Technology is rapidly changing how real estate transactions are handled, bringing new levels of speed and simplicity to processes once known for complexity. At the center of this shift is Deferred, a FinTech startup aiming to transform the 1031 exchange process, a crucial tool for real estate investors looking to defer capital gains taxes. “We ...
Steve Marcinuk
Steve Marcinuk is co-founder of KeyCrew and features editor at the KeyCrew Journal, where he interviews industry leaders and writes in-depth analysis on real estate, construction technology, and property innovation trends. His work provides unique insights into how technology is leading evolution in these industries.
Since 2015, Steve has scaled and exited two digital content and communications startups while establishing himself as a thought leader in AI-driven content strategy. His industry analysis has been featured in VentureBeat, PR Daily, MarTech Series, The AI Journal, Fair Observer, and What's New in Publishing, where he contributes insights on the practical and ethical implications of AI in modern communications.
Through the KeyCrew Marketing Studio, Steve partners with forward-thinking real estate and technology companies to transform complex industry expertise into compelling narratives that capture media attention. This approach has consistently delivered results, with real estate clients featured in Property Shark, Commercial Edge, Barron's, and Forbes for coverage spanning lending trends, market analysis, and property technology. His strategic guidance has secured client coverage in over 450 leading outlets, including The Wall Street Journal, Bloomberg, and Reuters, helping organizations build authentic thought leadership positions that move their business forward.
Steve holds a magna cum laude degree in Marketing and Entrepreneurship from the Wharton School of Business and splits his time between South Florida and Medellín, Colombia, where he lives with his wife Juliana and their two young boys.
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“Credit bureaus are private, publicly traded companies on stock exchanges, and they get to sell consumer data without permission or proper disclosure. In what world should this exist?” questions Brendan McKay, Owner and Senior Loan Officer at McKay Mortgage Company and a leading voice in the Broker Action Coalition (BAC). The question cuts to the ...
“The most optimized building doesn’t have to be the most expensive, nor does the best performing building require the highest cost. Optimization means considering all different perspectives and making informed decisions based on available data,” says Sheida Shahi, CEO of Adaptis, a Toronto-based company revolutionizing how building owners approach capital projects and asset management. The ...
“We pride ourselves on our ability to create places and build communities,” says Rene Bello, Founder and CEO of BLDG Ventures, a Miami-based real estate development firm that’s bringing a fresh perspective to South Florida’s evolving landscape. Born in Cartagena, Colombia, and emigrating to the United States in the early 1990s, Bello’s journey to becoming ...
After weathering one of the most challenging periods in recent memory, Miami’s exclusive Key Biscayne real estate market has roared back to life in 2025, driven by stabilizing mortgage rates, renewed international investment, and pent-up demand from buyers who had been waiting on the sidelines. “People are tired of waiting out the mortgage rates. Rates ...
“When you use resources, you’ve got to pay for the resources,” says Barret Blondeau, Founder and CEO of Falaya, a tech-forward real estate platform that’s reimagining how homes are sold. This straightforward philosophy drives Falaya’s mission to create a more efficient real estate transaction process for everyone involved. In an industry where traditional models have ...
Navigating Florida's Evolving Real Estate Landscape: Unity Development's Affordable Housing Strategy
Florida’s affordable housing crisis has left many residents struggling to find viable options in a market dominated by rising prices and limited inventory. But Juan Ortega, Founder and CEO of Unity Development Investments, saw something others missed. “We discovered substantial land that was developed in Florida during the 40s, 50s, and 60s at very low ...
With over 15 years in the Tampa Bay real estate market and a team that consistently closes around 300 transactions annually, Jeffrey Borham, Team Owner of Team Borham at eXp Realty, offers a perspective that challenges national narratives about Florida’s real estate market. His insights reveal opportunities that may be overlooked by those relying solely ...
The aging of the Baby Boomer generation is reshaping the housing market like never before. Laurie Schultz, Principal and Co-Founder of Avenue Development, emphasizes the importance of language when she says, “Nobody wants to be called a senior. It’s not seniors. It’s Boomer housing.” Avenue’s Viva Bene project embodies this shift by offering an innovative ...
Florida’s real estate market may no longer be grabbing headlines for record-breaking growth, but that does not mean it is in decline. According to Tim Weisheyer, President of Florida Realtors, the state is undergoing a long-overdue correction. “Florida was on a major increase pre-pandemic, and the pandemic only accelerated that growth with new residents moving ...
Twelve years ago, a small team working out of a garage in Israel set out to make complex spatial data easier to understand. Today, their company is changing how entire cities are seen and shaped. “We started with the idea of making something more simple. That was the idea of simplex, taking something complex and ...
In a post-pandemic world where remote work has become normalized, commercial property managers face a critical challenge: how to make physical workspaces genuinely appealing destinations rather than obligatory locations. For Faron Brazis, Tenant Engagement Manager at Hobbs Brook Real Estate, whose background spans politics and event planning before entering corporate real estate, this challenge represents ...
In an industry facing unprecedented scrutiny and change, OB Jacobi, President of Windermere, stands as a vocal advocate for transparency and consumer protection. As president of a family-owned brokerage with 6,500 agents across 325 offices in 9 states, Jacobi brings a unique perspective shaped by both family legacy and forward-thinking leadership. “If you let Wall ...
What began as a personal hobby has evolved into a powerful business strategy that sets Shimala apart in a crowded market. “We’ve built our business around the community we created, oddly enough, through bourbon,” explains Heather Shimala, founder of Reserve 76 Realty in the Dallas-Fort Worth area. “I always joke with my clients, buyers and ...
