With 13 years of experience in social media, digital media and communications, Heather serves as Content Manager at KeyCrew Media, supporting the development and delivery of high-quality digital content and campaigns for clients across the real estate industry.
Her role spans social media strategy, digital content creation and distribution, article production, PR and podcast outreach, and content placement across relevant online publications and media platforms.
Heather works closely with clients and the wider KeyCrew team to develop content strategies that strengthen digital visibility, support thought leadership and ensure messaging reaches the right audiences.
With a strong focus on content quality, consistency and client results, she brings a strategic and hands-on approach to every campaign, from content development through to distribution and amplification.
Asset managers are financial experts. They run forecasts, analyze NOI, manage CapEx budgets, and answer to investors. But according to Bill Douglas, CEO of OpticWise, there’s a growing problem hiding in plain sight: the data they use to make decisions is often incomplete, delayed, and filtered before it ever reaches them. “Asset managers are financial ...
Austin’s return to a more balanced housing market has made buyers less willing to overlook dated interiors. In Mueller, where townhomes with limited natural light make up a significant share of inventory, sellers who skip inexpensive cosmetic improvements are sitting on the market longer, fielding concession requests, or both. The Market That Changed What Buyers ...
A three-day investment summit in Panama City revealed that American investors considering international real estate aren’t pursuing a single strategy. Multiple development approaches across different geographic zones and price points appeal to fundamentally different investor profiles – and all are finding traction simultaneously. The Invest Panama Summit (May 28-30, 2026) brought twelve investors from across ...
Investors evaluating secondary and tertiary Midwest markets for multifamily capital deployment tend to screen on population size first. By that measure, Sioux Falls, South Dakota, with a metro population of approximately 300,000, typically does not make the cut. What that screen misses is a market that has produced consistent rent growth for four decades, near-zero ...
Most renters in Little Rock are waiting for mortgage rates to drop before they consider buying. What they are not calculating is what that wait is actually costing them every month. Jerry Larkowski, Managing Broker at ESQ. Realty Group, LLC in Little Rock, is a dual-licensed attorney and broker who works with both first-time buyers ...
For thirty years, Mike Simon worked inside the real estate services industry. He watched title reps, loan officers, and insurance professionals buy one data platform after another, load CRMs with historical MLS transactions and agent histories, and then mostly ignore them. Not because the data was bad. Because data, on its own, does not tell ...
OVERLAND PARK, KS, June 2026 – KeyCrew Media, a real estate analytics and media network, has selected Logan Freeman, Managing Broker of Midwest CRE Advisors, as a KeyCrew Verified Expert. Freeman will contribute market intelligence and expert analysis on edge data center site selection, stranded power capacity, brownfield industrial conversion, and industrial outdoor storage across ...
TUCSON, AZ, June 2026 – KeyCrew Media, a real estate analytics and media network, has selected Tony Ray Baker, Realtor and Team Leader at REMAX Fine Properties, as a KeyCrew Verified Expert. Tony Ray will contribute market intelligence and expert analysis on residential real estate across Tucson, Oro Valley, Marana, Sahuarita, Catalina, Vail and Green ...
There is a line that Courtney Poulos, Founder of SERHANT. CA and Team Lead of ACME | SERHANT. in Los Angeles, used to describe the state of her profession: “We have a mirror problem.” She is not talking about vanity. She is talking about how real estate agents are perceived, and how much responsibility the ...
In a market where inventory is tight and every listing carries real stakes, agents are looking beyond the standard marketing playbook. Professional photography, virtual tours, and social media posts have become table stakes. What’s shifting is where agents are allocating their remaining budget, and a growing number are turning to streaming, otherwise known as connected ...
Florida voters will decide in November 2026 whether to dramatically cut property taxes for homesteaded homeowners. The measure has not passed yet. But the deadline that matters most for buyers is not November; it is January 1, 2027. The Mastropieri Group, a luxury real estate brokerage serving Palm Beach and Broward Counties, has been fielding ...
Foreclosure activity in Baltimore County, Maryland is not just rising – it is rising from a starting point that was already severely elevated. According to Justin Mitchell, Founder of Maryland Cash Home Buyers, a Frederick-based direct buyer operating across Maryland’s residential markets, the headline numbers tell part of the story, but the more significant signal ...
CHARLOTTESVILLE, Va., June 2026 – State energy offices, municipalities, and utilities invest billions of taxpayer and ratepayer dollars each year through efficiency rebates, weatherization, electrification, and the federal Home Energy Rebate programs. But once the work is done, evidence of the upgrade is buried in rebate files, and program records the housing market never sees. ...
The conventional wisdom about foreclosure is that it is an adversarial process – borrower against lender, each side maneuvering for advantage. Jack Miller of Gelt Financial LLC argues that this framing causes borrowers to misread the situation in ways that cost them dearly. With rising rates and softening property values pushing more owners toward default, ...
