With 13 years of experience in social media, digital media and communications, Heather serves as Content Manager at KeyCrew Media, supporting the development and delivery of high-quality digital content and campaigns for clients across the real estate industry.
Her role spans social media strategy, digital content creation and distribution, article production, PR and podcast outreach, and content placement across relevant online publications and media platforms.
Heather works closely with clients and the wider KeyCrew team to develop content strategies that strengthen digital visibility, support thought leadership and ensure messaging reaches the right audiences.
With a strong focus on content quality, consistency and client results, she brings a strategic and hands-on approach to every campaign, from content development through to distribution and amplification.
Pre-construction sales have always asked buyers to pay for something they cannot yet see. That gap is widening. Developers can now produce photorealistic renderings and video that make an unbuilt project look finished and occupied, while the slower sales seen in many markets over the past year have left some projects short of the money ...
Many of this year’s Adirondack second home buyers are about to close up a mountain house for the first time. In this region, the most expensive winter damage tends to trace back to a single choice made in the fall: whether to keep the house heated or have it winterized. Heat or winterize Winterizing means ...
As 2026 draws to a close, Mor Milo, co-founder and CEO of the commission-free real estate marketplace Relli, has a clear view of where private real estate is heading, even as he is the first to admit no one holds a crystal ball. From his vantage point watching thousands of investors and operators move through ...
Much of the multifamily industry runs on a short clock. Funds are built around fixed hold periods, capital is expected back on schedule, and properties often change hands once projections are met. A smaller group of operators works on a different timeline, measuring decisions in decades rather than fund cycles, and their approach is drawing ...
For homeowners along the Fairfield County, Connecticut shoreline, flood risk has always been part of the conversation. What has changed is when that conversation needs to happen. Connecticut has expanded the flood risk section of its residential property condition disclosure under Public Act 25-33, and buyers now expect clear answers about flood zones, flood history, ...
The debate over private listings is often framed as a question of rules and procedure. For sellers in Los Angeles, California, one team lead believes it should be reframed around a simpler question: what gives the seller the best possible result? Courtney Poulos, Founder, SERHANT. CA, Team Lead ACME | SERHANT., has a proposal she ...
When wildfire swept through southern Colorado this summer, East Hatchet Ranch used its HOA software to reach every household as conditions changed by the hour. FISHERS, Ind. – Nov 2, 2026 – When a wildfire moves quickly, the gap between a community that stays coordinated and one that scrambles often comes down to a single ...
A retailer doing two million dollars a year on the mainland will not produce the same profit doing two million dollars in Hawaii. The revenue line looks identical. Everything beneath it behaves differently. That gap is the single most common surprise for mainland operators evaluating their first Hawaii location, and it is entirely manageable once ...
Rent control is back in front of voters this election season, with caps tied to inflation appearing on ballots alongside housing bonds and supply reforms. Most of the debate focuses on what renters pay each month. Operators see the more immediate effect in a different place: the spending decisions that keep a building in good ...
Recreational waterfront is bought on the strength of a view and owned on the strength of a budget. The gap between those two things is where most buyer regret on a small lake originates – not in overpaying at closing, but in failing to price what ownership actually costs across the years that follow. On ...
Most aviation planning starts from a simple assumption: aircraft need airports, and airports need hundreds of acres. A demonstration flight in downtown Manhattan this month challenged that assumption directly. Lisa Wright, founder and CEO of Landings, was at the downtown helipad when Electra’s hybrid-electric aircraft flew in from Linden Airport in New Jersey, landed, took ...
Care coordinators will join churches nationwide on Nov. 7 in praying over apartment communities, and the public is welcome to take part. SMYRNA, Tenn. (Oct. 29, 2026) – Investing With Purpose™, a faith-driven multifamily real estate firm based in Bluffton, S.C., held its first serve day at Redwood Hollow on Oct. 3, marking the first ...
The housing market across the Washington Capital Region stays active through winter because it runs on a year-round cycle rather than the sharp seasonal swings seen in many parts of the country. A diverse workforce, limited new construction and a steady flow of relocations keep buyers and sellers moving across D.C., Maryland and Northern Virginia ...
Florida has quietly raised the bar on HOA financial accountability, and many self-managed boards are not yet operating at the level the state now requires. The change is specific: associations above a certain revenue threshold can no longer waive their annual full audit requirement every year. Under the updated rules, a waiver is only available ...
Statewide production rankings in New York real estate are usually a metropolitan story. The volume sits where the prices sit, and the teams at the top of the leaderboards tend to work the downstate markets where a single transaction can carry a quarter’s numbers. The current standing in one category runs against that. As of ...
