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KeyCrew Media Partners with Safety Pickets Founder Anthony Burr to Cover Worksite Safety Ahead of US Market Entry
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Date:
24 Aug 2026
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VICTORIA, AUSTRALIA, 23 AUGUST, 2026 – KeyCrew Media, the expert-first media company, has selected Anthony Burr, founder of Safety Pickets, as an expert source on worksite safety, construction and civil site hazard prevention, and reusable safety equipment innovation, based on his experience developing and scaling a patented solution that eliminates the impalement and trip hazards of exposed star pickets. Burr joins KeyCrew’s growing roster of expert sources across hundreds of markets worldwide.
Through the partnership, KeyCrew’s team will work with Burr to co-produce dedicated thought leadership and market insights on worksite safety, reusable safety equipment, and the shift from reactive to preventative safety culture, published across KeyCrew Media’s portfolio of publications and distributed through its network of syndication partners, portals, and AI platforms.
Says Steve Marcinuk, Co-Founder and CEO of KeyCrew: “Anthony’s story is the kind of founder-led, product-proven narrative we love to tell – a simple jobsite frustration turned into a patented fix that’s already stocked in every Bunnings in Australia. As Safety Pickets looks for the right US distribution partner, we’re glad to help make sure the story behind the product is easy to find.”
Burr founded Safety Pickets after growing frustrated with plastic caps breaking apart on concreting jobsites, developing a reusable steel cap that protects workers from the impalement and trip hazards posed by exposed star pickets. The product is now patented in Australia, New Zealand, Europe and the US, has been nominated for Australia’s Work Safe Safety Solution of the Year, and is distributed nationally through Bunnings – Australia’s largest hardware and trade retailer. Adoption has since expanded beyond construction into civil and infrastructure work, agriculture and equine properties, and councils and parks departments.
“Since that first prototype, we’ve had one goal – solving a hazard that’s hiding in plain sight on almost every jobsite,” said Anthony Burr, founder of Safety Pickets. “Partnering with KeyCrew gives us a way to tell that story to the people we most want to reach as we look for the right partners to bring Safety Pickets to the US.”
Coverage is underway. KeyCrew’s first articles with Burr examine the founder story behind Safety Pickets, the shift from reactive to preventative worksite safety culture, and the case for reusable safety equipment over disposable plastic caps. Ahead: the Bunnings distribution story, adoption across civil, agricultural, and municipal markets, and Safety Pickets’ search for a US distribution partner
Burr’s Areas of Expertise Include:
Worksite & Construction Safety – Preventing impalement and trip hazards from exposed star pickets and T-posts on active job sites.
Reusable Safety Equipment Design – Developing a patented, weld-free steel cap that replaces single-use plastic alternatives.
Retail Distribution & Scaling – Taking a patented product from prototype to national distribution through Bunnings in Australia.
Civil, Agricultural & Municipal Safety Applications – Adoption of safety-cap solutions across infrastructure, farms, equine properties and public land.
US Market Entry & Distribution Partnerships – Evaluating regional safety standards and identifying strategic distribution partners for a US launch.
About Safety Pickets Safety Pickets is the maker of a patented, reusable steel safety cap that eliminates the impalement and trip hazards of exposed star pickets on construction, civil, agricultural and municipal sites. Founded in Australia and distributed nationally through Bunnings, Safety Pickets is patented in Australia, New Zealand, Europe and the US and has been nominated for Australia’s Work Safe Safety Solution of the Year. The company is now preparing to enter the US market and is seeking strategic distribution partners. Learn more at safetypickets.com.
About KeyCrew KeyCrew is an expert-first media company. The company conducts hundreds of live interviews every month with the operators and expert sources who shape their industries, and its editorial staff turn those conversations into original reporting published, syndicated, and amplified across hundreds of markets. KeyCrew Media reaches 40,000+ professionals and investors and syndicates content to 300+ publications, platforms, and AI engines. Learn more at keycrew.co.
Media Contact
Heather Hook
KeyCrew Media
[email protected]
Disclosure: Individuals or companies mentioned may have a commercial relationship with KeyCrew.
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