With 13 years of experience in social media, digital media and communications, Heather serves as Content Manager at KeyCrew Media, supporting the development and delivery of high-quality digital content and campaigns for clients across the real estate industry.
Her role spans social media strategy, digital content creation and distribution, article production, PR and podcast outreach, and content placement across relevant online publications and media platforms.
Heather works closely with clients and the wider KeyCrew team to develop content strategies that strengthen digital visibility, support thought leadership and ensure messaging reaches the right audiences.
With a strong focus on content quality, consistency and client results, she brings a strategic and hands-on approach to every campaign, from content development through to distribution and amplification.
Stories about development projects travel quickly on social media, and getting accurate information into that conversation early can shape where major projects take root. One developer says that timing has become a defining factor in where projects move forward, and how communities benefit from them. How Engagement Shapes the Conversation Daniel Kaufman, Founder/CEO of Kaufman ...
Data center development moves most smoothly when a project can stand on its own resources. One developer’s El Paso site does exactly that-generating its own power and drawing from a private aquifer-so the project adds to shared water and power capacity rather than depending on it. When Site Selection Leads the Way Daniel Kaufman, Founder/CEO ...
The real estate industry rewards agents when deals close, yet some of the most valuable work an agent does happens well before a signature. Advising a buyer on true costs, flagging hidden details, and guiding a seller toward the strongest offer are the quiet decisions that build trust and lasting relationships. The Value That Adds ...
Buyers purchasing second homes in the Adirondacks get the best long-term results when they choose a lake based on how they actually plan to use the water, rather than a town’s reputation alone. According to Chase Jermano of Tina Leonard Real Estate, LLC, aligning buyer activity preferences with lake characteristics is one of the most ...
Milford. Michigan – September 22, 2026 – Tovel AI today launched the Tovel AI Card, a pocket-sized recorder and companion app that captures calls, meetings, and in-person conversations and prepares the resulting follow-up work: CRM records, calendar events, tasks, and contacts for a user to review and approve before any of it is created. The ...
There’s a version of selling a home that most people are familiar with: call an agent, sign the paperwork, get the photos taken, go live on the MLS, and wait. And then there’s the version that’s actually working in Fairfield County right now. Kristin Egmont, a Connecticut real estate agent with more than 20 years ...
When real estate investors go looking for financing, many default to a single mental category: hard money. It’s the fastest option, the most familiar term, and often the first one that comes up in a search or a referral. But “hard money” describes a type of loan, not a type of relationship, and the difference ...
Evicting a tenant in Los Angeles, California is rarely as simple as posting a notice and heading to court. According to Jesse Sasomsup, founder of Earnest Holmes Property Management, the process has become so layered with notice requirements and local rules that even attorneys who specialize in the work say it is hard to keep ...
Most people who end up renting out a home in Los Angeles, California never planned to become landlords. They inherited a house from a parent, took a job in another state, or simply outgrew the home as their family grew. According to Jesse Sasomsup, founder of Earnest Holmes Property Management, that pattern describes roughly 90 ...
The recognition highlights Baroni’s work guiding out-of-state buyers, including a steady pipeline of relocations from Chicago and South Florida to homes across the Tampa Bay to Orlando corridor. TAMPA, Fla., September, 2026 – KeyCrew Media, the expert-first real estate media company, has named Tony Baroni of the Tony Baroni Team, Keller Williams, an expert source ...
Focusing each showing day on a manageable number of properties helps clients make their strongest decisions at the most critical moment of the purchase process. How Focused Showings Support Better Decisions In residential real estate, the instinct to show buyers as many properties as possible is deeply ingrained. More options signal thoroughness, and a packed ...
A pending ballot measure could meaningfully lower property tax obligations for Florida homeowners, strengthening the state’s financial appeal for out-of-state buyers already considering a move. A Tax Story Worth Sharing Florida’s reputation as a low-tax destination rests on one well-known fact: the state has no income tax. That advantage has fueled migration for years, particularly ...
For years, landowners along the I-49 corridor south of Kansas City priced their parcels using agricultural or light industrial comps from other submarkets, since no local industrial outdoor storage transactions existed to reference. A single closed transaction in Raymore is giving them a clearer, more accurate benchmark that better reflects what IOS demand can support, ...
While Park City’s highest-end properties continue to draw strong lifestyle-driven demand, sellers in the $1–3 million range are meeting a more deliberate buyer pool shaped by financing considerations, and understanding what sets the two segments apart opens real opportunity. Two Markets Operating Under Different Rules Park City’s real estate market is neither uniformly slowing nor ...
In Park City’s luxury market, the difference between ski-in/ski-out access and an easement-dependent approach can be one of the largest variables in a property’s price per square foot, alongside factors like square footage, finishes, and views. A Price Gap Beyond Standard Comparisons According to Derrik Carlson, Resort Real Estate Advisor with REAL ESTATE IN PARK ...
