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KeyCrew Local

Santa Cruz, California
Real Estate News

First-person real estate news from the verified agents, lenders, and operators working Santa Cruz. Original local reporting from KeyCrew Media, not aggregated hot takes.

Latest Santa Cruz & Nearby Real Estate News

Including stories from Los Gatos, Saratoga, San Jose, Los Altos and Sunnyvale.

Steve Marcinuk
09 Dec 2024

In Santa Cruz County’s competitive real estate market, Ace Woods is redefining what it means to run a real estate company. As a second-generation top Realtor, Woods has built two successful agencies – the award-winning Dream Catch Properties and Revest Homes. With Revest Homes, she has created a comprehensive solution that bridges traditional real estate ...

For decades, buying a rental property in the San Francisco Bay Area looked like a sure thing. Prices climbed, rents rose, and a two- or four-unit building could generate income while appreciating steadily. That calculus no longer holds. Expanding rent control laws and tenant protections have made multi-unit rental investing in parts of Silicon Valley ...

In February, Silicon Valley’s real estate market delivered another round of eye-popping sales. At least 40 homes sold for $200,000 or more above the asking price, and 17 of those beat the list price by $400,000 or more. One Los Gatos property closed at $1.4 million over its original asking price. Just an hour north, ...

KeyCrew
10 Sep 2024

Ben Flatau, New Lead Architect at Timeline Design + Build Design-Build Firm Specializing in Custom Homes Ben joins us with over 12 years of experience in high-end residential architecture. SARATOGA, CA, UNITED STATES, September 10, 2024 /EINPresswire.com/ — Timeline Design + Build, an award-winning design-build firm specializing in custom homes, is excited to welcome Ben ...

Alejandra Rodriguez
01 Jul 2026

Having the money to buy a multimillion-dollar home in Silicon Valley turns out to be only part of the challenge. The other part, the part that surprises many buyers who arrive in the market for the first time, is learning how to compete in a system that does not reward wealth alone. Agents working at ...

More From Across California

Original reporting from other California markets on the KeyCrew network.

Alejandra Rodriguez
24 Sep 2026

In a county where land for new construction is increasingly scarce, and supply sits below three months, it might seem like any well-maintained home would sell quickly. But in Orange County, California, a subtler sorting mechanism is separating homes that move in 30 days from those that sit for three months. The difference often comes ...

Heather Hook
24 Sep 2026

The financial case for pre-sale renovation is compelling, and for many aging homeowners it can add meaningful value. At the same time, for seniors managing health considerations and firm move-in dates, aligning a 30-day construction window with personal timelines is what turns a strong return into a genuinely great outcome. The Numbers That Make Renovation ...

Eden Godinez
22 Sep 2026

Non-QM, short for non-qualified mortgage, refers to home loans that do not meet the strict criteria set by government-backed programs like Fannie Mae and Freddie Mac. Real estate investors often use this category when their income doesn’t fit conventional underwriting molds. Most non-QM investment loans are underwritten on a single question: does the property’s rental ...

Alejandra Rodriguez
17 Sep 2026

Most first-time buyers in the outskirts of Los Angeles County assume they should wait for mortgage rates to drop before purchasing. But if home prices keep climbing while they wait, the savings on interest get erased by a higher purchase price, and the higher principal balance stays for the life of the loan. Gabriella Godde, ...

Featured Across KeyCrew Media

Editor-picked local real estate reporting from markets across the KeyCrew Media network.

Alejandra Rodriguez
14 Sep 2026

The gap between Houston’s residential market and its coastal neighbor shows what happens when short-term rental speculation meets a correction. Harris County, Texas, currently has roughly six months of housing inventory – enough to classify it as a balanced-to-soft market where sellers need to price carefully and present homes in strong condition. But the sharper ...

Alejandra Rodriguez
14 Sep 2026

The U.S. rental market built aggressively during the pandemic era, particularly in Sunbelt cities like Nashville, Austin, and Dallas. Now much of that new inventory, especially high-end apartments, is sitting partially empty, competing for renters whose budgets have tightened considerably since construction began. The disconnect is straightforward: developers built expensive Class A apartments in markets ...

Alejandra Rodriguez
09 Sep 2026

In most American markets, holding a property for ten or twelve years builds a cushion of equity. In Manhattan, that assumption no longer holds across large segments of the market, according to Nikolay Afanasyev, Founder & CEO of CITY SPHERE Property Group, a boutique brokerage covering Manhattan and parts of Brooklyn. Rising building carrying costs, ...

Steve Marcinuk
09 Sep 2026

For buyers waiting on the largest purchase of their lives, the appraisal process is one of the last black boxes in a home purchase. Turnaround time isn’t a single number; it’s the sum of scheduling, inspection, report production, quality review, and any revision cycles that follow, and thin appraiser panels and uncontrolled revision cycles are ...

Steve Marcinuk
28 Jul 2026

The company has already published over 5,000 articles in collaboration with over 1,800 market experts across all 50 states, powered by a tech-forward approach to research and reporting. MIAMI, FL – July 28, 2026: KeyCrew Media, the expert-sourced real estate news network, today unveiled KeyCrew Local, a network of local real estate news sites and ...

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