Heather Hook

For decades, television advertising functioned as a mass-market channel reserved primarily for large brands. High production costs, complex media buying, and steep minimum spend requirements...

There is a word you do not hear often enough in luxury real estate: value. The word tends to get left behind somewhere above the $3 million mark, as though properties priced in the mid-to-hi...

New research reveals homeowners over 70 consistently receive lower sale prices than younger sellers in comparable properties. Two factors drive this pattern: deferred maintenance and private...

In private real estate lending, the question of capital structure matters as much as the deals you do. For We Lend, a New York-based private lender focused on the East Coast market, the clos...

Most commercial real estate owners can tell you the net operating income of each asset in their portfolio. Fewer can tell you why one property consistently outperforms another, or why mainte...

ACME Real Estate CEO argues fragmented MLS system has left agents vulnerable as brokerages negotiate independent platform deals Major brokerages are striking direct partnerships with listing...

With Match Day 2026 approaching March 20, Rochester MN’s housing market prepares for its annual influx of medical professionals. Match Day 2026 arrives March 20, when medical residents...

Larry Mastropieri of The Mastropieri Group breaks down the forces behind South Florida’s cash-buyer surge – and what it means for buyers and sellers today. West Palm Beach has ea...

After years of new construction leading the market, pre-existing homes in the Dallas-Fort Worth area are once again outpacing new builds in pricing. The reversal marks a return to historical...

Most real estate markets across the country have slowed. Inventory has loosened. Days on market have stretched. Buyers have more room to negotiate. But in Wayne, New Jersey, none of that is ...

Most real estate teams fail not because the market turns on them, but because they scaled before they had a system worth scaling. Justin Nimergood, founder of Top Gun Team at Epique Realty, ...

In a recent Beyond the Build podcast conversation, Florida West EDA’s Chris Platé reveals the site selection process, infrastructure priorities, and strategic focus areas positioning ...

When a commercial real estate deal closes, flood risk due diligence typically begins and ends with the FEMA flood map. That one document, often decades out of date and built around riverine ...

In real estate development, the temptation to build fast and flip quickly is real. The math can look attractive on paper, and in a rising market, the short-term play often seems like the obv...

Most property management firms are laser-focused on the top line. Frank Gervasio, Director of Finance at OneWall Communities, says that’s exactly where they go wrong. Here’s a nu...