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In Greenville, South Carolina, a Well-Priced Home Gets Multiple Offers. An Overpriced One Sits for Months




It’s not a simple buyer’s or seller’s market right now. Homes priced at or below market value are drawing multiple offers. Homes priced above it are sitting for 90 days or more. It’s both, depending on the house. And knowing the difference could save you tens of thousands of dollars.
Aubree Lewis, team leader of the Aubree Lewis Group at Keller Williams Drive and a Greenville-area real estate professional since 2016, calls it a “bipolar” market – and that’s actually the most useful way to think about it. Some homes sit on the market for 30 to 45 days and then suddenly attract multiple offers. Others linger for 90 to 120 days with sellers who still won’t budge on price.
Buyers and Sellers Today
With inventory up 30% year over year, buyers have more choices than at any point since 2020. They’re taking their time, touring more homes, and getting pickier. But that extra inventory hasn’t flattened the market entirely. Homes priced at or below market value are still drawing multiple offers within the first weekend. Overpriced ones are collecting dust, and price cuts.
Lewis says homes that aren’t moving tend to share one thing in common: they’re competing directly with new construction. Several subdivisions around the upstate have become saturated with brand-new builds, and builders are offering $10,000 to $20,000 in concessions to close deals. If you’re selling a resale home in one of those neighborhoods, you’re not just competing with the house down the street – you’re competing with a new build at the same price point.
What’s Driving This
Three factors explain why the market looks the way it does right now.
Inventory is up significantly. More homes to choose from means buyers don’t feel the same urgency they did a few years ago. That extra time to think is changing how offers come in – and how sellers have to respond.
Interest rates have leveled out. They’re not climbing sharply, but they’re not dropping either. “Interest rates have kind of leveled out,” Lewis says. That stalemate is keeping some would-be buyers on the fence and slowing appreciation. Homes in the upstate are now gaining value at just half a percent to one and a half percent per year – well below the historic three to four percent norm.
New construction is pulling buyers away from resale homes. Builders across the upstate are actively negotiating on price and concessions, making it harder for existing homeowners to compete in the same neighborhoods.
How Fast It Moves
The pace has slowed – but unevenly. A correctly priced home – one that isn’t competing directly with new construction – can still draw multiple offers within its first weekend on the market. But if a home sits for two weeks without an offer, Lewis says that’s a clear signal: “If we’ve been on the market for two weeks, shown the house 10 times, and don’t have an offer, it’s a price problem.”
She watches four specific signals week over week: two to three showings per week, positive feedback, second showings, and any talk of offers. If none of those are happening, a price adjustment is almost always the answer – and it needs to be meaningful. Lewis recommends a 5% cut, not the $10,000 token reductions many sellers try first.
What To Do Now
For buyers: You have more leverage than you’ve had in years. Ask for a home inspection – sellers are more open to negotiating repairs, something that was largely off the table during the peak seller’s market of 2022 and 2023. If a home has been sitting for more than two weeks, you likely have room to come in below the asking price. And if you’re eyeing a new construction home, bring a realtor. Builders are negotiating, and a buyer’s agent can negotiate builder concessions directly – the same $10,000 to $20,000 incentives builders are already offering to close deals.
For sellers: Pricing is everything right now. Lewis puts it plainly – 90% of your marketing is just getting the price right. Overpricing doesn’t just slow things down; it can make your home harder to sell even after you cut the price, because buyers assume something is wrong. If you’re in a neighborhood with active new construction, price aggressively from day one. A 5% gap between your list price and what the market will bear isn’t a minor issue – it’s the whole ballgame.
What Comes Next
Greenville continues to draw relocating buyers and new residents, keeping baseline demand steady even as inventory climbs. But the days of any price flying are over. Buyers have options and they know it. Sellers who price right are still closing quickly. Those who don’t are watching their homes sit while builders in the same neighborhood offer $10,000 to $20,000 in concessions to close deals.
With appreciation running well below historical norms and inventory continuing to climb, the advantage belongs to sellers who act decisively on pricing – and to buyers willing to negotiate. “There’s no way you can underprice your house,” Lewis says. “It’s a whole lot more fun to negotiate a price up than it is down.”
About the Expert: Aubree Lewis is Team Leader and Lead Realtor at The Aubree Lewis Group with Keller Williams Drive, serving the Greenville, Spartanburg, and Anderson markets in Upstate South Carolina since 2016. She leads an all-female team, with over half of her business coming from relocation clients.
This article is intended for informational purposes only and does not constitute legal, financial, or investment advice. The views and opinions expressed herein reflect those of the individuals quoted and do not represent an endorsement of any company, product, or service mentioned. Readers should conduct their own due diligence and consult qualified professionals before making any investment decisions.
This article was sourced from a live expert interview.
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