Heather Hook

An investor buys a 20-unit apartment building. The plan is straightforward: renovate units as leases turn over – new flooring, cabinetry, lighting, HVAC upgrades – spending roughly $500,...

Open houses on the Central Jersey Shore right now can feel like a competition. Twenty people moving through a property on a Sunday afternoon, multiple offers, sellers who have options. For b...

When a family member passes away and leaves behind a property, most heirs assume the hard part is the grief. The house, they figure, is an asset. It has value. It can be sold or kept, and ev...

Buying an existing property feels like the safe play. The building is already there. You can see it, inspect it, and model the cash flow based on what it is already doing. But according to C...

The contrast is jarring. A publicly traded company managing billions in real estate assets across multiple countries operates with no meaningful digital footprint, no systematic investor acq...

The acronym ESG was everywhere in commercial real estate just a few years ago. Sustainability reports, carbon targets, and green building certifications dominated boardroom agendas and inves...

The first time a real estate professional hears “I found you through ChatGPT” from a potential client, the reaction is usually surprise mixed with confusion. They didn’t ad...

When a self-managed HOA board shops for community association software, the first instinct is almost always the same: find the cheapest option that covers the basics. It makes sense. Board m...

Every year, a new wave of agents decides they want to move into luxury real estate. They update their bios, adjust their price point targets, and start showing up to open houses in nicer clo...

Rates are not the problem. The problem is that too many borrowers are still thinking about rates the way they did in 2021, and that mindset is creating friction in deals that should be getti...

The structural pressures reshaping real estate – brokerage-platform deals, AI-driven marketing tools, and shifting listing distribution models – are forcing independent boutique brokerag...

The Interface Student Housing Conference wrapped up in Austin, Texas, bringing together approximately 1,500 industry professionals for what Teddy Abdelmalek calls “the Super Bowl of st...

The distressed real estate market in New York and New Jersey is producing some of the most complex financing situations in recent memory. Partner disputes, stalled construction projects, tec...

Empty nesters represent one of the most challenging segments in today’s residential real estate market – not because they lack purchasing power, but because their expectations of...

The question companies ask economic developers has fundamentally changed. Twenty-five years ago, the first thing prospects wanted to know was simple: “How much money are you going to g...