With 13 years of experience in social media, digital media and communications, Heather serves as Content Manager at KeyCrew Media, supporting the development and delivery of high-quality digital content and campaigns for clients across the real estate industry.
Her role spans social media strategy, digital content creation and distribution, article production, PR and podcast outreach, and content placement across relevant online publications and media platforms.
Heather works closely with clients and the wider KeyCrew team to develop content strategies that strengthen digital visibility, support thought leadership and ensure messaging reaches the right audiences.
With a strong focus on content quality, consistency and client results, she brings a strategic and hands-on approach to every campaign, from content development through to distribution and amplification.
New construction and resale look similar on a listing page, but selling them well calls for different skills, and most agent training covers only one of them. In a resale, an agent shows a buyer home after home until one fits. New construction works differently. A single community may hold multiple floor plans at different ...
In Central Arkansas, a single price threshold separates the tenant pool, the rent range, and the long-term viability of a rental investment, according to Jerry Larkowski, Executive Broker at ESQ Brokers. Properties below that line attract tenants paying three-figure rents in less popular neighborhoods. Properties above it access a different market entirely, one where tenants ...
As established corridors price out smaller developers, a growing number of multifamily investors are targeting transit-connected neighborhoods just beyond primary demand nodes, and Jersey City’s West Side is emerging as one of the clearest examples. Jersey City’s waterfront has absorbed more than a decade of multifamily capital, and the results are visible in both the ...
Courtney Poulos, Founder, SERHANT. CA, Team Lead, ACME | SERHANT. in Los Angeles, California, is helping build support for an idea that would change how real estate agents work across state lines: a single, nationwide real estate license. Poulos, who leads ACME | SERHANT in Los Angeles, recently graduated from the Advanced Management Development Program ...
A closer look at high-profile office openings reveals an opportunity for real estate markets to interpret corporate location decisions more accurately and confidently. Real estate markets have long treated corporate office announcements as reliable proxies for economic momentum. A major firm plants a flag in a city, and the expectation follows that jobs, housing demand, ...
The assumption that Adirondack buyers want maximum privacy and distance from town is giving way to a different market reality: properties within walking distance of restaurants, coffee shops, and waterfronts are outperforming remote listings, even when those remote properties offer superior trail access or acreage. The Premium Buyers Are Paying Chase Jermano, a Licensed Real ...
Asset managers answer for NOI, CapEx returns, refinancing packages, and exit prices. IT managers handle networks and security. Property managers handle tenants. The operating technology connecting all three belongs to no one, and according to Bill Douglas, CEO of OpticWise and co-author of Peak Property Performance®, that structural gap is becoming increasingly costly as rents ...
Site selection has become one of the clearest drivers of self-storage performance. According to Tom de Jong, Executive Vice President at Colliers, well-sited facilities are outperforming their peers by 15 to 18 percent in operating metrics and reaching stabilization noticeably faster. The Three-Part Lease-Up Equation That Sets Strong Assets Apart De Jong notes that the ...
Platform gives clients and borrowers direct visibility into deal status, documents, and communication with the Kaufman & Company team ORLANDO, FLORIDA — Kaufman & Company, the private investment and holding firm led by founder and CEO Daniel Kaufman, today announced the launch of Bridgestar.ai, a new client and borrower portal built to give partners a ...
When consumers ask ChatGPT or Claude to recommend a local real estate agent, the systems draw on published narrative content – not ad spend, not review volume, not SEO keywords. That distinction is already reshaping how some brokers approach visibility, and forward-looking agents are beginning to engage with the channel. A New Kind of Reputation ...
When families evaluate whether an aging parent needs assisted living, the checklist tends to focus on physical safety: can they manage the stairs, are they falling, can they drive. What gets far less attention, according to Doug Halperin, Principal at Elevated Estates, is the emotional and social dimension of aging alone. Halperin argues that loneliness ...
The home watch industry has spent years operating quietly, mostly outside the notice of the broader real estate and property technology world. That is starting to shift, according to Clem McDavid, founder of HomeLedger, whose software platform Watch Tower now supports home watch operators across eight states, with the heaviest concentration in Florida and Arizona ...
New Cheyenne, Wyoming-based company targets ski resorts, distressed ski assets, and ski real estate, with acquisitions already underway CHEYENNE, Wyo., August 2026 – DEK Builds LLC today announced its official launch as a new acquisition platform focused exclusively on ski resorts, distressed mountain assets, and ski real estate throughout North America. The company has opened ...
New platform at www.landbriefing.com ranks U.S. metros on momentum, employer catalysts, affordability, and supply risk, giving buyers a starting point before land opportunity becomes obvious. LOS ANGELES, CA — Kaufman Real Estate & Consulting, the advisory arm of Kaufman & Company, today announced the launch of LandBriefing (www.landbriefing.com), a research platform built to help developers, ...
The moment a real estate investor receives their first K-1 partnership tax return, many assume something has gone wrong. The document shows a loss. Their bank account shows distributions. The two seem impossible to reconcile, and that confusion, according to Steven Libman, founder of Investing With Purpose™, leads investors to misread one of the most ...
