First-person real estate news from the verified agents, lenders, and operators working Santa Ana. Original local reporting from KeyCrew Media, not aggregated hot takes.
Original reporting from other California markets on the KeyCrew network.
The most common misconception among first-time homebuyers has not changed much over the years: they believe they need a large down payment and excellent credit to qualify for a mortgage. In parts of Los Angeles County where median home prices sit around $500,000, that belief keeps would-be buyers on the sidelines, paying rent while assuming ...
Most residential real estate markets are driven by people who need a place to live. California’s high desert, the stretch of communities surrounding Joshua Tree National Park, from Palm Springs southwest of the Morongo Valley, Yucca Valley, and Twentynine Palms, operates on a different ratio. Roughly 75 percent of buyers in this market are purchasing ...
When people talk about what is holding back the luxury housing market in Los Angeles, they tend to focus on interest rates and economic uncertainty. Adam Brawer, a residential agent focused on the west side of Los Angeles, points to a different factor: a local transfer tax that has compounded the rate-lock problem for sellers ...
Thousands of homes burned in Pacific Palisades. The neighborhood is mid-rebuild, partially a ghost town, and priced roughly 20% below where it stood before the fire. In most residential markets, those conditions would signal distress. In Palisades, they are attracting a specific kind of capital: investors buying single-family homes at a discount, renting them for ...
Two houses in the same neighborhood, same size, same condition – and the single-story sells for more and sells faster. That pricing gap has been widening in North Orange County, California, for roughly five to seven years, according to Darryl Jones, a 36-year veteran of the market who leads the Darryl & JJ Jones Team ...
San Jose’s housing market carries an average sale price near $2 million, but that figure obscures a sharp divide in outcomes. Homes that are well-prepared and well-priced still draw multiple offers. Homes that aren’t sit, and a growing number of frustrated sellers are canceling their listings rather than adjusting, according to Kip Barnard, a 22-year ...
Editor-picked local real estate reporting from markets across the KeyCrew Media network.
Spokane’s residential market has settled into a pattern that rewards discipline and punishes nostalgia. Sellers who list based on what they remember from a few years ago – when homes drew multiple offers within days – are finding that the market has moved on without them, according to Kim Hagel-Barkley of The Barkley Group in ...
The gap between Houston’s residential market and its coastal neighbor shows what happens when short-term rental speculation meets a correction. Harris County, Texas, currently has roughly six months of housing inventory – enough to classify it as a balanced-to-soft market where sellers need to price carefully and present homes in strong condition. But the sharper ...
The U.S. rental market built aggressively during the pandemic era, particularly in Sunbelt cities like Nashville, Austin, and Dallas. Now much of that new inventory, especially high-end apartments, is sitting partially empty, competing for renters whose budgets have tightened considerably since construction began. The disconnect is straightforward: developers built expensive Class A apartments in markets ...
In most American markets, holding a property for ten or twelve years builds a cushion of equity. In Manhattan, that assumption no longer holds across large segments of the market, according to Nikolay Afanasyev, Founder & CEO of CITY SPHERE Property Group, a boutique brokerage covering Manhattan and parts of Brooklyn. Rising building carrying costs, ...
For buyers waiting on the largest purchase of their lives, the appraisal process is one of the last black boxes in a home purchase. Turnaround time isn’t a single number; it’s the sum of scheduling, inspection, report production, quality review, and any revision cycles that follow, and thin appraiser panels and uncontrolled revision cycles are ...
The company has already published over 5,000 articles in collaboration with over 1,800 market experts across all 50 states, powered by a tech-forward approach to research and reporting. MIAMI, FL – July 28, 2026: KeyCrew Media, the expert-sourced real estate news network, today unveiled KeyCrew Local, a network of local real estate news sites and ...
Local real estate reporting from the markets around Santa Ana.
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