Steve Marcinuk is co-founder of KeyCrew and features editor at the KeyCrew Journal, where he interviews industry leaders and writes in-depth analysis on real estate, construction technology, and property innovation trends. His work provides unique insights into how technology is leading evolution in these industries.
Since 2015, Steve has scaled and exited two digital content and communications startups while establishing himself as a thought leader in AI-driven content strategy. His industry analysis has been featured in VentureBeat, PR Daily, MarTech Series, The AI Journal, Fair Observer, and What's New in Publishing, where he contributes insights on the practical and ethical implications of AI in modern communications.
Through the KeyCrew Marketing Studio, Steve partners with forward-thinking real estate and technology companies to transform complex industry expertise into compelling narratives that capture media attention. This approach has consistently delivered results, with real estate clients featured in Property Shark, Commercial Edge, Barron's, and Forbes for coverage spanning lending trends, market analysis, and property technology. His strategic guidance has secured client coverage in over 450 leading outlets, including The Wall Street Journal, Bloomberg, and Reuters, helping organizations build authentic thought leadership positions that move their business forward.
Steve holds a magna cum laude degree in Marketing and Entrepreneurship from the Wharton School of Business and splits his time between South Florida and Medellín, Colombia, where he lives with his wife Juliana and their two young boys.
In a market where flashy office towers and luxury residential developments often grab headlines, Brian Abers has found success in what he calls “essential real estate” – small bay industrial properties that house the businesses forming the backbone of local economies. As founder and managing partner of Captiva Partners, Abers is expanding his firm’s footprint ...
“It’s better to have it in the contract and not need it than not have it at all when you need it,” advises Lisa Colon, Partner at Saul Ewing and a construction law attorney with 25 years of experience who has weathered her share of industry disruptions. When tariffs affect construction materials like steel and ...
“We get a lot of calls where homeowners say, ‘You sent me a letter, but this is not possible.’ And we’re like, ‘Actually it is.’ Some people just don’t even see the opportunity. We’re blowing minds left and right,” says Gloria Riechers, co-founder of Riechers Engineering, a firm specializing in lot splits under California’s Senate ...
“Our first mission is educating people and providing that kind of reality to create consciousness that this is something for everyday needs,” says Andrés Mishaan, Co-Founder and CEO of Kanguro, a bilingual InsurTech company now offering renters insurance in Florida, Georgia, and Texas. Within the insurance sector, where customer engagement often remains minimal and interactions ...
“Not every seller is experiencing a seller’s market,” explains Jared Antin, Managing Director at Elegran | Forbes Global Properties. “Sellers of certain types of property may be experiencing a fairly big buyer’s market, and that’s the whole context of trying to explain the nuance behind the data.” In a real estate landscape fixated on classifying ...
In an industry typically characterized by fragmentation and specialization, Team Sunshine Construction has embraced a comprehensive approach to residential energy efficiency. Led by CEO Ahmad Ali, the company has evolved from a solar contractor to a full-service energy solutions provider operating across ten states. From Door-to-Door Sales to Energy Efficiency Powerhouse Ahmad’s journey in the ...
“The biggest things we’re seeing in the market right now are a drive towards stability,” notes Izzy Cannell, Workplace Insights Lead at VergeSense. “Companies are moving toward more rapid decision making than we’ve seen in recent years, with growing confidence in their space planning decisions.” Five years after the pandemic dramatically altered workplace attendance, understanding ...
In a remarkable shift that underscores the evolving nature of urban real estate, office-to-apartment conversions have surged by an astounding 484% over the past four years. This unprecedented transformation isn’t just about creating new apartments – it’s spawning an entire ecosystem of creative adaptations that’s reshaping America’s urban landscape. The Numbers Tell the Story The ...
In an industry notorious for hidden fees and opaque pricing, Tomo Mortgage is slashing interest rates and eliminating the traditional pain points of home financing. The digital mortgage innovator founded by former Zillow executives has secured $20 million in Series B funding, bringing its total investment to $130 million. Progressive Insurance joins as a new ...
In the competitive landscape of commercial real estate, while institutional investors rush toward mainstream asset classes, Matt Hunsucker has discovered opportunity in the industry’s blind spots. As the founder of IOS List and a portfolio of specialized media platforms serving hyper-niche real estate segments, Hunsucker is proving that sometimes the most lucrative path involves helping ...
“They’re a solution, and they can definitely help, and they’ve made a big impact in California, but they’re not a one size fits all approach,” says Scott Wild, Senior Vice President of consulting with John Burns Research & Consulting, discussing accessory dwelling units (ADUs) in California. The same, Wild suggests, could be said for virtually ...
In the competitive world of real estate, the traditional brokerage model has remained largely unchanged for decades. That changed when Side entered the market. Founded in 2017 by a team including Chief Broker Officer Hilary Saunders, Side has redefined how top-producing real estate professionals build and scale their businesses. Side’s mission is straightforward yet innovative: ...
“If Grey Gardens was in the Midwest, I probably would have listed it and sold it.” – Alex Wolking, Keller Williams ONEChicago In a real estate landscape increasingly filled with massive teams and social media personalities, Alex Wolking has developed a distinctive niche that few would willingly choose: selling the properties nobody else can. With ...
Mike Leipart and Andrew Wachtfogel have assembled a powerhouse team at Redeavor, a development sales and advisory firm designed to capitalize on current market weaknesses with a comprehensive approach not found elsewhere in the industry. The firm combines development advisory, sales and marketing, operational oversight, and capital investment capabilities—a strategic consolidation that positions them to ...
In a bold move that signals a seismic shift in commercial real estate, logistics giant Prologis announced plans to develop 10 gigawatts of data center capacity over the next decade. This ambitious strategy is not an isolated play—it reflects a broader transformation sweeping through the real estate sector as traditional property developers pivot to meet ...
