

Commercial real estate in smaller southern Illinois markets is experiencing rapid growth, driven by workforce availability, infrastructure, and demand for new technologies. BARBERMURPHY, a r...




The senior living industry is grappling with a critical disconnect in resident care coordination, according to one technology executive who argues that valuable health data remains trapped in silos despite the growing number of stakeholders involved in each resident’s care.
“A senior who’s growing old has six to seven people in their circle who take care of them,” says Bennett Porson, CFO of senior living technology platform Fynn.io. “You have the primary care physician, hospice, the rehab company, the hospital, senior living, the pharmacy, and then the family.”
While senior living communities have unique round-the-clock access to residents, Porson says this valuable insight often fails to reach other care providers. “What communities have that nobody else has is 24/7, 365-day watch over a resident,” he explains. “They have the ability to take and capture data 24/7, 365 and communicate it back to those other six people.”
However, legacy systems and fragmented technology solutions mean this critical information often remains inaccessible to the broader care team. This creates gaps in care coordination that can impact resident outcomes.
According to Porson, the solution lies in creating integrated technology ecosystems that enable seamless data sharing between all stakeholders. “Let’s have one source of truth, and let’s all share information back and forth, because ultimately that’s going to lead to a better product,” he says.
This vision represents a significant shift from traditional approaches to senior living technology. “All newer platforms in senior living today are coming with this API-first mindset,” Porson notes. “Let’s get everything under one login, because ultimately that’s going to lead to a better product and a better day-to-day workflow for our communities.”
The path to integration hasn’t been straightforward. Porson says Fynn.io initially attempted to build multiple solutions, including CRM and staffing platforms, before recognizing the need to specialize.
“When we initially started Fynn, the idea was [to be] an all-encompassing Senior Living operations platform,” he explains. “We realized we can’t be everything to all people, when we thought about our own mission of allowing seniors to live happier, healthier, longer, we realized that lives in the clinical part.”
Fynn.io is now focused on building partnerships to create a more connected ecosystem. “There are a lot of fantastic companies in this market right now who are open and willing to partner,” Porson says. “Our communities are asking for it too, ‘we’d love to integrate this new call system, we’d love to have this CRM tied directly to our EHR.'”
The company sees these integrations as crucial for improving care delivery. “We’re investing heavily in our integrations program,” Porson notes. “We think the power of all this data together is really strong as we integrate with folks that have access to data that we don’t have access to.”
Every month we conduct hundreds of interviews with
active market practitioners - thousands to date.
Explore similar articles from Our Team of Experts.


Commercial real estate in smaller southern Illinois markets is experiencing rapid growth, driven by workforce availability, infrastructure, and demand for new technologies. BARBERMURPHY, a r...


The affordable housing sector has long struggled with a disconnect between how residents prefer to pay rent and how property managers collect it. While luxury apartment complexes have adopte...


The luxury real estate market has long relied on traditional marketing approaches, glossy brochures, exclusive broker events, and word-of-mouth referrals among high-net-worth circles. But Er...


“Many home buyers we interviewed struggled to understand the necessity of working with a buyer’s agent,” says Arman Javaherian, CEO and Co-Founder of Homa. “They unde...


The self-storage industry’s reputation as a passive, hands-off investment is not just wrong – it’s becoming a competitive liability, according to one industry veteran who has m...


REItrades, an automated commercial real estate marketplace, is changing how real estate professionals handle institutional property transactions with its AI-powered platform. In a recent int...
