With 13 years of experience in social media, digital media and communications, Heather serves as Content Manager at KeyCrew Media, supporting the development and delivery of high-quality digital content and campaigns for clients across the real estate industry.
Her role spans social media strategy, digital content creation and distribution, article production, PR and podcast outreach, and content placement across relevant online publications and media platforms.
Heather works closely with clients and the wider KeyCrew team to develop content strategies that strengthen digital visibility, support thought leadership and ensure messaging reaches the right audiences.
With a strong focus on content quality, consistency and client results, she brings a strategic and hands-on approach to every campaign, from content development through to distribution and amplification.
In Cornwall, Connecticut, a town of a few thousand residents, a covered bridge, one general store, and one restaurant, five significant real estate transactions closed over a relatively short period. The properties ranged from a 187-acre country compound to a mountaintop stone cabin with views that required imagination to fully realize. On paper, they have ...
Most real estate coaches teach that consistent phone outreach builds a productive pipeline. What they rarely address is the cost of having a licensed agent spend two hours dialing contacts who mostly don’t answer, time that produces no revenue and pulls agents away from work that does. Justin Nimergood is the founder and leader of ...
Ask Larry Mastropieri where he’d put money in South Florida today, and he doesn’t hedge. Backed by a 150+ property investment portfolio of his own and a RealTrends ranking among Florida’s top agents, Larry has spent years buying, selling, and holding in Delray Beach, and his conviction on the market is as strong as ever. ...
Most cost segregation firms in the United States built their pricing around institutional investors buying $100 million properties, according to Brian Kiczula, a Real Estate Professional at CostSegRx. Investors in the $1 million to $15 million range – Airbnb owners, small hotel buyers, RV park operators – either overpay for studies sized for much larger ...
The majority of housing decisions for older adults are made under the worst possible conditions: in the immediate aftermath of a fall, a diagnosis, or a sudden loss of mobility, according to Bryan Devore, a Seniors Real Estate Specialist and Director of the Senior Division at Berkshire Hathaway HomeServices California Properties, who works extensively with ...
CARLSBAD, CA, July, 2026 – KeyCrew Media, a real estate analytics and media network, has recognized Bryan Devore, Seniors Real Estate Specialist and Director of the Senior Division at Berkshire Hathaway HomeServices California Properties, as a KeyCrew Verified Expert in recognition of his expertise in senior real estate transitions, including downsizing, aging-in-place planning, and probate ...
Regional building code disparities are creating systematically different energy cost outcomes for buyers depending on where and when a home was built, a pattern most buyers never investigate before making an offer. Two Markets, Two Different Energy Realities Where a home was built and when it was built are among the strongest predictors of what ...
Requesting historical utility bills from sellers is a standard step in residential due diligence. But according to Tim Stanislaus of Pearl, the practice produces data so compromised by occupant behavior that it cannot predict a buyer’s actual costs and may actively mislead them. The Occupancy Problem That Invalidates Seller Bills Stanislaus argues that the utility ...
Artificial intelligence can retrieve data, but it cannot interpret a buyer’s financial constraints, timeline, or the pricing dynamics of a specific neighborhood in a specific week. That distinction is becoming harder for clients to detect as more agents deploy AI tools to handle communication they once managed personally. The Difference Between Support and Substitution Alex ...
Automated valuation tools have improved dramatically over the past decade, but they still cannot distinguish between a home with modern finishes and one that hasn’t been updated in 35 years. That gap between what algorithms can see and what they miss defines the current state of AI in residential real estate – useful for preliminary ...
Century-old brick factory building to gain three new stories; Oldivai to deliver modular workforce housing — an iteration of its Project Zero model — directly across the street JACKSONVILLE, Fla. — July 2026 — Kaufman Real Estate & Consulting, together with development partner Oldivai, today announced a two-site redevelopment in the heart of Jacksonville’s Springfield ...
The title industry’s automation problem may not be technical. It may be linguistic. According to Jimmy Lewis, CEO & Co-Founder of TrueFocus Automation, experienced abstractors and examiners resist automation tools not because the technology fails, but because it is introduced as a threat to their expertise, and the professionals whose cooperation determines whether the technology ...
Park City has never been a cash flow market, yet out-of-state investors continue to arrive expecting conventional rental returns. According to Derrik Carlson, a Resort Real Estate Advisor with Real Estate in Park City, the Luxury Division of KW Park City Keller Williams Real Estate, this misalignment between investor expectations and market structure is one ...
PARK CITY, UT, July, 2026 – KeyCrew Media, a real estate analytics and media network, has recognized Derrik Carlson, Resort Real Estate Advisor and team lead of Real Estate in Park City, the Luxury Division of KW Park City Keller Williams Real Estate, as a KeyCrew Verified Expert in recognition of his expertise in Park ...
MSCI now expects apartment foreclosures to pick up in the second half of 2026, concentrated in 2021 and 2022 vintage deals. Those were financed at the top of the market on five-year loans that are now maturing into depressed values, driven by softer rents, higher expenses, and cap rates that have climbed with interest rates. ...
