Steve Marcinuk

For most of the past decade, real estate agents looking to generate leads online had a fairly predictable playbook: build a presence on Zillow, run some Facebook ads, and hope referrals filled in the gaps. That model is losing effectiveness. As buyers and sellers increasingly turn to AI-powered tools like ChatGPT and Gemini before they ...

At $20,000 a week and up, a villa listing is never really the product. What’s actually being sold is certainty: that the pool is heated, the beach isn’t buried in seaweed, the generator works when the power grid doesn’t. That certainty is becoming harder to find as luxury travel grows, which is why more high-net-worth ...

Most real estate organizations do not have a crisis management plan. And of those that do, many have never tested it. That is the candid assessment of Edward Segal, a crisis management consultant, author, and Forbes Leadership Strategies Senior Contributor who spent more than a decade leading two major realtor associations in California. His observation ...

Commercial real estate development in the American West has entered a period of recalibration. After years of strong demand, rising construction costs, softening rents, and tighter equity markets have made new projects harder to justify. For developers who built their model around straightforward deals in favorable conditions, the current environment presents real challenges. For firms ...

The amenity arms race in multifamily housing has been well documented: rooftop lounges, golf simulators, co-working spaces. But a quieter change is also underway, one that has less to do with square footage and more to do with how residents actually live day to day. Companies like Tulu are betting that the next frontier in ...

The gap between what construction technology promises and what actually works on a job site has long frustrated the industry. Autonomous robots have been discussed as a solution to labor shortages and safety risks for years, but real-world deployment has lagged behind the conversation. Raise Robotics, a San Francisco-based company that builds autonomous mobile platforms ...

The debate around artificial intelligence in real estate has largely centered on whether agents will be replaced. But on the ground, the more immediate change is happening somewhere less dramatic: in the gap between when a lead comes in and when someone actually picks up the phone. That gap – often measured in hours or ...

Commercial construction across the Phoenix metro area remains steady, driven by population growth, corporate relocations, and an expanding base of small businesses looking to establish or grow their physical presence. But for many business owners navigating the tenant improvement process for the first time, the path from signed lease to open doors is rarely as ...

Retail real estate in Phoenix has moved past its old reputation as a secondary market. Population growth, business-friendly tax policy, and major infrastructure investment have collectively repositioned the metro area as a primary expansion target for national brands. Vacancy rates at quality centers hover around three to four percent, off-market deals are increasingly common, and ...

For most of the past decade, a reliable corner of commercial real estate ran almost on autopilot: buy a single-tenant property, sign a long lease with a national brand, and collect income with minimal involvement. That model depended on one thing staying true: cheap debt. It no longer is. Borrowing costs have roughly doubled since ...

Florida’s coastal luxury market has faced a complicated few years. Between hurricane disruptions, rising insurance costs, and a broader correction from pandemic-era price spikes, many observers have painted a bleak picture for markets like Sarasota. But on the ground, the reality is more layered than the headlines suggest, particularly on the barrier islands, where a ...

As economic uncertainty rippled through markets across the United States in the first half of 2026, commercial real estate in Naples, Florida, has shown a quiet resilience that stands apart from many peer markets. While tariff concerns, geopolitical tensions, and stock market volatility prompted investors nationwide to pause and reassess, Collier County’s commercial sector has ...

New construction is supposed to be the release valve when a housing market runs low on supply. Build more homes, ease the shortage, and take some pressure off prices. In Northern Nevada, that mechanism is largely failing, not because of a lack of demand or a shortage of willing builders, but because of the approval ...

The neighborhood shopping center business does not generate many headlines. No flashy towers, no record-breaking transactions, no viral social media moments. Yet for developers who have spent decades in the space, this quiet corner of commercial real estate is proving more resilient than most. While office markets struggle and industrial demand cools, the essential retail ...

While some commercial real estate asset classes have struggled to attract institutional interest amid rising interest rates and tighter lending conditions, healthcare real estate has continued to attract capital from investors worldwide. The reasons come down to fundamentals that don’t depend on economic cycles: people will always need medical care, and the facilities that deliver ...