Real Estate Agents Are Getting Access to a Podcast Network That Cost $5,000 a Month to Build Themselves. Here Is What That Changes.

Written by:

Heather Hook

Date:

19 May 2026

KeyCrew Studio

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The content creation conversation in real estate has been stuck in the same place for years. Everyone agrees that agents need a digital presence. Everyone agrees that podcasting, video, and consistent publishing builds trust and generates inbound business. And most agents agree that they have no idea how to actually build and sustain it, especially when the production infrastructure costs as much as a decent lease on office space.

That problem is what New to Media was built to solve. And after a period of repositioning and retooling, the platform is relaunching with a tighter focus, a clearer audience, and a structured rollout that starts with an early adopter program opening in the coming weeks.

Justin Nimergood, founder of Top Gun Team at Epique Realty and principal of Nimergood Real Estate in Southlake, Texas, has taken over as head of YouTube media production for New to Media and has been leading the platform’s relaunch strategy. He talked through the plan, what changed, and why this moment matters for agents who want to build a real media presence without building a media company.

What Was Wrong With the Original Approach

New to Media has been operating for several years, built by founder Zack Cockfield as a side project alongside his primary work as a financial services professional. The concept was sound. The execution was aimed at the wrong audience.

“He was trying to get people to sign up for free commercials and this and that,” Nimergood says. “But I was like, Zack, the real target audience for this, from a realtor’s perspective, is podcasters. Realtors and podcasters are synonymous nowadays, at least the ones who want to get their content out there and be a brand authority.”

The platform was retooled around that insight. Instead of leading with free standalone content pieces and hoping agents would opt in, the relaunched New to Media is built around a full podcast production infrastructure, one that agents can access at a fraction of what comparable services cost on the open market.

“When I share this with agents, they say: I was looking into something like this and it was five grand a month and priced way out of reach,” Nimergood says. “We are providing it for free, because we believe that if we give agents the infrastructure to build their voice, everyone wins.”

How the Rollout Is Structured

The relaunch follows a three-phase model: an early adopter program, a soft launch, and a full launch.

The early adopter program, opening in June 2026, is limited to ten agents. Those participants receive the full advanced support package at no cost, including weekly podcast production, two professionally edited video reels per week, individual coaching from Nimergood, access to a monthly group mastermind, and a guest booking platform through Matchmaker.fm. Participants are also given a landing page, four free commercials, territory exclusivity on the New to Media platform, and an additional 10% revenue share unlocked on top of the standard program benefits.

The requirement to participate is straightforward: agents must commit to hosting a minimum of two podcast episodes per month, ideally weekly, and must complete all onboarding and ongoing platform tasks.

The soft launch, planned for October 2026, opens the program to 80 agents, primarily targeting Epique Area Leaders. The full launch, scheduled for January 2027, opens the platform to 300-plus agents across brokerages, not just within Epique.

“We have already mapped out the soft launch and the full launch,” Nimergood says. “I think it is a good story to get out there now. A little teaser.”

The Bigger Picture: Building a Nationwide Expert Network

The architecture of what New to Media is building is worth understanding in context. The long-term vision is a nationwide network of market-expert voices, one credible local voice per territory, each producing consistent content about their specific market and the service providers and professionals within it.

Those local providers, the inspectors, contractors, attorneys, and financial professionals who serve buyers and sellers in each market, become the revenue base of the network through advertising and rev share arrangements. The agents who anchor each territory benefit from the credibility of being the recognized local expert voice, supported by production infrastructure they could not otherwise afford, and connected to a monetization model that rewards their consistency over time.

“The new consumer of real estate is well educated and well informed,” Nimergood says. “They will find you. They do not want to be found. They want to find you. And if it is their idea, because they Googled something and it led to your podcast, that is how trust gets built now.”

Why the Timing Matters

The relaunch is happening at a specific moment in the industry. AI tools are making generic information freely available to anyone who wants it. The agents who will differentiate themselves in that environment are not the ones with the best CRM or the biggest cold-calling list. They are the ones who have built a recognizable, trusted voice in a specific market.

The agents who get in early on platforms like New to Media, who establish their territory, build their content library, and develop the consistency muscle before the market is crowded, will have a meaningful head start that compounds over time. The agents who wait until it is obvious will be playing catch-up against people who have been doing it for two years.

The early adopter program closes when the ten spots are filled. For agents who have been thinking about building a podcast presence and have not been able to justify the cost or figure out the infrastructure, this is a concrete entry point.

Justin Nimergood is the founder of Top Gun Team at Epique Realty and principal of Nimergood Real Estate, specializing in residential real estate across the Dallas-Fort Worth metroplex and California. Learn more at thetopgunteam.com.

This article is intended for informational purposes only and does not constitute legal, financial, or investment advice. The views and opinions expressed herein reflect those of the individuals quoted and do not represent an endorsement of any company, product, or service mentioned. Readers should conduct their own due diligence and consult qualified professionals before making any investment decisions.

Disclosure: Individuals or companies mentioned may have a commercial relationship with KeyCrew.