With 13 years of experience in social media, digital media and communications, Heather serves as Content Manager at KeyCrew Media, supporting the development and delivery of high-quality digital content and campaigns for clients across the real estate industry.
Her role spans social media strategy, digital content creation and distribution, article production, PR and podcast outreach, and content placement across relevant online publications and media platforms.
Heather works closely with clients and the wider KeyCrew team to develop content strategies that strengthen digital visibility, support thought leadership and ensure messaging reaches the right audiences.
With a strong focus on content quality, consistency and client results, she brings a strategic and hands-on approach to every campaign, from content development through to distribution and amplification.
There are towns in Litchfield County that buyers discover and then quietly tell their friends about. Sharon, Connecticut tends to work that way. People arrive for a specific reason, a school, a lake, a property they saw online, and find something harder to define once they get there. The retention rate, in the informal sense ...
For developers weighing parking options on a constrained site, the conclusion hasn’t changed: mechanical parking still recovers space that a conventional ramp structure can’t, and that recovered space still outweighs any single line item on a quote, tariffs included. That’s worth stating plainly, because tariffs have become a factor every development team now has to ...
Real estate brokerages are being sold on AI agents: software that drafts follow-ups, updates the CRM, chases transaction paperwork, and keeps a pipeline moving. Much of that conversation blurs a distinction that Chris Skipworth, CEO of Passpack, thinks brokerage leaders can’t afford to miss. An AI agent is not a smarter chatbot. “A chatbot talks. ...
Deciding where to live in Washington, D.C. usually comes down to three things: where each adult in the household works, how they will commute, and what kind of life they want outside work. Because the Washington Capital Region spans D.C., Maryland, and Northern Virginia, buyers have more ways than in most markets to fit all ...
With new building allocations in the Florida Keys unavailable until at least July 2027, buyers who want current code construction have limited options. They can wait for a competitive permit process whose scoring rules have not been published, or they can buy an older home for the building right attached to the land and replace ...
A home that passes inspection can still have room to improve how efficiently it heats, how comfortable it feels in summer, and how well it is sealed against outdoor air. According to Kat Cahill, Growth Marketing Director at Pearl, that distinction highlights an opportunity. It reflects the difference between what a home inspection is designed ...
Curb appeal shows a buyer a home’s charm, while whether it stays comfortable in August comes down to factors beneath the surface. According to Kat Cahill, Growth Marketing Director at Pearl, two homes that look nearly identical from the street can deliver very different living experiences once temperatures climb or drop. The factors that determine ...
A homeowner who installs a high-efficiency HVAC system, seals the ductwork, upgrades attic insulation, or adds a whole-home water filtration system has improved both year-round comfort and the total cost of homeownership. According to Kat Cahill, Growth Marketing Director at Pearl, there is a real opportunity for those improvements to shine in the listing. In ...
Buyers often price repairs at several times their actual cost. An Orlando-area broker explains how sellers can decide what is worth addressing. When buyers tour a home in Orlando, Florida, they are not only looking at what is there. They are also adding up what they think will need to be fixed, and that mental ...
The CIPS instructor and NAR Global Ambassador begins his Los Cabos practice with properties at Puerto Los Cabos in San José del Cabo. CABO SAN LUCAS, Mexico – October 3, 2026 – Ed Eakin, a Texas real estate broker and Certified International Property Specialist (CIPS), has relocated full-time to Los Cabos, where his firm, Eakin ...
For years, the largest self-storage REITs used web rate discounting as a way to capture market share and fill vacant units. That strategy created a two-tier pricing market in which institutional operators advertised rates more than 20% below where independent operators were pricing comparable units, according to Tom de Jong, Executive Vice President at Colliers. ...
The pandemic-era self-storage construction boom created a distinctive opportunity in secondary and tertiary markets: a fresh supply of newer facilities whose performance depends closely on how well their scale aligns with the local population. According to Tom de Jong, Executive Vice President at Colliers, a pattern he has encountered repeatedly involves 100,000 square feet of ...
Seattle’s luxury housing market has cooled through 2026, but the cooling has not landed evenly. Inventory has risen, price reductions are common, and buyers who spent the summer on the sidelines have returned in no hurry. Yet homes with genuinely scarce attributes, such as significant architecture, level waterfront or unobstructed views, are still drawing fast ...
There is a version of Panama that exists in the imagination of most North Americans before they visit: warm, tropical, pleasant enough, but broadly similar to the Caribbean islands they have already been to. Then they land in Panama City, and the version they had in mind is immediately retired. The reaction has been consistent ...
As employers look for AI-ready talent, two hands-on externships give the next generation experience applying AI to real business problems before they enter the workforce. DALLAS, 13 October, 2026 – 4,046 students have gained hands-on experience building artificial intelligence tools through two externship programs created by Outamation, an AI-native mortgage operations technology company, in partnership ...
