Steve Marcinuk is co-founder of KeyCrew and features editor at the KeyCrew Journal, where he interviews industry leaders and writes in-depth analysis on real estate, construction technology, and property innovation trends. His work provides unique insights into how technology is leading evolution in these industries.
Since 2015, Steve has scaled and exited two digital content and communications startups while establishing himself as a thought leader in AI-driven content strategy. His industry analysis has been featured in VentureBeat, PR Daily, MarTech Series, The AI Journal, Fair Observer, and What's New in Publishing, where he contributes insights on the practical and ethical implications of AI in modern communications.
Through the KeyCrew Marketing Studio, Steve partners with forward-thinking real estate and technology companies to transform complex industry expertise into compelling narratives that capture media attention. This approach has consistently delivered results, with real estate clients featured in Property Shark, Commercial Edge, Barron's, and Forbes for coverage spanning lending trends, market analysis, and property technology. His strategic guidance has secured client coverage in over 450 leading outlets, including The Wall Street Journal, Bloomberg, and Reuters, helping organizations build authentic thought leadership positions that move their business forward.
Steve holds a magna cum laude degree in Marketing and Entrepreneurship from the Wharton School of Business and splits his time between South Florida and Medellín, Colombia, where he lives with his wife Juliana and their two young boys.
In today’s evolving commercial real estate landscape, data-driven decision making has transitioned from competitive advantage to absolute necessity. As organizations navigate the complexities of hybrid work models, cost optimization, and sustainability requirements, occupancy intelligence has emerged as a critical tool for forward-thinking CRE leaders. “Traditional methods of planning and allocating space based on headcount alone ...
“Many cash offer companies prefer to operate in that ambiguous space where they fly under the radar and generate profits wherever possible. You hear about fly-by-night operations that appear and disappear suddenly,” explains Drake Shadwell, Manager of Clever Offers at Clever Real Estate. “We don’t want to work with those companies. We want to work ...
“Right now, employees are more distributed than ever before. Companies want to motivate their employees to go back to the offices, but instead, they have employees distributed now,” explains Gonzalo Aguero, Co-Founder and CEO of OFFI, a company specializing in workplace solutions. This shift in workforce distribution is driving a significant change in corporate real ...
By addressing long-standing pain points and expanding into underserved markets, Armadillo is making waves in an industry plagued by customer dissatisfaction and low market penetration. Founded in 2021 by Matan Slagter and Lansdon Robbins, the company has quickly gained traction with its innovative approach to home warranty services. Robbins, a serial entrepreneur, has built and ...
“We’re fully integrated. We manage, we lease, we acquire, probably three-quarters of our deals off market. We move quickly. We’re honest guys. We don’t retrade,” says Adam Greenberg, Managing Principal at Commercial Investment Properties Group (CIPG), a firm that has quietly built an impressive portfolio of retail properties across Florida’s most dynamic markets. While many ...
“I found retirement really, really boring,” says Tim Choate, Founder and CEO of RedAwning. For this serial entrepreneur with a talent for spotting digital opportunities, boredom sparked what would become a transformative force in the vacation rental industry. From Digital Pioneer to Vacation Rental Innovator Choate’s journey to RedAwning follows a career at the forefront ...
As federal drone bans reshape the industry, American manufacturers are filling the gap with secure, high-efficiency platforms—offering real estate firms a strategic edge in a rapidly evolving market. In the fast-moving world of real estate development, where timelines are tight and margins depend on accuracy, the rise of drone technology has changed the game. But ...
“The biggest opportunity in AI is in the infrastructure,” says Luca Zambello, Co-Founder and CEO of Jurny, a hospitality technology platform that’s rethinking property management across hotels and short-term rentals. “Unless you have $100 million sitting on the side, you’re not going to build your own LLM. The value lies in taking different models, training ...
“We’re experiencing a significant growth period for EV charging amenities, particularly in multi-family housing,” notes Chris Kluesener, Co-founder & CEO at Matcha Electric, a company specializing in EV charging solutions for apartment buildings. While public charging networks struggle with various challenges, residential settings are seeing substantial progress through innovative business models addressing critical infrastructure gaps. ...
“We’ve evolved significantly since 2011, when we spun out of First American as primarily a mortgage-focused company. Now, 14 years later, we serve multiple industries,” explains John Rogers, Chief Data and Analytics Officer at Cotality™, formerly known as CoreLogic. “We’re substantially different from our 2011 origins, which prompted us to establish a new name, brand, ...
“Last year we caught 3,610 leaks. We reported them so quickly to the buildings that not one of those turned into an insurance claim,” says John Rusk, co-founder of ProSentry, a risk mitigation service that significantly improves how multi-family buildings detect and respond to water and gas leaks. That’s a remarkable statistic: 3,610 potential disasters ...
“Smart consumer devices remain accessible to tech-savvy Gen Z or young millennial homeowners who can purchase components from Amazon and configure DIY smart home solutions. However, I truly believe that individuals, when transitioning from renting to buying their first home, will prefer integrated systems that require minimal personal setup,” says Dan Ross, the newly appointed ...
“I consider myself fairly risk tolerant,” says Tanya Ragan, President and CEO of Wildcat Management, a Dallas-based real estate investment and development firm. “I see myself as a trailblazer, an urban pioneer, someone who is constantly pushing myself to be uncomfortable and to not get bored.” This wildcatter mentality—named for the oil industry risk-takers who ...
In an industry where 70% of Realtors closed zero transactions last year, PROACTIVE Real Estate stands out with knowledgeable local agents averaging 17 transactions annually—more than four times the local and national average. Founder Jabin Norris is so invested in this concept that he trademarked the term “Hyperlocal®” to reflect the company’s distinctive methodology. This ...
“What if I could show you five or six actions that statistically reduce your likelihood of lease churn by 10 percentage points?” asks Ray Hespen, CEO and Co-Founder of Property Meld. This isn’t just a hypothetical question. With data from over 750,000 rental units and approximately $1 billion in annual repairs, Hespen’s company has uncovered ...
