“This is fundamentally a segment of industrial real estate with physical assets,” explains Everett Thompson, Founder and CEO of Wired Real Estate Group. “What makes it compelling is the distinctive risk-reward profile, a high-growth industry backed by tangible physical infrastructure.” As artificial intelligence reshapes the technology landscape, data centers have emerged as one of commercial ...
Steve Marcinuk
Steve Marcinuk is co-founder of KeyCrew and features editor at the KeyCrew Journal, where he interviews industry leaders and writes in-depth analysis on real estate, construction technology, and property innovation trends. His work provides unique insights into how technology is leading evolution in these industries.
Since 2015, Steve has scaled and exited two digital content and communications startups while establishing himself as a thought leader in AI-driven content strategy. His industry analysis has been featured in VentureBeat, PR Daily, MarTech Series, The AI Journal, Fair Observer, and What's New in Publishing, where he contributes insights on the practical and ethical implications of AI in modern communications.
Through the KeyCrew Marketing Studio, Steve partners with forward-thinking real estate and technology companies to transform complex industry expertise into compelling narratives that capture media attention. This approach has consistently delivered results, with real estate clients featured in Property Shark, Commercial Edge, Barron's, and Forbes for coverage spanning lending trends, market analysis, and property technology. His strategic guidance has secured client coverage in over 450 leading outlets, including The Wall Street Journal, Bloomberg, and Reuters, helping organizations build authentic thought leadership positions that move their business forward.
Steve holds a magna cum laude degree in Marketing and Entrepreneurship from the Wharton School of Business and splits his time between South Florida and Medellín, Colombia, where he lives with his wife Juliana and their two young boys.
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Royal Texan Homes, a Montgomery County-based custom home builder, has announced an exclusive partnership with Star Furniture that will make the century-old retailer the sole furnishing provider for the company’s luxury homes. The partnership will begin with staging showcase homes in the High Meadow development in Magnolia, Texas, as well as model homes in communities ...
“Real estate is more stressful than being a cop,” says Garrett Decker, a former sheriff’s deputy who now serves as Broker Associate at NextHome Endless Summer. This surprising comparison immediately captures the intensity of today’s Florida housing market through the eyes of someone who has experienced both professions firsthand. From Badge to Broker: An Unconventional ...
“We’re experiencing a strong buyer’s market with abundant inventory. There’s an imbalance—many sellers, fewer buyers,” explains Todd Siegrist, a seasoned Realtor with LPT Realty serving Florida’s Emerald Coast. This market shift presents both challenges and opportunities, particularly in the condo sector where competition among sellers has reached remarkable levels. In one Destin resort, Siegrist’s two-bedroom ...
“When I started in business, people would turn their nose up at schools, gyms, and dance companies,”says Jeffrey Rosenblatt, Senior Vice President of Leasing at Lincoln Property Company. ” But now, landlords who’ve had vacancies for years are embracing these alternatives because empty buildings provide no return on investment.” With over 30 years navigating New ...
The Art of Pre-Marketing: How FirstTeam® Real Estate Balances Listing Transparency with Client Needs
“I don’t believe a tech platform should dictate how a brokerage operates,” states Michele Harrington, COO of FirstTeam® Real Estate, addressing the ongoing industry debate over listing transparency and off-market properties. “We are the industry leaders. We are the people servicing our clients. We are face to face with our sellers and our buyers every ...
“Many home buyers we interviewed struggled to understand the necessity of working with a buyer’s agent,” says Arman Javaherian, CEO and Co-Founder of Homa. “They understood the role of a seller’s agent on the listing side, but questioned the need for a buyer’s agent.” This observation, gained during Javaherian’s six-year tenure at Zillow and Trulia, ...
“The majority of our clients are charging too little. They’re leaving money on the table without knowing it,” says Robert Tinterov, Founder and CEO of Priceagent, a pricing intelligence platform that’s revolutionizing how real estate professionals approach property valuation. In an industry where pricing decisions directly impact both time-on-market and final sale value, Priceagent offers ...
“The market has really changed over the last few years. When that mansion tax was initially imposed, it really was the upper echelon of home sales in the area. Back in 2018, only 6% of New Jersey home sales were over a million dollars. Today, that number has increased to 16%.” shares Ryan Bruen, team ...
The Multiple Listing Service (MLS) system is undergoing a fundamental transformation, evolving from a simple data repository into a sophisticated rules-based marketplace, according to industry experts. “We’re seeing the emergence of a rules-based business model that’s unprecedented in scope,” says John Heithaus, Chief Sales Officer at Ocusell. He points to recent developments where major industry ...
Brooke Pfautz, CEO of Vintory, says the vacation rental industry faces a predictable pattern of unpredictable disruptions that demands new thinking about business resilience. “Every seven to 10 years, there’s some kind of a black swan event,” Pfautz observes, drawing on his 17 years of industry experience. “Look at 2001 with 9/11, 2007-2008 with the ...
The vacation rental industry is facing a transparency crisis that’s holding back both property owners and managers, according to Brooke Pfautz, CEO of Comparent, who draws a striking parallel with the evolution of car buying. “It’s never been a transparent process,” Pfautz says. “Just like buying a car used to be, you’d waste weekends going ...
'Mid-Sized Vacation Rental Companies Outperform Industry Giants in Quality Metrics,' New Study Shows
A groundbreaking analysis of over 6,000 vacation rental companies reveals an unexpected truth: mid-sized operators are consistently outperforming larger competitors in key quality metrics, according to new data from Comparent. “Most market leaders are middle-sized companies, from 50 to 200 properties,” says Brooke Pfautz, CEO of Comparent. “Some of the larger companies like Casago and ...
While many Colorado mountain towns crack down on short-term rentals, Western Colorado’s market remains uniquely welcoming to Airbnb investors, according to one local real estate leader. “So far, we’re not seeing those bumps, as we know in many of the areas of Colorado, it’s becoming restricted,” says Johnny Pfeiffer, Broker at Spirit Bear Realty, describing ...
