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Panama’s Luxury Real Estate Market Opens Up: Why International Buyers Suddenly Have More Choices




After years of limited inventory and stagnant prices, Panama’s luxury real estate market has entered a period of rapid growth and renewed buyer interest. International buyers who once faced a narrow selection of dated resale units are now seeing a wave of new developments with features that set them apart. Developers are responding to this demand by launching projects designed to attract a global clientele looking for quality, amenities, and long-term value.
Jeff Barton, Managing Director at Punta Pacifica Realty and a veteran of Panama’s real estate scene since 2007, says the change is clear. Buyers from North America, Europe, and South America are arriving with significant budgets and, for the first time in years, finding new properties worth premium prices. “Most developers I know had their best year in 2025,” Barton says, pointing to rising hotel occupancy, increased tourism, and record residency applications as evidence that the market’s momentum has returned.
Market Changed in 2024–2025
For nearly a decade, Panama’s luxury market was defined by oversupply and sameness. Dozens of buildings delivered between 2010 and 2020 crowded the resale market, but few offered anything distinct. With so many similar options, prices remained flat and buyers saw little reason to act quickly.
That pattern broke in 2024 and 2025, when developers began launching new high-end projects after a long pause. Branded residences like Margaritaville Playa Caracol brought hotel-style services, beachfront access, and resort amenities that older buildings couldn’t match. These projects are achieving prices of $3,500 to $5,000 per square meter—well above most resale units—and buyers are willing to pay for the difference.
The renewed market activity is driven by three main factors:
1. New Supply After a Long Drought
For five to six years, almost no new luxury projects were started in Panama. The resulting lack of fresh inventory left buyers with little choice. The recent surge in new developments has given buyers real alternatives, sparking competition and raising both quality and pricing.
2. International Buyers Seeking Stability
Political and economic uncertainty abroad has made Panama a safe haven for many buyers. The country’s investor visa program, which grants residency to those who purchase qualifying properties, has become a major draw. Barton estimates that about 25% of his clients now buy primarily to secure residency, not necessarily to move in right away.
3. Flexible Payment Options
Developers have made higher prices more accessible by offering pre-construction payment plans, typically requiring 30% to 50% down paid over several years rather than the full amount upfront. “Even though the price is higher, they’re able to have an easier and more flexible payment plan,” Barton explains. This lets buyers lock in today’s pricing while spreading out their financial commitment.
Faster Sales and New Buyer Behavior
The pace of transactions has accelerated, especially for pre-construction properties with unique features. Buyers who previously spent months deliberating are now signing contracts within weeks of visiting. For pre-construction deals, the process from contract to delivery can take three to five years, but buyers are willing to wait for projects that feel special. Move-in-ready resale units still close faster, but they are not generating the same enthusiasm.
Barton notes that many buyers are planning years ahead, aiming to secure a property at today’s price even if they don’t intend to move until 2027 or 2028. This forward-looking approach is creating urgency, particularly for projects with distinctive amenities or prime locations.
What Buyers and Investors Should Know
For Buyers:
Focus on what makes each development stand out. When comparing options, look at location, amenities, design, and the sense of community. Generic buildings will face more competition and slower resale in the future.
Check the developer’s track record. Research the company behind the project and review their history of delivering quality buildings on time. Attractive marketing materials are no substitute for proven results.
Understand the payment structure. Pre-construction purchases typically involve payments spread over several years. Make sure you are comfortable with the timeline and any conditions that allow the developer to extend delivery.
For Investors:
Prioritize properties that offer residency benefits. If a property qualifies buyers for Panama’s investor visa, it adds an extra layer of demand and potential resale value.
Be cautious about short-term rental income. Panama requires a 45-day minimum rental period unless the building is legally licensed for shorter stays. Only properties with a hotel license can offer true short-term rentals. Don’t assume “Airbnb-friendly” means the property complies with local regulations.
Why This Matters Now
Panama’s luxury real estate market is in its strongest growth phase in years, driven by new supply, international demand, and flexible buying options. Buyers who act now can secure better properties at current prices before the next wave of demand further reduces inventory and raises costs. Whether you are seeking a second home, residency, or an investment with long-term upside, the market now offers choices that have not been available in nearly a decade.
This article is based on information provided by the expert source cited above. It is intended for general informational purposes only and does not constitute legal, financial, or real estate advice. Readers should conduct their own research and consult qualified professionals before making any real estate or financial decisions.
This article was sourced from a live expert interview.
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