With 13 years of experience in social media, digital media and communications, Heather serves as Content Manager at KeyCrew Media, supporting the development and delivery of high-quality digital content and campaigns for clients across the real estate industry.
Her role spans social media strategy, digital content creation and distribution, article production, PR and podcast outreach, and content placement across relevant online publications and media platforms.
Heather works closely with clients and the wider KeyCrew team to develop content strategies that strengthen digital visibility, support thought leadership and ensure messaging reaches the right audiences.
With a strong focus on content quality, consistency and client results, she brings a strategic and hands-on approach to every campaign, from content development through to distribution and amplification.
When an owner sets out to hire a 3rd party management company, the comparison almost always starts, and often ends, with the management fee. It is the number every firm quotes, the one that fits on a single line, and the one that feels like the lever an owner controls. According to operators who have ...
Most investors manage two separate mental folders. One is labeled investing, returns, allocations, performance. The other is labeled values, faith, giving, purpose. The assumption baked into that separation is that capital is morally neutral until it is deployed philanthropically. According to Steven Libman, founder of Investing With Purpose™, that assumption is costing investors more than ...
Aggregate price figures for the Florida Keys currently describe a market that almost nobody is actually transacting in. A small number of record sales at the top of the range have pulled averages and medians sharply upward. At the same time, a large and slower-moving band of older canal homes has been correcting downward. Averaged ...
Generic accounting software can add and subtract. What it cannot do is understand the relationship between a homeowners association, its homeowners, and the properties they own. For self-managed HOA boards attempting to run their finances on tools built for profit-driven businesses, that distinction creates friction that compounds quietly over time. Clayton Thompson, co-founder of HOA ...
The designation is awarded based on transaction production and cannot be reached through tenure or membership alone. GENESEO, N.Y. – September 1, 2026 – Matthew Sharman, team leader of The Sharman Team at Real Broker NY LLC, has been named an Elite Agent by Real Brokerage, a designation the company reserves for individual agents and ...
Most investors manage two separate mental folders. One is labeled investing, returns, allocations, performance. The other is labeled values, faith, giving, purpose. The assumption baked into that separation is that capital is morally neutral until it is deployed philanthropically. According to Steven Libman, founder of Investing With Purpose™, that assumption is costing investors more than ...
The retail podium at the base of a Waikiki hotel is easy to read as ancillary income, a few thousand square feet of rent that improves the operating statement without changing the investment case. That framing understates what the space does. A well-tenanted ground floor generates something the rooms cannot generate on their own: a ...
The partnership will feature Sharman, a 2026 RateMyAgent Agent of the Year for Livingston County and Conesus Lake, as an expert voice across KeyCrew’s editorial network, deepening the company’s coverage of lakefront and lake-access residential markets in Western New York. GENESEO, N.Y., August 31, 2026 – KeyCrew Media, the expert-first real estate media company, has ...
Waterfront property is usually priced off a single number. Linear feet of frontage appears in the listing, gets divided into the asking price, and becomes the shorthand comparison buyers and agents carry between showings. On the smaller lakes of western New York, that number is doing less work than the market assumes. The gap between ...
When an owner sets out to hire a 3rd party management company, the comparison almost always starts, and often ends, with the management fee. It is the number every firm quotes, the one that fits on a single line, and the one that feels like the lever an owner controls. According to operators who have ...
Aggregate price figures for the Florida Keys currently describe a market that almost nobody is actually transacting in. A small number of record sales at the top of the range have pulled averages and medians sharply upward. At the same time, a large and slower-moving band of older canal homes has been correcting downward. Averaged ...
For decades, we have told young Americans a version of success that sounds something like this: graduate high school, go to college, earn a degree, find a good job, and build a career. There is nothing wrong with that path. College remains the right choice for many. The problem is that somewhere along the way, ...
The Sharman Team leader earns three 2026 honors in a program that ranks real estate professionals on verified client reviews tied to completed transactions, rather than on sales volume alone. GENESEO, N.Y. – August 28, 2026 – Matthew Sharman, team leader of The Sharman Team at Real Broker NY LLC, has been recognized in three ...
The conversation about buying a home in Tucson keeps circling back to interest rates. Rates are too high. Rates might drop. Rates were better two years ago. It is the wrong conversation, and it is costing buyers real money. Tony Ray Baker, owner and team leader at RE/MAX Fine Properties and the agent behind SeeTucsonHomes, ...
Buyers and sellers in Southlake, TX do not wait for an agent to find them anymore. They search first, form an opinion, and then decide who they are willing to call. That shift is why Justin Nimergood, leader of the Top Gun Team at Epique Realty, has made building a media presence a requirement for ...
