With 13 years of experience in social media, digital media and communications, Heather serves as Content Manager at KeyCrew Media, supporting the development and delivery of high-quality digital content and campaigns for clients across the real estate industry.
Her role spans social media strategy, digital content creation and distribution, article production, PR and podcast outreach, and content placement across relevant online publications and media platforms.
Heather works closely with clients and the wider KeyCrew team to develop content strategies that strengthen digital visibility, support thought leadership and ensure messaging reaches the right audiences.
With a strong focus on content quality, consistency and client results, she brings a strategic and hands-on approach to every campaign, from content development through to distribution and amplification.
Jon Lester did not set out to build a real estate brand in Mississippi. It started with a beat-up house on a street in Long Beach, a conversation with his parents, and a gut feeling that would not go away. Jon runs growth and operations for Home Buyer Mississippi, a cash home buying company serving ...
The rise of remote work has quietly created a gap in how employers support their teams. When employees work from an office, a broken HVAC system or a plumbing failure is the building manager’s problem. When they work from home, it becomes theirs. Matan Slagter, CEO and co-founder of Armadillo, identified this gap early and ...
In a market where most investors demand immediate cash flow, a veteran commercial operator is re-entering multifamily with a counterintuitive strategy: acquire at zero, profit after taxes, and let appreciation do the heavy lifting. The conventional wisdom in commercial real estate acquisition is straightforward: buy properties that have cash flow from day one. If the ...
Most team leaders in real estate spend their mornings reviewing pipeline numbers. Jeff Biebuyck, co-founder of the Frontgate Real Estate Team at Compass in Los Angeles, spends his Fridays running what he calls a mindset meeting – a session with his 60-plus agents that has less to do with contracts and more to do with ...
When a home warranty company dispatches a technician to your home, the experience you have with that technician is the experience you have with the warranty company. It does not matter how smooth the claims process was or how responsive the customer service team is. If the plumber is unreliable or the HVAC tech is ...
The largest residential brokerage consolidation in American history is raising a practical question for agents and clients: does scale improve the experience, or flatten it? Compass now controls roughly 340,000 agents after absorbing Anywhere Real Estate, bringing under one roof brands that include Better Homes and Gardens Real Estate, Century 21, Coldwell Banker, Coldwell Banker ...
There is a particular kind of traveler for whom the friction of arrival matters as much as the destination itself. For that person – the one who measures journeys in efficiency and values the seamless transition from tarmac to front door – the middle Florida Keys have quietly become one of the most compelling propositions ...
Most agents say they have a book in them. Daniel Berger sat down and wrote one. Adventures of a Real Estate Broker: And Other Stories is a 14-chapter collection of true stories from Berger’s decade-plus career selling homes across New York and Connecticut. It is available now on Amazon in print and digital formats. There ...
Florida’s real estate market has dominated the national conversation for years, but not always for the right reasons. Stories of skyrocketing insurance premiums, aging condo buildings, and post-pandemic price corrections have painted a picture of a state under pressure. What that narrative consistently misses is that Florida is not one market. Not even close. “Florida ...
Pillar Properties, Inc. – a $100M REIT co-founded by Larry Gotcher and Curtis Philpot – is already targeting Detroit multifamily. But the real signal for investors is what’s happening on Ann Arbor’s perimeter, and why the spillover is just getting started. Ann Arbor, Michigan has a well-earned reputation as one of the most stable real ...
West Palm Beach agent honored for service excellence as team sells 120 homes annually with 300+ five-star reviews Loodmy Jacques of The Jacques Team has received the 2026 ThreeBestRated® Award for real estate excellence in West Palm Beach, marking recognition of nearly two decades building a practice centered on client education and white-glove service rather ...
Title companies evaluating automation solutions face a decision that extends far beyond technology selection: who owns the code that runs their operations? Jimmy Lewis, Co-Founder and CEO of TrueFocus Automation, has watched this ownership question become the deciding factor in automation deals, particularly with larger title operations concerned about long-term costs and data security. “Some ...
Ask most people to picture the Jersey Shore and they conjure a single image – sand, saltwater, maybe a boardwalk. What they don’t picture is the dozen-plus distinct small towns that line that coastline, each with its own character, price point, and way of life. For buyers who haven’t spent time in the area, that ...
For decades, television advertising functioned as a mass-market channel reserved primarily for large brands. High production costs, complex media buying, and steep minimum spend requirements kept independent professionals, including real estate agents, largely out of the medium. That structural barrier is now eroding. As viewing shifts toward connected TV, ad inventory has expanded while automated ...
There is a word you do not hear often enough in luxury real estate: value. The word tends to get left behind somewhere above the $3 million mark, as though properties priced in the mid-to-high single digits exist in a category where price and worth simply stop being related. Bill Melnick of Elyse Harney Real ...
