Steve Marcinuk is co-founder of KeyCrew and features editor at the KeyCrew Journal, where he interviews industry leaders and writes in-depth analysis on real estate, construction technology, and property innovation trends. His work provides unique insights into how technology is leading evolution in these industries.
Since 2015, Steve has scaled and exited two digital content and communications startups while establishing himself as a thought leader in AI-driven content strategy. His industry analysis has been featured in VentureBeat, PR Daily, MarTech Series, The AI Journal, Fair Observer, and What's New in Publishing, where he contributes insights on the practical and ethical implications of AI in modern communications.
Through the KeyCrew Marketing Studio, Steve partners with forward-thinking real estate and technology companies to transform complex industry expertise into compelling narratives that capture media attention. This approach has consistently delivered results, with real estate clients featured in Property Shark, Commercial Edge, Barron's, and Forbes for coverage spanning lending trends, market analysis, and property technology. His strategic guidance has secured client coverage in over 450 leading outlets, including The Wall Street Journal, Bloomberg, and Reuters, helping organizations build authentic thought leadership positions that move their business forward.
Steve holds a magna cum laude degree in Marketing and Entrepreneurship from the Wharton School of Business and splits his time between South Florida and Medellín, Colombia, where he lives with his wife Juliana and their two young boys.
In a remarkable shift that underscores the evolving nature of urban real estate, office-to-apartment conversions have surged by an astounding 484% over the past four years. This unprecedented transformation isn’t just about creating new apartments – it’s spawning an entire ecosystem of creative adaptations that’s reshaping America’s urban landscape. The Numbers Tell the Story The ...
In an industry notorious for hidden fees and opaque pricing, Tomo Mortgage is slashing interest rates and eliminating the traditional pain points of home financing. The digital mortgage innovator founded by former Zillow executives has secured $20 million in Series B funding, bringing its total investment to $130 million. Progressive Insurance joins as a new ...
In the competitive landscape of commercial real estate, while institutional investors rush toward mainstream asset classes, Matt Hunsucker has discovered opportunity in the industry’s blind spots. As the founder of IOS List and a portfolio of specialized media platforms serving hyper-niche real estate segments, Hunsucker is proving that sometimes the most lucrative path involves helping ...
“They’re a solution, and they can definitely help, and they’ve made a big impact in California, but they’re not a one size fits all approach,” says Scott Wild, Senior Vice President of consulting with John Burns Research & Consulting, discussing accessory dwelling units (ADUs) in California. The same, Wild suggests, could be said for virtually ...
In the competitive world of real estate, the traditional brokerage model has remained largely unchanged for decades. That changed when Side entered the market. Founded in 2017 by a team including Chief Broker Officer Hilary Saunders, Side has redefined how top-producing real estate professionals build and scale their businesses. Side’s mission is straightforward yet innovative: ...
“If Grey Gardens was in the Midwest, I probably would have listed it and sold it.” – Alex Wolking, Keller Williams ONEChicago In a real estate landscape increasingly filled with massive teams and social media personalities, Alex Wolking has developed a distinctive niche that few would willingly choose: selling the properties nobody else can. With ...
Mike Leipart and Andrew Wachtfogel have assembled a powerhouse team at Redeavor, a development sales and advisory firm designed to capitalize on current market weaknesses with a comprehensive approach not found elsewhere in the industry. The firm combines development advisory, sales and marketing, operational oversight, and capital investment capabilities—a strategic consolidation that positions them to ...
In a bold move that signals a seismic shift in commercial real estate, logistics giant Prologis announced plans to develop 10 gigawatts of data center capacity over the next decade. This ambitious strategy is not an isolated play—it reflects a broader transformation sweeping through the real estate sector as traditional property developers pivot to meet ...
“Multifamily developments need parking to satisfy their rental tenants and condominium owners needs and expectations of being able to park and store their vehicles where they live,” says Christopher Tiessen, President and CEO of KLAUS Multiparking America Inc. “It is an amenity to have on-site parking to make a project viable and competitive in the ...
When Briggs Elwell was overseeing business development for Related Companies’ luxury rental portfolio, he noticed a stark disparity in how real estate agents were supported compared to traditional employees. This observation would eventually lead him to found RLTYco, which recently secured $20 million in mixed equity and credit funding to expand its comprehensive suite of ...
“People want to live where they can go down to a restaurant, hit a convenience store, do the drugstore,” explains Steve Lorenzo, Principal at Lee & Associates Commercial Real Estate Services. For Lorenzo, this fundamental understanding of community development has guided his work in bringing essential retail to the Bronx’s evolving neighborhoods. The Retail-Residential Connection ...
“My background in psychology has informed all aspects of creating Blue Panda and I believe that is what has made it a successful business,” says Paula Madrid, founder and director of Blue Panda Office Spaces. “My understanding about human behavior, how people express their needs, and perhaps even what colors might be soothing.” This unique ...
In an industry where miscommunication and mistrust often define the relationship between homeowners and contractors, Block Renovation is creating a paradigm shift. Led by CEO Julie Kheyfets, the company has developed a platform that brings order to what she describes as the “out in the wild” renovation experience, providing clarity, alignment, and most importantly—trust. The ...
In a commercial real estate landscape where many sectors are struggling, Chicago’s retail market stands as a beacon of opportunity. Anthony Campagni, Principal at Canvas Real Estate, has positioned himself and his firm at the forefront of this retail resurgence, leveraging decades of experience and deep market knowledge to capitalize on emerging trends. “Where a ...
