With 13 years of experience in social media, digital media and communications, Heather serves as Content Manager at KeyCrew Media, supporting the development and delivery of high-quality digital content and campaigns for clients across the real estate industry.
Her role spans social media strategy, digital content creation and distribution, article production, PR and podcast outreach, and content placement across relevant online publications and media platforms.
Heather works closely with clients and the wider KeyCrew team to develop content strategies that strengthen digital visibility, support thought leadership and ensure messaging reaches the right audiences.
With a strong focus on content quality, consistency and client results, she brings a strategic and hands-on approach to every campaign, from content development through to distribution and amplification.
Most real estate markets across the country have slowed. Inventory has loosened. Days on market have stretched. Buyers have more room to negotiate. But in Wayne, New Jersey, none of that is true, and Artur Tyszka, co-lead of the Tyszka Team at their Wayne-based office, has a front-row seat to why. Offers in Wayne are ...
Most real estate teams fail not because the market turns on them, but because they scaled before they had a system worth scaling. Justin Nimergood, founder of Top Gun Team at Epique Realty, spent the better part of three years studying that problem before he launched his own team in the Dallas-Fort Worth market. “I ...
In a recent Beyond the Build podcast conversation, Florida West EDA’s Chris Platé reveals the site selection process, infrastructure priorities, and strategic focus areas positioning Escambia County for transformational growth. Chris Platé didn’t come to Pensacola as a tourist. After nearly 30 years leading economic development initiatives responsible for over 7,000 manufacturing jobs and $5 ...
When a commercial real estate deal closes, flood risk due diligence typically begins and ends with the FEMA flood map. That one document, often decades out of date and built around riverine flooding, may also get attached to an ESA Phase 1 environmental report and a Property Condition Assessment (PCA), handed to the lender, and ...
In real estate development, the temptation to build fast and flip quickly is real. The math can look attractive on paper, and in a rising market, the short-term play often seems like the obvious one. But for Yuval Shram, CEO and founder of Tay Investments, that has never been the approach, and after more than ...
Most property management firms are laser-focused on the top line. Frank Gervasio, Director of Finance at OneWall Communities, says that’s exactly where they go wrong. Here’s a number that should make any property owner pause: a single lost lease, just $1,000 a month, can cost five times that amount to recover. Yet many ownership groups ...
As New York developers wrestle with tighter sites and rising construction costs, one German-engineered solution is making the case that smarter parking starts at the drawing board. Parking is rarely the first thing a developer wants to talk about. It’s expensive, it consumes valuable square footage, and in dense urban markets like New York, it ...
For 15 years, Steve Marcinuk worked in digital media and PR technology, helping companies tell their stories to established media outlets. He analyzed hundreds of millions of articles flowing through the media ecosystem. He saw companies with strong stories struggle to get coverage. And eventually, he concluded he was solving the wrong problem. Marcinuk’s experience ...
The Broker Action Coalition (BAC) and the National Association of Mortgage Brokers (NAMB) have announced a groundbreaking event partnership that will reshape how the mortgage broker industry engages with policymakers. The two organizations will co-host their first-ever joint advocacy fly-in event this spring, titled “Advocacy in Action: Better Together,” bringing independent mortgage brokers from across ...
The business case for rural vertiport infrastructure just received unexpected validation from an unlikely source: Walmart’s expansion of drone delivery services into Texas and Georgia communities where traditional last-mile logistics face geographic and economic constraints. Lisa Wright, Founder and CEO of Landings, sees Walmart’s move as confirmation of the thesis underlying her company’s 2,000+ location ...
When graduate students at University of Maryland spend 50 to 76% of their stipends on rent, it signals a market gap that Teddy Abdelmalek and HH Red Stone are uniquely positioned to address. As universities scramble to house graduate students after years of neglecting this segment, private operators face a critical question: is this their ...
Learn more at the free Invest Panama Preview Webinar on March 19th at 6:00 PM CST: chordrealestate.com/investpanamasummit Van Hohe spent nearly three decades touring internationally with major music festivals and artists. He’s experienced business environments across continents, evaluated cities worldwide, and built relationships in markets from Europe to South America. Yet when his business partners ...
On Friday nights in the 1990s, millions of Americans would drive across town, stand in line at Blockbuster, and hope the movie they wanted was still on the shelf. If it wasn’t, they settled for something else. And if they returned it late? They paid a fee they resented but never questioned. That was just ...
Better Living Realty broker reports escalation clauses returning as just three affordable homes sit on market in the entire Middlebury. Connecticut buyers are pulling a strategic weapon from the pandemic-era playbook: escalation clauses that automatically outbid competitors without overpaying. Rob Marucci, broker-owner of Better Living Realty LLC serving Waterbury and Middlebury, says the aggressive tactic ...
LONDON – Two months into operations at Finlaison House, Alex Passler‘s bet on premium flexible workspace is paying off in ways that have surprised even the former WeWork executive himself. “Co-working spaces typically are relatively loud, buzzing places.” says Passler. “By design, we achieved a somewhat calming environment, which has been really well received. That ...
