Steve Marcinuk is co-founder of KeyCrew and features editor at the KeyCrew Journal, where he interviews industry leaders and writes in-depth analysis on real estate, construction technology, and property innovation trends. His work provides unique insights into how technology is leading evolution in these industries. Since 2015, Steve has scaled and exited two digital content and communications startups while establishing himself as a thought leader in AI-driven content strategy. His industry analysis has been featured in VentureBeat, PR Daily, MarTech Series, The AI Journal, Fair Observer, and What's New in Publishing, where he contributes insights on the practical and ethical implications of AI in modern communications. Through the KeyCrew Marketing Studio, Steve partners with forward-thinking real estate and technology companies to transform complex industry expertise into compelling narratives that capture media attention. This approach has consistently delivered results, with real estate clients featured in Property Shark, Commercial Edge, Barron's, and Forbes for coverage spanning lending trends, market analysis, and property technology. His strategic guidance has secured client coverage in over 450 leading outlets, including The Wall Street Journal, Bloomberg, and Reuters, helping organizations build authentic thought leadership positions that move their business forward. Steve holds a magna cum laude degree in Marketing and Entrepreneurship from the Wharton School of Business and splits his time between South Florida and Medellín, Colombia, where he lives with his wife Juliana and their two young boys.
“I don’t want to have 17 apps for different things in the building,” says Nadav Schnall, CEO of ProSentry, reflecting on his years of experience in property management. “I want to have one platform, which I actually prefer not to even use. And when something important happens, it helps figure out a way to make ...
“We think we’ve found the kicker to scale a business to be much larger than what’s out there,” says Max Ball, co-founder of Lofty. Unlike typical real estate tokenization platforms, Lofty has built something fundamentally different: a comprehensive exchange where property ownership trades as fluidly as stocks, while maintaining the benefits of direct real estate ...
In an era where active adult communities are evolving beyond the traditional retirement village model, Kolter Homes is leveraging extensive customer research and flexible design options to create living spaces that truly reflect how modern seniors want to live. According to John Manrique, Senior Vice President of Marketing for Kolter Homes, the company’s approach centers ...
David Buttross, founder of Buttross Groups Real Estate Company and veteran Texas real estate investor, started his journey at age 15 with an eye for value creation. His latest venture – an 8,500-acre solar farm development in East Texas – might seem distant from his first real estate purchase, but it follows the same fundamental ...
In the fast-paced world of South Florida real estate, William (Billy) Cunningham III stands out as a dealmaker who turned his extensive network and entrepreneurial drive into a thriving real estate enterprise. As founder of The Starboard Group, Cunningham has crafted a unique approach that combines high-end development deals with a commitment to community building. ...
Texas broker Lou Eytalis Allen is challenging what she describes as coercive membership practices by her local Realtor association, bringing to light broader questions about mandatory association membership requirements and their impact on real estate professionals. The dispute, which has now escalated to federal court, centers around membership dues for inactive agents and highlights growing ...
“Food waste in this country is actually responsible for three times more emissions than the entire airline industry… addressing food waste has a larger opportunity than EVs, recycling, tropical reforestation, and public transit combined.” — Lily Wang, Founder & CEO of Demi In the competitive world of urban real estate, property managers and developers continuously ...
In the picturesque Adirondacks of New York, a former executive from Google is applying big data principles to transform historic properties into thriving hospitality ventures. Rick Vidal, owner and CEO of NewVida Preserve, represents a new breed of real estate investor – one who combines traditional hospitality fundamentals with cutting-edge data science to achieve remarkable ...
When Nancy Batchelor arrived in Miami in 1982, the city was a far cry from today’s global luxury destination. Ocean Drive featured rocking chairs instead of five-star hotels, and the iconic South of Fifth neighborhood was home to a simple marina rather than ultra-luxury condominiums. Over four decades later, Batchelor has not only witnessed Miami’s ...
In an industry where timing is everything, Craig Merlin knows a thing or two about reading the course. The former PGA professional turned commercial real estate broker has transitioned from analyzing golf swings to market swings, bringing a unique perspective to South Florida’s rapidly evolving real estate landscape. His path to real estate wasn’t conventional ...
The intersection of housing affordability, displacement, and market dynamics is creating unprecedented pressures across the American housing landscape, according to Dr. Tim Thomas, Research Training Lead at Berkeley’s Urban Displacement Project. His research paints a concerning picture of mounting challenges that real estate professionals and investors should be watching closely. “We’re seeing a fundamental shift ...
When a fraudulent workplace injury claim hit one of Stefano Braganti’s construction sites, the resulting years-long legal battle exposed a critical gap in the industry. As a structural engineer turned construction company manager, Braganti found himself digging through boxes of paper records trying to prove proper safety protocols had been followed. Despite the worker walking ...
When Lindsay Liu found herself serving on three different condo association boards while pursuing her real estate investment strategy, she couldn’t believe what she was seeing. “This cannot be how it’s done,” Liu recalls thinking about the management of multi-million dollar assets. That frustration, combined with her technology background, would eventually lead her to co-found ...
Twenty-five thousand new affordable housing units since 2015 tell the story of New Jersey’s success in tackling one of real estate’s most pressing challenges. The state’s Mount Laurel Doctrine, which requires each municipality to allow for its fair share of affordable housing, is marking its 50th anniversary this year, New Jersey’s comprehensive approach to affordable ...
Fernando Olloqui’s path from Wall Street to Latin American construction technology exemplifies how deep industry pain points often spark innovation. A 2007 graduate of Worcester Polytechnic Institute with degrees in mathematics and industrial engineering, Olloqui started his career at JP Morgan in New York during the financial crisis before pursuing an MBA at Columbia University. ...
