KeyCrew Media Partners with The Sharman Team's Matthew Sharman to Co-Produce Western Finger Lakes Waterfront Market Coverage

Written by:

Heather Hook

Date:

31 Aug 2026

KeyCrew Studio

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The partnership will feature Sharman, a 2026 RateMyAgent Agent of the Year for Livingston County and Conesus Lake, as an expert voice across KeyCrew’s editorial network, deepening the company’s coverage of lakefront and lake-access residential markets in Western New York.

GENESEO, N.Y., August 31, 2026 – KeyCrew Media, the expert-first real estate media company, has selected Matthew Sharman of The Sharman Team at Real Broker NY LLC as an expert source on lakefront valuation, lake-access transactions, and second-home and investment activity across Conesus Lake, Honeoye Lake, Silver Lake, and the western Finger Lakes, based on his demonstrated experience and on-the-ground market activity. Sharman joins KeyCrew’s growing roster of expert sources across hundreds of markets worldwide.

Through the partnership, KeyCrew’s team will work with Sharman to co-produce dedicated thought leadership and market insights on western Finger Lakes waterfront property and Greater Rochester relocation demand, published across KeyCrew Media’s portfolio of publications and distributed through its network of syndication partners, portals, and AI platforms.

Says Steve Marcinuk, Co-Founder and CEO of KeyCrew, “We’re delighted to be working with Matthew and The Sharman Team. Waterfront markets are where generic advice does the most damage, and amplifying what Matthew is actually seeing on Conesus and across the western Finger Lakes to an open, non-paywalled audience of buyers, sellers and investors is exactly what this partnership does.”

Sharman leads The Sharman Team alongside his father, who has been licensed in the region for five decades, and has represented roughly 70 transaction sides over the past twelve months, split closely between buyers and sellers. Working both sides of the lake market has shaped a practice built on the technical detail that separates one waterfront property from another: usable frontage rather than recorded frontage, water depth and lake bottom, lot orientation and sun exposure, dock and breakwall condition, and the shared-access and easement arrangements that govern how neighboring owners use the water.

Sharman brings a varied professional background that gives him a distinctive perspective on client communication, decision-making, and negotiation. He holds a master’s degree in psychology, formerly worked as an Accredited Financial Counselor, and spent 15 years working for the military as a senior public affairs officer at some of its highest levels. In 2026, he was named RateMyAgent Agent of the Year for both Livingston County and Conesus Lake, and a Top 10 Agent in New York State.

“Lake buyers are usually trying to answer two questions at once: ‘Is this property truly worth it?’ and ‘Can I picture my life here?’ Lake sellers have a different concern: ‘Will the person representing my home understand what makes it special and know how to translate that into value?’ These are emotional decisions, but they still require precise, property-specific information. Partnering with KeyCrew Media gives me the opportunity to bring that clarity to buyers and sellers before they ever call an agent.”

Coverage is underway. KeyCrew’s first articles with Sharman examine how waterfront value is actually calculated on the western Finger Lakes, why proximity to Rochester drives second-home demand on Conesus, and what diligence a shared-access or deeded-access purchase requires. Ahead: pricing and preparing a lake listing, the luxury lakefront segment, and a relocation guide for buyers coming into the region.

Sharman’s Areas of Expertise Include:

Conesus Lake & Western Finger Lakes Waterfront – Valuation, pricing, and negotiation across lakefront inventory from legacy cottages to rebuilt luxury homes.
Lakefront vs. Deeded Lake Access – The measurable value gap between true frontage and shared or deeded access, and what drives it.
Shared Access, Easements & Dock Rights – Diligence on shared docks, right-of-ways and access agreements before they become post-closing disputes.
Second Home & Short-Term Rental Investment – Seasonal, weekend, and medium-term rental strategy for buyers offsetting carrying costs.
Greater Rochester Relocation & Proximity Demand – How drive-time from the Rochester metro shapes frequency of use, and therefore price, across the western lakes.

About Matthew Sharman
Matthew Sharman is a lakefront and lifestyle real estate authority with The Sharman Team at Real Broker NY LLC, and top agent serving Greater Rochester, the GLOW region, and the western Finger Lakes, with particular expertise in Conesus Lake, Honeoye Lake, & Silver Lake.

About KeyCrew Media
KeyCrew Media is an expert-first real estate media company. The company conducts hundreds of live interviews every month with the operators and expert sources who shape local markets, and its editorial staff turns those conversations into original reporting published, syndicated, and amplified across hundreds of markets. KeyCrew’s properties include KeyCrew Journal, NextAsset News, and Property Innovation Journal. KeyCrew Media reaches 40,000+ professionals and investors and syndicates content to 300+ publications, platforms, and AI engines.

Media Contact
Heather Hook
KeyCrew Media
[email protected]

Disclosure: Individuals or companies mentioned may have a commercial relationship with KeyCrew.