Steve Marcinuk is co-founder of KeyCrew and features editor at the KeyCrew Journal, where he interviews industry leaders and writes in-depth analysis on real estate, construction technology, and property innovation trends. His work provides unique insights into how technology is leading evolution in these industries.
Since 2015, Steve has scaled and exited two digital content and communications startups while establishing himself as a thought leader in AI-driven content strategy. His industry analysis has been featured in VentureBeat, PR Daily, MarTech Series, The AI Journal, Fair Observer, and What's New in Publishing, where he contributes insights on the practical and ethical implications of AI in modern communications.
Through the KeyCrew Marketing Studio, Steve partners with forward-thinking real estate and technology companies to transform complex industry expertise into compelling narratives that capture media attention. This approach has consistently delivered results, with real estate clients featured in Property Shark, Commercial Edge, Barron's, and Forbes for coverage spanning lending trends, market analysis, and property technology. His strategic guidance has secured client coverage in over 450 leading outlets, including The Wall Street Journal, Bloomberg, and Reuters, helping organizations build authentic thought leadership positions that move their business forward.
Steve holds a magna cum laude degree in Marketing and Entrepreneurship from the Wharton School of Business and splits his time between South Florida and Medellín, Colombia, where he lives with his wife Juliana and their two young boys.
“We are a project data hub,” explains Ron Nussbaum, Founder of BuilderComs, with the confidence of someone who’s found a critical gap in the market. “We collect all this data around the project, the information that is either sitting on your phone, sitting on your desk, or lost in your emails somewhere, we give it ...
“If you’re going to be in real estate, you have to learn to thrive through adversity,” says Bryn Stroyke, co-founder and broker at Stroyke Properties. With over $2 billion in sales in Manhattan Beach alone, Stroyke has weathered the industry’s unpredictable cycles for more than three decades, building one of the South Bay’s most respected ...
“There’s a significant distinction between a mobile home and a manufactured home, primarily based on when it was built. June of 1976-1978 marks the dividing line – anything built before that is classified as mobile, while homes built after that date are manufactured,” explains Renea Taylor, a real estate agent with Herron Real Estate specializing ...
“Buyers now believe that $50,000 below asking is the new norm,” says Sheila Clark, REALTOR® and Certified Luxury Specialist with the Sheila Clark Team at LPT Realty, describing the dramatic shift in buyer behavior on Florida’s Treasure Coast. Sheila’s journey from fashion stylist to real estate expert offers a unique lens on Florida’s rapidly changing ...
“I wanted my voice to be heard. That was my biggest priority,” says Nauz Magdaleno, Team Lead at 1Vision Real Estate, explaining her journey from law school graduate to real estate leadership. “I wanted to be able to say A, B, or C, and then see it actually put into action, and witness tangible results.” ...
“AI will be a major component in our industry,” says Annie Ives, CEO of Vesta Plus, reflecting on the future of Multiple Listing Services (MLS) and property data management. “I don’t think AI will replace the agent. AI will become your assistant, but on a high level, not on a smaller, lower level.” With nearly ...
“The market has declined approximately 15-20% compared to listing prices over the past nine months,” says Nicolai Todosiciuc, a real estate agent with Realty One Group MVP serving the North Port, Florida area. In a housing market that’s cooling after pandemic-fueled highs, Todosiciuc offers a ground-level perspective that cuts through national headlines to reveal the ...
With three decades of experience spanning both residential and commercial sectors, Scott T. Cooney, Managing Broker of Coldwell Banker Realty and Coldwell Banker Commercial Northeast has developed a rare vantage point at the intersection of these markets. His dual role managing both residential and commercial offices in Danbury, Connecticut provides him with insights into emerging ...
The mortgage technology landscape is shifting toward integration and collaboration, and one recent acquisition exemplifies that trend. In a move that unites complementary tools aimed at improving the lending process, LoanPASS has acquired PMI Rate Pro, a platform known for simplifying the pricing of private mortgage insurance. “The industry is moving toward collaborative partnerships rather ...
After a historic run of rapid appreciation, the South Florida real estate market is beginning to cool. Larry Mastropieri, Broker and Owner of The Mastropieri Group, a boutique luxury brokerage serving the region, puts it plainly. “The real estate market is softening. That’s probably the most accurate, fair way to say what’s happening,” he says. ...
Technology is rapidly changing how real estate transactions are handled, bringing new levels of speed and simplicity to processes once known for complexity. At the center of this shift is Deferred, a FinTech startup aiming to transform the 1031 exchange process, a crucial tool for real estate investors looking to defer capital gains taxes. “We ...
“Credit bureaus are private, publicly traded companies on stock exchanges, and they get to sell consumer data without permission or proper disclosure. In what world should this exist?” questions Brendan McKay, Owner and Senior Loan Officer at McKay Mortgage Company and a leading voice in the Broker Action Coalition (BAC). The question cuts to the ...
“The most optimized building doesn’t have to be the most expensive, nor does the best performing building require the highest cost. Optimization means considering all different perspectives and making informed decisions based on available data,” says Sheida Shahi, CEO of Adaptis, a Toronto-based company revolutionizing how building owners approach capital projects and asset management. The ...
“We pride ourselves on our ability to create places and build communities,” says Rene Bello, Founder and CEO of BLDG Ventures, a Miami-based real estate development firm that’s bringing a fresh perspective to South Florida’s evolving landscape. Born in Cartagena, Colombia, and emigrating to the United States in the early 1990s, Bello’s journey to becoming ...
