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From Bidding Wars to Buyer Caution: How South Florida's Residential Market Is Resetting




After the frantic pace of 2020 and 2021, South Florida’s housing market has settled into a more measured rhythm. Buyers are doing more homework, sellers are learning to price realistically, and certain pockets of the region continue to attract steady demand. For brokers working the ground level in Broward County and beyond, the picture is more nuanced than the cooling-off narrative that often dominates national headlines.
Sandra Piquant, Broker and Owner of Align Right Realty K1 Group, has watched the market move through multiple cycles. Her firm, a franchise she co-founded with business partner Dr. Karen Lewis, works primarily across South Florida’s residential market. The perspective she offers reflects what many investors and buyers are experiencing on the ground.
Demand Holds Steady
South Florida’s appeal to outside buyers and investors rests on a combination of lifestyle, climate, and economic opportunity. What distinguishes it from other Sun Belt markets, according to Piquant, is the staying power of its property values regardless of a home’s age or condition.
A home built in 1925 in South Florida can be worth millions, while the same vintage property in other parts of Florida or in northern states may carry a fraction of that value. The land and location carry weight that newer construction in other markets cannot replicate. “When you invest in something that’s built in 1925 here, it’s worth millions of dollars,” Piquant says.
That value proposition continues to attract a diverse pool of buyers. Piquant notes that much of the current demand is coming from minority communities, including large Hispanic and Portuguese-speaking populations, many of whom are first-time buyers or families pooling resources to enter the market. This demographic shift has been building for several years and is now a visible force in purchase activity across the region.
Buyers Head North
One of the more telling behavioral changes Piquant is observing is buyers’ willingness to extend their geographic comfort zones. Where buyers once drew firm lines around commute times, many are now accepting longer drives in exchange for more affordable entry points and newer construction.
Areas like Port St. Lucie, Palm Beach, Jupiter, and Fort Pierce are drawing buyers who previously would have stayed closer to employment centers in Miami-Dade or Broward. “People are now willing to drive further to be able to have a home,” Piquant says, noting that these northern areas offer brand-new construction with more square footage for the money.
This northward migration is partly driven by homeowners who have already built equity in South Florida and are choosing to cash out and buy further afield, sometimes paying cash. Remote workers and retirees are also part of this movement, seeking more space and lower price points without fully leaving the region.
Bidding Wars Narrow
Despite reports of broad cooling, Piquant pushes back on the idea that bidding wars have disappeared. The difference now is that they are more selective – tied to specific properties that offer clear value rather than occurring across the board.
What has clearly changed is buyer behavior. The urgency and sometimes recklessness that characterized 2020 and 2021 have given way to something more deliberate. “They’re very much cautious,” Piquant says. “They’re being educated now because of the most recent changes in the real estate community as it pertains to showing value.”
Sellers, on the other hand, are still adjusting. Some continue to hold out for prices that no longer reflect current conditions, which is contributing to longer days on market for overpriced listings. The brokers managing this most effectively are those investing time in seller education upfront – walking clients through realistic comps and helping them understand how insurance costs, roof conditions, and deferred maintenance affect a buyer’s ability to close.
Insurance Complicates Deals
Florida’s property insurance landscape has been a persistent challenge for transactions across the state, and South Florida is no exception. Piquant describes insurance as a significant factor in the approval process, one that can derail deals that appear financially sound on paper.
The issue often surfaces late in the transaction, after a four-point inspection and wind mitigation report comes back. When premiums come in higher than expected, they push up the buyer’s debt-to-income ratio – sometimes beyond what lenders will approve. For buyers already stretching to qualify, this can kill a deal at the final stage.
Piquant’s approach is to get ahead of the issue during the property search itself. She trains her agents to evaluate properties with an eye toward insurability from the start – checking whether a home qualifies for roof credits or other discounts that lower premiums. By identifying these factors early, her team avoids the late-stage surprises that cause deals to collapse.
Gentrification Creates Equity
City investment is actively reshaping neighborhoods across South Florida that were previously considered overlooked. Piquant points to the Sistrunk area in Fort Lauderdale as a clear example. Homes there have approached the million-dollar mark as deliberate city planning and infrastructure spending draw new residents and commercial activity.
While gentrification brings its own social complexities, from a pure investment standpoint, it is creating significant equity gains for early buyers in these transitional areas. Piquant sees this pattern playing out across multiple South Florida municipalities.
Buy Now, Refinance Later
With rates remaining elevated through mid-2025, the interest rate question comes up in nearly every buyer consultation. Piquant’s advice is direct: if the monthly payment is manageable, waiting for rates to drop before buying may mean missing out on interim equity gains.
“If you can afford it monthly, if it is comfortable for you monthly, buy it,” she says. “Because when that rate drops, who wins? You win.” Her point is that buyers who purchase now and refinance later end up with both equity appreciation and payment relief, while those who wait may face higher prices when rates eventually ease.
Where the Opportunity Sits
For investors evaluating where to deploy capital in South Florida right now, Piquant points to established demand corridors like Hollywood, Pembroke Pines, Fort Lauderdale, and the Miami area as reliable targets for both residential and commercial investment.
The broader picture is that South Florida’s fundamentals remain intact. The market is not in retreat – it is operating at a more sustainable pace. Buyers are more selective, sellers are gradually adjusting expectations, and the region’s underlying appeal to a diverse, growing population continues to support demand across price points. For investors and agents alike, the current environment rewards preparation, local knowledge, and a willingness to look beyond immediate headlines toward the structural forces that continue to drive value in the region.
About the Expert: Sandra Piquant is Broker and Owner of Align Right Realty K1 Group, a franchise she co-founded with business partner Dr. Karen Lewis, operating primarily across South Florida’s residential market in Broward County and surrounding areas.
This article is based on information provided by the expert source cited above. It is intended for general informational purposes only and does not constitute legal, financial, or real estate advice. Readers should conduct their own research and consult qualified professionals before making any real estate or financial decisions.
This article was sourced from a live expert interview.
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