
Real Estate Veteran Highlights Limitations of Traditional Training, Shares Alternative Sales Methods
For decades, real estate sales training has focused on aggressive closing techniques. Hard-sell tactics, pressure-based scripts, and forceful approaches have been the industry standard since the 1950s. But Bill Crespo, a 40-year real estate veteran and CEO of Path2PRO Coaching, argues that this approach is not just outdated but also actively undermines most agents’ success, ...















