chase Jermano, a Licensed Real ...
Asset managers answer for NOI, CapEx returns, refinancing packages, and exit prices. IT managers handle networks and security. Property managers handle tenants. The operating technology connecting all three belongs to no one, and according to Bill Douglas, CEO of OpticWise and co-author of Peak Property Performance®, that structural gap is becoming increasingly costly as rents ...
Site selection has become one of the clearest drivers of self-storage performance. According to Tom de Jong, Executive Vice President at Colliers, well-sited facilities are outperforming their peers by 15 to 18 percent in operating metrics and reaching stabilization noticeably faster. The Three-Part Lease-Up Equation That Sets Strong Assets Apart De Jong notes that the ...
