With 13 years of experience in social media, digital media and communications, Heather serves as Content Manager at KeyCrew Media, supporting the development and delivery of high-quality digital content and campaigns for clients across the real estate industry.
Her role spans social media strategy, digital content creation and distribution, article production, PR and podcast outreach, and content placement across relevant online publications and media platforms.
Heather works closely with clients and the wider KeyCrew team to develop content strategies that strengthen digital visibility, support thought leadership and ensure messaging reaches the right audiences.
With a strong focus on content quality, consistency and client results, she brings a strategic and hands-on approach to every campaign, from content development through to distribution and amplification.
The partnership will feature Sharman, a 2026 RateMyAgent Agent of the Year for Livingston County and Conesus Lake, as an expert voice across KeyCrew’s editorial network, deepening the company’s coverage of lakefront and lake-access residential markets in Western New York. GENESEO, N.Y., August 31, 2026 – KeyCrew Media, the expert-first real estate media company, has ...
Waterfront property is usually priced off a single number. Linear feet of frontage appears in the listing, gets divided into the asking price, and becomes the shorthand comparison buyers and agents carry between showings. On the smaller lakes of western New York, that number is doing less work than the market assumes. The gap between ...
When an owner sets out to hire a 3rd party management company, the comparison almost always starts, and often ends, with the management fee. It is the number every firm quotes, the one that fits on a single line, and the one that feels like the lever an owner controls. According to operators who have ...
Aggregate price figures for the Florida Keys currently describe a market that almost nobody is actually transacting in. A small number of record sales at the top of the range have pulled averages and medians sharply upward. At the same time, a large and slower-moving band of older canal homes has been correcting downward. Averaged ...
For decades, we have told young Americans a version of success that sounds something like this: graduate high school, go to college, earn a degree, find a good job, and build a career. There is nothing wrong with that path. College remains the right choice for many. The problem is that somewhere along the way, ...
The Sharman Team leader earns three 2026 honors in a program that ranks real estate professionals on verified client reviews tied to completed transactions, rather than on sales volume alone. GENESEO, N.Y. – August 28, 2026 – Matthew Sharman, team leader of The Sharman Team at Real Broker NY LLC, has been recognized in three ...
The conversation about buying a home in Tucson keeps circling back to interest rates. Rates are too high. Rates might drop. Rates were better two years ago. It is the wrong conversation, and it is costing buyers real money. Tony Ray Baker, owner and team leader at RE/MAX Fine Properties and the agent behind SeeTucsonHomes, ...
Buyers and sellers in Southlake, TX do not wait for an agent to find them anymore. They search first, form an opinion, and then decide who they are willing to call. That shift is why Justin Nimergood, leader of the Top Gun Team at Epique Realty, has made building a media presence a requirement for ...
Homeowners in New York City facing foreclosure often assume the bank holds all the power once payments are missed. But timing matters just as much as the debt itself, and banks that sit on a foreclosure case for too long can lose their right to collect entirely. Alexander Paykin, a real estate and commercial litigation ...
In high-growth markets attracting out-of-state relocators, the traditional first contact between agent and buyer has been replaced by months of one-sided relationship-building through video content. According to Yitzchak Pierson, Broker Associate / REALTOR® at eXp Realty LLC in New Braunfels, Texas, buyers who eventually reach out to him have often watched enough of his content ...
New 202-residence community brings wellness-forward living and more than 20,000 square feet of amenities to one of New Jersey’s fastest-growing neighborhoods JERSEY CITY, N.J. – August 24, 2026 – LAZUL WEST, a new 202-residence rental community at 301 West Side Avenue, is launching leasing, marking the latest addition to Jersey City’s rapidly growing West Side. ...
Somewhere between the first school tour and the second home office installation, something shifts. The Litchfield County property that started as a weekend escape becomes something harder to categorize. The commute gets mapped. The grocery run gets optimized. The guest room gets a pullout sofa and a standing desk. At that point, calling it a ...
Frederick, Md. – August 20, 2026 – Maryland Cash Home Buyers (MCHB) has formally announced the expansion of its specialized program lineup with the Redevelopment & Builder Purchase Program™, a private property-review pathway for Montgomery County homeowners whose property may hold more value to a builder or developer than a standard as-is cash offer would ...
Investors chasing the next hot market might be overlooking the value of one that barely moves at all. Real estate investors spend a lot of time studying volatility on the coasts, tracking booms, corrections, and every swing in between. Jerry Larkowski, Managing Broker at ESQ. Realty Group, LLC in Little Rock, Arkansas, says the more ...
