With 13 years of experience in social media, digital media and communications, Heather serves as Content Manager at KeyCrew Media, supporting the development and delivery of high-quality digital content and campaigns for clients across the real estate industry.
Her role spans social media strategy, digital content creation and distribution, article production, PR and podcast outreach, and content placement across relevant online publications and media platforms.
Heather works closely with clients and the wider KeyCrew team to develop content strategies that strengthen digital visibility, support thought leadership and ensure messaging reaches the right audiences.
With a strong focus on content quality, consistency and client results, she brings a strategic and hands-on approach to every campaign, from content development through to distribution and amplification.
The momentum that defined early 2026 faded precisely when the market was supposed to accelerate. For sellers and buyers heading into the second half of the year, Ryan Bruen of The Bruen Team at Coldwell Banker Realty argues that rigid strategies are now a liability. A Spring That Did Not Follow the Script Most market ...
Herald-Zeitung’s Best of New Braunfels readers’ choice award recognizes local real estate broker for the third year running NEW BRAUNFELS, TX – July, 2026 – Yitzchak Pierson, Broker Associate with eXp Realty, has been voted Best Real Estate Agent in New Braunfels in the 2026 Best of New Braunfels awards, marking his third consecutive year ...
When an infrastructure company’s site selection team finally sends over its formal requirements for a Midwest location, the list of data points requested often catches local landlords off guard. Logan Freeman, a real estate professional at Midwest CRE Advisors, says most building owners have never calculated the numbers a serious buyer actually needs. “Most owners ...
The spreadsheet case for buying a discounted resale investment property often looks compelling on paper. The purchase price is lower, the cap rate appears stronger, and the value-add potential seems straightforward. But according to Yitzchak Pierson, a Real Estate Professional with eXp Realty who works extensively with investors in Texas, the real cost comparison between ...
Tucson’s sprawling geography punishes proximity-based neighborhood decisions in ways that more compact cities do not – and most relocating buyers don’t realize it until after they’ve committed. Unlike denser metros where most areas share broadly similar infrastructure and character, Tucson’s four surrounding mountain ranges and low-density development pattern have produced distinct microenvironments that differ substantially ...
The mismatch between how MLS systems were built and how new construction actually works has created challenges for builders, agents, and buyers for years, and the industry has only recently begun to address it. A Structural Mismatch For as long as multiple listing services have existed, new construction has been an awkward fit, according to ...
When a commercial real estate investor acquires a property, they review the financials, inspect the physical structure, and work through environmental assessments. What almost no one does is audit the digital infrastructure. According to Bill Douglas, CEO of OpticWise, that oversight is leaving buyers with surprise costs, inherited vendor lock-in, and operating systems nobody fully ...
Most second-home owners believe their property is fine when they are away. They have smart locks, a Nest thermostat, maybe a security camera pointed at the front door. What they often do not have is a person who physically walks through the home on a regular schedule and knows what to look for. According to ...
The advanced air mobility sector spent years treating aircraft certification as its central challenge. While Archer’s timeline may slip to 2028, Joby appears to be progressing faster and is targeting certification by late 2026. But according to Lisa Wright, founder of Landings and a real estate professional building a vertiport network across rural North America, ...
Most buyers moving from New York to Dallas expect to choose between two things: a neighborhood that feels like a real place to live, or reasonable proximity to the city. What they do not expect is to find both within 10 minutes of downtown. That surprise is something Rhoni Golden hears about constantly. As co-founder ...
Most active real estate investors treat origination fees as a fixed cost of doing business. Each deal, another percentage of the loan amount leaves at closing. But homebldr, a technology-driven investment financing platform, has launched a product with no real equivalent in the market: a financing subscription that eliminates homebldr origination fees entirely for 12 ...
The standard measure most agents use to read a real estate market looks backward. Absorption rate – closed sales divided by active inventory – tells you what happened over the past six months. In a market moving as fast as Maplewood, NJ, that number is already stale by the time it lands. For nearly 17 ...
There is a version of commercial real estate prospecting that takes days. Research a target property, identify the LLC, track down the individual behind it, find a phone number, find an email, then write an outreach message tailored to that specific owner and asset. Multiply that by twenty properties and you are looking at a ...
The ESG era is winding down. Politically retreating, commercially discredited, and increasingly abandoned by the institutional investors who championed it, environmental, social, and governance investing has left behind a vacuum and a lesson. The vacuum is a real opportunity. The lesson is harder to sit with: impact language without impact infrastructure does not work, and ...
BOCA RATON, FL – June 29, 2026 – Builders Update, one of North America’s leading providers of new construction inventory data, has officially joined the GDX – Global Data Exchange network. The partnership gives builders access to an international audience of real estate professionals, MLSs, and investors – expanding the reach of new construction inventory ...
