With 13 years of experience in social media, digital media and communications, Heather serves as Content Manager at KeyCrew Media, supporting the development and delivery of high-quality digital content and campaigns for clients across the real estate industry.
Her role spans social media strategy, digital content creation and distribution, article production, PR and podcast outreach, and content placement across relevant online publications and media platforms.
Heather works closely with clients and the wider KeyCrew team to develop content strategies that strengthen digital visibility, support thought leadership and ensure messaging reaches the right audiences.
With a strong focus on content quality, consistency and client results, she brings a strategic and hands-on approach to every campaign, from content development through to distribution and amplification.
When Kelvin Enfinger Jr. launched Beyond the Build podcast, which is produced in partnership with ABC North Florida and Florida Construction News, he had a clear mission: stop talking only about projects and start having deeper conversations about the policies, workforce challenges, and economic development strategies shaping the construction industry’s future. As Vice President of ...
Relli’s COO explains why real estate syndications desperately needed the same analytical tools that stock investors take for granted. Real estate has always been touted as one of the best investments, but it’s also one of the least accessible when it comes to education and comparison tools. Ross Iannarelli, Co-founder and COO of Relli, built ...
Finding the right assisted living facility or memory care community can feel overwhelming. Between touring properties, comparing pricing structures, and making emotional decisions about a loved one’s future, families often struggle to know where to start. Douglas Halperin, Principal at Elevated Estates in Florida, offers practical guidance based on years of experience helping families navigate ...
Homebuyers across Morris County are losing bidding wars before they even submit offers, and the culprit isn’t competition – it’s outdated information, according to Ryan Bruen of The Bruen Team at Coldwell Banker Realty in Morristown. The problem centers on a fundamental mismatch between available market data and current pricing realities. While buyers carefully analyze ...
In commercial real estate, the most expensive technology mistake isn’t buying the wrong system. It’s letting your vendors decide what you need. That is the core argument Bill Douglas, CEO of OpticWise, has been making to commercial real estate owners for over a decade and the industry is finally starting to listen. The CRE Vendor ...
WASHINGTON, March 4, 2026 – The Broker Action Coalition (BAC), fresh off its landmark victory with the Homebuyers Privacy Protection Act which goes into effect this week, is launching a week-long fundraising campaign targeting individual mortgage brokers across the country. The campaign, running from March 2-6 aims to build sustainable grassroots support for the organization’s ...
The IRS published a new edition of its Cost Segregation Audit Techniques Guide on February 6, 2025, and the industry is still catching up to what it means. The update expanded the guide’s use of the Amerisouth case, a 2012 tax court ruling the IRS won largely because the taxpayer stopped responding mid-litigation. IRS examiners ...
A bill recently introduced in the Colorado state legislature sought to give taxing authorities and local districts the power to hold elections on vacancy taxes. This bill does not impose a vacancy tax directly. The concept has been floated, the conversation has started, and property owners and real estate professionals across Colorado would do well ...
When families face the challenging decision of finding memory care for a loved one with dementia or Alzheimer’s disease, the search often feels overwhelming. Cost concerns, quality of care, and the emotional weight of transition can make an already difficult situation even more stressful. Douglas Halperin, Principal at Elevated Estates, offers insights that are reshaping ...
In a recent Beyond the Build podcast conversation, Jennifer Conoley reveals how Florida’s Great Northwest leverages military talent pipelines and strategic collaboration to attract aerospace and maritime investments When Jennifer Conoley became President and CEO of Florida’s Great Northwest in March 2020, she took on an unusual challenge: coordinating economic development across 13 counties stretching ...
Real estate professionals who successfully grow from solo agents into team leaders quickly discover an operational challenge they didn’t anticipate: password and credential management becomes a critical business issue faster than expected. The moment you bring on your first assistant who needs CRM access, or a junior agent who needs MLS credentials, informal password management ...
Michigan-based referral platform to present breakout session at Real Estate Distilled, one of few national conferences focused exclusively on independent brokerages. Realay will attend Real Estate Distilled in Louisville, Kentucky from March 16-18, marking the company’s first major conference appearance since launching its voice AI-powered mobile app in late 2025. The conference, which draws approximately ...
The conversation about artificial intelligence disrupting professional services intensifies weekly. Legal research, radiology interpretation, financial analysis, content creation – entire career categories face genuine automation threats. Yet one profession consistently absent from credible displacement predictions: real estate agents. Scott Spelker of The Spelker Team at Coldwell Banker Realty in Madison, New Jersey, spent 25 years ...
In an industry built on relationships, handshakes, and property tours, Vlado Konatar from Kona Realty Group just closed one of his most unusual transactions. A buyer in Croatia, who has never set foot in the United States, purchased a million-dollar Sarasota property after seeing the Kona Realty Group founder in a social media video. A ...
Most people assume luxury buyers in New York City are motivated by status. The bigger the price tag, the better. In practice, the opposite is closer to the truth. In New York, price does not necessarily indicate value. Two apartments in the same building can trade at materially different prices per square foot depending on ...
