With 13 years of experience in social media, digital media and communications, Heather serves as Content Manager at KeyCrew Media, supporting the development and delivery of high-quality digital content and campaigns for clients across the real estate industry.
Her role spans social media strategy, digital content creation and distribution, article production, PR and podcast outreach, and content placement across relevant online publications and media platforms.
Heather works closely with clients and the wider KeyCrew team to develop content strategies that strengthen digital visibility, support thought leadership and ensure messaging reaches the right audiences.
With a strong focus on content quality, consistency and client results, she brings a strategic and hands-on approach to every campaign, from content development through to distribution and amplification.
With buyer options at their highest levels in years, sellers in Marion County, Florida, who price their homes thoughtfully are finding a real advantage in today’s market. Well-positioned listings capture attention quickly, while thoughtful pricing sends buyers a clear, confident signal about a home’s value. Bobby Mathews, Team Leader for BluSkye Group at RE/MAX Foxfire, ...
In many markets, price segments tend to move together. In Marion County, something more nuanced is unfolding: luxury homes are selling at nearly twice the pace they were before, while the most affordable segment continues to attract its own dedicated buyers – and the forces driving each trend are refreshingly distinct. Bobby Mathews, Team Leader ...
Two companies license the same real estate data. They buy the same technology. They train their teams the same way. Six months later, one is closing more business and the other cannot figure out why nothing changed. The difference is not the data. It is not the software. According to AgentBrief CEO Mike Simon, the ...
Mortgage servicers evaluating automation platforms should look for three things: coverage across the full workflow rather than a single task, quality checks built into the process instead of bolted on after the fact, and implementation timelines measured in weeks rather than months or years. Getting those three right is what separates a platform that reduces ...
Walk through almost any city, and you will find at least one ground-floor retail space that has sat empty for a year or longer, long after the apartments or offices above it filled up. Ann Ehrhart, founder of EVERSTREET in Boston, Massachusetts, sees this constantly, and she says the cause is almost always more specific ...
When an owner sets out to hire a 3rd party management company, the comparison almost always starts, and often ends, with the management fee. It is the number every firm quotes, the one that fits on a single line, and the one that feels like the lever an owner controls. According to operators who have ...
Most investors manage two separate mental folders. One is labeled investing, returns, allocations, performance. The other is labeled values, faith, giving, purpose. The assumption baked into that separation is that capital is morally neutral until it is deployed philanthropically. According to Steven Libman, founder of Investing With Purpose™, that assumption is costing investors more than ...
Aggregate price figures for the Florida Keys currently describe a market that almost nobody is actually transacting in. A small number of record sales at the top of the range have pulled averages and medians sharply upward. At the same time, a large and slower-moving band of older canal homes has been correcting downward. Averaged ...
Generic accounting software can add and subtract. What it cannot do is understand the relationship between a homeowners association, its homeowners, and the properties they own. For self-managed HOA boards attempting to run their finances on tools built for profit-driven businesses, that distinction creates friction that compounds quietly over time. Clayton Thompson, co-founder of HOA ...
The designation is awarded based on transaction production and cannot be reached through tenure or membership alone. GENESEO, N.Y. – September 1, 2026 – Matthew Sharman, team leader of The Sharman Team at Real Broker NY LLC, has been named an Elite Agent by Real Brokerage, a designation the company reserves for individual agents and ...
Most investors manage two separate mental folders. One is labeled investing, returns, allocations, performance. The other is labeled values, faith, giving, purpose. The assumption baked into that separation is that capital is morally neutral until it is deployed philanthropically. According to Steven Libman, founder of Investing With Purpose™, that assumption is costing investors more than ...
The retail podium at the base of a Waikiki hotel is easy to read as ancillary income, a few thousand square feet of rent that improves the operating statement without changing the investment case. That framing understates what the space does. A well-tenanted ground floor generates something the rooms cannot generate on their own: a ...
The partnership will feature Sharman, a 2026 RateMyAgent Agent of the Year for Livingston County and Conesus Lake, as an expert voice across KeyCrew’s editorial network, deepening the company’s coverage of lakefront and lake-access residential markets in Western New York. GENESEO, N.Y., August 31, 2026 – KeyCrew Media, the expert-first real estate media company, has ...
Waterfront property is usually priced off a single number. Linear feet of frontage appears in the listing, gets divided into the asking price, and becomes the shorthand comparison buyers and agents carry between showings. On the smaller lakes of western New York, that number is doing less work than the market assumes. The gap between ...
When an owner sets out to hire a 3rd party management company, the comparison almost always starts, and often ends, with the management fee. It is the number every firm quotes, the one that fits on a single line, and the one that feels like the lever an owner controls. According to operators who have ...
