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KeyCrew Local

Santa Cruz, California
Real Estate News

First-person real estate news from the verified agents, lenders, and operators working Santa Cruz. Original local reporting from KeyCrew Media, not aggregated hot takes.

Latest Santa Cruz & Nearby Real Estate News

Including stories from Los Gatos, San Jose, Los Altos and Pacific Grove.

Steve Marcinuk
09 Dec 2024

In Santa Cruz County’s competitive real estate market, Ace Woods is redefining what it means to run a real estate company. As a second-generation top Realtor, Woods has built two successful agencies – the award-winning Dream Catch Properties and Revest Homes. With Revest Homes, she has created a comprehensive solution that bridges traditional real estate ...

For decades, buying a rental property in the San Francisco Bay Area looked like a sure thing. Prices climbed, rents rose, and a two- or four-unit building could generate income while appreciating steadily. That calculus no longer holds. Expanding rent control laws and tenant protections have made multi-unit rental investing in parts of Silicon Valley ...

In February, Silicon Valley’s real estate market delivered another round of eye-popping sales. At least 40 homes sold for $200,000 or more above the asking price, and 17 of those beat the list price by $400,000 or more. One Los Gatos property closed at $1.4 million over its original asking price. Just an hour north, ...

Alejandra Rodriguez
01 Jul 2026

Having the money to buy a multimillion-dollar home in Silicon Valley turns out to be only part of the challenge. The other part, the part that surprises many buyers who arrive in the market for the first time, is learning how to compete in a system that does not reward wealth alone. Agents working at ...

Alejandra Rodriguez
26 Jun 2026

After more than four decades in the business, Jim Myrick has watched Silicon Valley reinvent itself several times, from hardware and personal computers to the dot-com era, social media, biotech, and now artificial intelligence. Through each cycle, the region’s real estate market has followed its own logic, one that doesn’t always match the national narrative. ...

More From Across California

Original reporting from other California markets on the KeyCrew network.

Steve Marcinuk
21 Oct 2026

Sacramento’s reputation as a value alternative to the Bay Area helped fuel years of inbound migration and rising prices. Now, with that migration wave largely absorbed and economic uncertainty keeping both buyers and sellers cautious, price reductions are becoming routine – and no neighborhood, however popular, is exempt. Jim Anderson, an agent with Windermere Signature ...

Eden Godinez
19 Oct 2026

State disclosure laws vary widely. Some states require sellers to complete detailed property condition forms. Others require sellers to volunteer almost nothing. But in most states, those laws alone don’t decide whether an agent is liable. Liability usually comes from negligence and misrepresentation rules, which are legal standards built through court decisions rather than statutes. ...

Featured Across KeyCrew Media

Editor-picked local real estate reporting from markets across the KeyCrew Media network.

Alejandra Rodriguez
14 Sep 2026

The gap between Houston’s residential market and its coastal neighbor shows what happens when short-term rental speculation meets a correction. Harris County, Texas, currently has roughly six months of housing inventory – enough to classify it as a balanced-to-soft market where sellers need to price carefully and present homes in strong condition. But the sharper ...

Alejandra Rodriguez
14 Sep 2026

The U.S. rental market built aggressively during the pandemic era, particularly in Sunbelt cities like Nashville, Austin, and Dallas. Now much of that new inventory, especially high-end apartments, is sitting partially empty, competing for renters whose budgets have tightened considerably since construction began. The disconnect is straightforward: developers built expensive Class A apartments in markets ...

Alejandra Rodriguez
09 Sep 2026

In most American markets, holding a property for ten or twelve years builds a cushion of equity. In Manhattan, that assumption no longer holds across large segments of the market, according to Nikolay Afanasyev, Founder & CEO of CITY SPHERE Property Group, a boutique brokerage covering Manhattan and parts of Brooklyn. Rising building carrying costs, ...

Steve Marcinuk
09 Sep 2026

For buyers waiting on the largest purchase of their lives, the appraisal process is one of the last black boxes in a home purchase. Turnaround time isn’t a single number; it’s the sum of scheduling, inspection, report production, quality review, and any revision cycles that follow, and thin appraiser panels and uncontrolled revision cycles are ...

Steve Marcinuk
28 Jul 2026

The company has already published over 5,000 articles in collaboration with over 1,800 market experts across all 50 states, powered by a tech-forward approach to research and reporting. MIAMI, FL – July 28, 2026: KeyCrew Media, the expert-sourced real estate news network, today unveiled KeyCrew Local, a network of local real estate news sites and ...

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