With 13 years of experience in social media, digital media and communications, Heather serves as Content Manager at KeyCrew Media, supporting the development and delivery of high-quality digital content and campaigns for clients across the real estate industry.
Her role spans social media strategy, digital content creation and distribution, article production, PR and podcast outreach, and content placement across relevant online publications and media platforms.
Heather works closely with clients and the wider KeyCrew team to develop content strategies that strengthen digital visibility, support thought leadership and ensure messaging reaches the right audiences.
With a strong focus on content quality, consistency and client results, she brings a strategic and hands-on approach to every campaign, from content development through to distribution and amplification.
When a Phoenix, Arizona business owner does not like the numbers coming back from a bid, the instinct is often to go out and collect a few more. Mike Marden, a registered architect and licensed general contractor and founder of WDS, a Phoenix-based integrated design-build firm, says that instinct usually backfires, and the extra round ...
Maplewood, NJ, and its sister town of South Orange, NJ, are heading into the fall with prices and demand still running well ahead of last year, according to the weekly market data tracked by Mark Slade Homes. Mark Slade has built his own way of reading these markets, drawing upon one of his two degrees in ...
For all the search tools in real estate, most still expect a buyer or agent to type filters into a form. One new construction platform is testing a different front door: a conversation. Search by Talking, in English or Spanish Builders Update, a national database for new construction, has built a tool it calls Home ...
For a home watch operator covering dozens of properties across a wide territory, the order in which houses get visited each day is not a small detail. It can be the difference between a smooth schedule and a frustrating one. HomeLedger, the company behind the home watch platform Watch Tower, has been studying exactly where ...
NASHVILLE, Tennessee, August 31, 2026 – CHORD Real Estate has announced the third annual Invest Panama Summit, scheduled for January 21 through January 24, 2027, in Panama City, Panama. Registration is now open at chordrealestate.com/investpanamasummit. The summit is a four-day guided experience that brings prospective buyers and investors directly to Panama’s real estate market. The ...
*Photo credit: Sonja Zinke Most buyers who come to the Litchfield Hills, Hudson Valley, and Southern Berkshires arrive with a specific idea of what they are purchasing. A weekend property. A place to decompress. Somewhere the children can run outside, and the city can feel, briefly, very far away. What many of them do not ...
Cautious buyers waiting for rates to fall before entering the Beaverton market may be optimizing for the wrong variable, and that mistake could cost them when conditions shift, according to Carey Hughes, Principal Broker at Carey Hughes Homes. The lesson is easier to see when Beaverton is read against a hot market like the Bay ...
The international real estate conversation has expanded considerably in recent years. Buyers who once focused exclusively on domestic markets are increasingly curious about what ownership looks like elsewhere – not as a replacement for anything they already have, but as an addition to it. Four markets appear consistently in those conversations, and each one serves ...
In a market where investors value certainty, some ground-up developers are championing a more flexible approach to exit timing – arguing that staying responsive to market conditions, rather than committing to a fixed date, is what ultimately protects and grows investor capital. Dusten Hendrickson, Founder & President of Mailbox Money Real Estate & Private Equity, ...
In title operations, the pace of automation deployment can shape how a client relationship grows. Two projects from TrueFocus Automation‘s history illustrate the point, according to Jimmy Lewis: one involving a large amount of e-recording volume, the other a compressed title plant build with a firm deadline. In both cases, the time between discovery and ...
With buyer options at their highest levels in years, sellers in Marion County, Florida, who price their homes thoughtfully are finding a real advantage in today’s market. Well-positioned listings capture attention quickly, while thoughtful pricing sends buyers a clear, confident signal about a home’s value. Bobby Mathews, Team Leader for BluSkye Group at RE/MAX Foxfire, ...
In many markets, price segments tend to move together. In Marion County, something more nuanced is unfolding: luxury homes are selling at nearly twice the pace they were before, while the most affordable segment continues to attract its own dedicated buyers – and the forces driving each trend are refreshingly distinct. Bobby Mathews, Team Leader ...
Two companies license the same real estate data. They buy the same technology. They train their teams the same way. Six months later, one is closing more business and the other cannot figure out why nothing changed. The difference is not the data. It is not the software. According to AgentBrief CEO Mike Simon, the ...
Mortgage servicers evaluating automation platforms should look for three things: coverage across the full workflow rather than a single task, quality checks built into the process instead of bolted on after the fact, and implementation timelines measured in weeks rather than months or years. Getting those three right is what separates a platform that reduces ...
Walk through almost any city, and you will find at least one ground-floor retail space that has sat empty for a year or longer, long after the apartments or offices above it filled up. Ann Ehrhart, founder of EVERSTREET in Boston, Massachusetts, sees this constantly, and she says the cause is almost always more specific ...
