With 13 years of experience in social media, digital media and communications, Heather serves as Content Manager at KeyCrew Media, supporting the development and delivery of high-quality digital content and campaigns for clients across the real estate industry.
Her role spans social media strategy, digital content creation and distribution, article production, PR and podcast outreach, and content placement across relevant online publications and media platforms.
Heather works closely with clients and the wider KeyCrew team to develop content strategies that strengthen digital visibility, support thought leadership and ensure messaging reaches the right audiences.
With a strong focus on content quality, consistency and client results, she brings a strategic and hands-on approach to every campaign, from content development through to distribution and amplification.
The short-term rental boom has created a new wave of investors specifically buying properties to unlock accelerated depreciation through cost segregation studies, but many are generating tax losses in the wrong income bucket, rendering hundreds of thousands in deductions unusable. The issue centers on a fundamental tax distinction that determines whether accelerated depreciation offsets your ...
With rapid appreciation no longer a given, investors are shifting their focus to dependable income and the equity gained through disciplined amortization. The era of effortless real estate appreciation, fueled by historically low interest rates and post-pandemic fervor, has definitively ended, forcing a painful but necessary philosophical reset among investors. For years, many sought wealth ...
Property management has evolved through three distinct waves. Understanding each one helps explain why the industry is at a pivotal moment. As Ben Handelman, Director of Automation & Operational Intelligence at Keasy, observes: “Property management has gone through two real waves. We’re now entering the third.” Wave 1: Software-First (The Foundation) The first wave was ...
When Jeri Frank, co-founder of STRATAFOLIO, reviews a new client’s financial data for the first time, the red flags are almost always the same. Bloated profit and loss statements with too many accounts. Sometimes expenses are misclassified as income, or income is misclassified as expenses. And perhaps most concerning, tenant deposits that match expected amounts ...
Jersey City, NJ — Columbus House, a newly developed luxury condominium project in downtown Jersey City, has completed installation of a 45-space automated parking system. The KLAUS Multiparking TrendVario 6300 system was integrated early in the design process to help the project team optimize amenities, improve parking efficiency, and support the overall development program. The ...
KLAUS Multiparking America announced that its President/CEO, Christopher Tiessen, was recently featured on the Construction Champions Podcast, hosted by Ron Nussbaum. In the episode, Mr. Tiessen and Mr. Nussbaum explore the real-world challenges currently shaping the American construction and development landscape—and how mechanical and automated parking systems are helping project teams respond more effectively. The ...
The conventional wisdom about real estate timing suggests waiting for spring’s warm weather and blooming landscapes before listing a home. According to Ryan Bruen of The Bruen Team at Coldwell Banker Realty in Morristown, New Jersey, conventional wisdom costs sellers opportunities. “There really is not a bad time to sell your house,” Bruen explains. “It ...
Interior design professionals consistently observe homeowners making the same costly error when preparing properties for sale: attempting comprehensive renovations when strategic updates would deliver superior returns at a fraction of the cost and timeline. Amy Spelker, who operated an interior design firm for a decade before joining The Spelker Team at Coldwell Banker Realty in ...
Walk into a typical $280,000 production home in Central Florida, and you’ll find six windows. Walk into one of Ryan Hinricher’s Sunworth Homes, and you’ll count 18. That difference, 12 additional portals to natural light, represents a radical thesis: wellness features don’t have to be reserved for million-dollar estates. The Science of Affordable Wellness “You ...
Fully approved 12-unit townhome site offers shovel-ready opportunity in high-demand rental corridor. A 1.73-acre development site in West Palm Beach has completed all zoning, engineering, and approval processes required for 12 townhome-style units, creating what Loodmy Jacques of The Jacques Team characterizes as an unusual opportunity for small-scale multifamily developers seeking to avoid entitlement risk ...
Something unexpected is happening in Sarasota’s luxury real estate market. While much of Florida grapples with inventory challenges and buyer hesitation, Vlado Konatar of Kona Realty is seeing a demographic shift that signals a fundamental change in who’s buying high-end properties and why. “We’re seeing a lot of younger buyers, in their early 30s to ...
From Where has released a comprehensive mattress guide for 2026 that addresses the most frequent product inquiry short-term rental hosts receive from guests: where did you get that mattress? The guide features 10 mattresses selected based on customer reviews, expert rankings, and long-term durability tests, with particular attention to performance in high-turnover rental environments. The ...
Fort Lauderdale’s autonomous delivery launch confirms what luxury buyers already know about walkable South Florida markets. On December 5, Serve Robotics rolled out autonomous food delivery robots in Downtown Fort Lauderdale and along Las Olas Boulevard. For most people, it’s a novelty—cute robots delivering tacos. For real estate investors tracking South Florida’s luxury markets, it’s ...
As homeowners across the Northeast shake off their New Year’s celebrations and start thinking about spring real estate plans, a common pattern emerges: sellers planning to list in March or April who haven’t yet started preparing their homes. According to Ryan Bruen of The Bruen Team at Coldwell Banker Realty in Morristown, New Jersey, this ...
The broker community is heading to Washington, D.C. with a unified voice this April For the first time in industry history, two major mortgage broker advocacy organizations are joining forces. The Broker Action Coalition (BAC) and the National Association of Mortgage Brokers (NAMB) announced today their collaboration on “Advocacy in Action: Better Together,” a joint ...
