KeyCrew Media Names Pearl as Verified Expert in Home Performance Data

Written by:

Heather Hook

Date:

30 Jul 2026

KeyCrew Studio

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CHARLOTTESVILLE, VA, June 2026 – KeyCrew Media, a real estate analytics and media network, has named Pearl as a KeyCrew Verified Expert. Pearl will contribute market intelligence and expert analysis on home performance data, real estate transparency, and the evolving standards shaping how buyers, agents, and homeowners evaluate residential properties across the U.S.

KeyCrew Verified Experts are carefully selected as prolific market trend authorities who demonstrate exceptional insight and expertise in their fields. These distinguished professionals and organizations regularly provide market insights, expert perspectives, and forward-looking analysis to help audiences navigate complex industry landscapes.

Pearl is the nation’s first independent standards and ratings organization for residential home performance. Since its founding, the company has built a comprehensive data platform that rates every home on a 1-to-1,000 scale across five pillars of home performance (Safety, Comfort, Operations, Resilience, and Energy), capturing what it is actually like to live in a home, beyond price, location, and curb appeal. Pearl has earned Inman’s Best in PropTech Award in the Sustainability & Climate Resilience category and holds B Corporation certification.

Every single-family home in the U.S. already has a Pearl SCORE™ – a standardized, transparent picture of how a home performs that buyers, homeowners, real estate professionals, contractors, and public-sector partners can all use at the point of transaction. Pearl partners with state energy offices, nonprofit organizations, and leading real estate platforms to make home performance a mainstream consideration in how homes are bought and sold.

Pearl’s areas of expertise include:

• Home Performance Data & Standards – Development and application of national data standards for rating residential properties across safety, comfort, operations, resilience, and energy
• Real Estate Transparency & Market Readiness – Making home performance information accessible and actionable for agents, buyers, and homeowners at the point of decision
• PropTech Innovation – Leveraging technology platforms, including the Pearl App and Pearl SCORE™ Report, to surface and standardize previously invisible home performance data
• Agent Education & Adoption – Training and equipping real estate professionals to incorporate home performance into listings & client conversations
• Public Sector & Nonprofit Partnerships – Collaborating with state energy offices and mission-driven organizations to scale home performance programs and rebate initiatives

About Pearl: Founded in 2013, Pearl is a ratings and standards company building the national standard for home performance. Pearl SCORE™ rates every single-family home in the U.S. across five key pillars — Safety, Comfort, Operations, Resilience, and Energy – so home buyers, homeowners, and real estate professionals can understand how a home performs in daily life. As a Certified B Corporation, we’re accountable not only to our shareholders, but also to the homeowners and communities we serve. For more information, visit pearlscore.com.

About KeyCrew Media: KeyCrew Media is the next-generation real estate intelligence platform that leverages AI-powered analytics and first-person reporting from verified experts to produce forward-looking insights across local markets and niche asset classes. Proprietary market reporting is delivered through KeyCrew’s growing portfolio of niche media properties — including KeyCrew Journal, NextAsset News, and other specialized publications – as well as selectively syndicated to media partners that influence industry decision-makers. Learn more at keycrew.co.

Media Contact:
Heather Hook
KeyCrew Media
[email protected]

Disclosure: Individuals or companies mentioned may have a commercial relationship with KeyCrew.