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From Where Launches Holiday Storefront Collection Based on STR Hosts and Guests’ Picks
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Date:
15 Dec 2025
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From Where has released a curated holiday-focused storefront collection featuring products that have proven popular with both short-term rental hosts and their guests throughout the year.
The collection addresses dual markets: hosts seeking to upgrade their properties and guests purchasing items for their own homes after experiencing products during stays. The timing capitalizes on ongoing holiday sales, with many featured brands offering 20% discounts through year-end.
Tested Products Drive Selection
Unlike traditional gift guides that rely on editorial selection, From Where’s holiday collection draws from actual performance data across its storefront network. The featured items represent products that hosts have chosen for their properties and guests have responded to positively.
“We’re seeing hosts think about this in two ways,” said Nisha Franklin, co-founder of From Where. “There’s the traditional host gift angle, but also hosts investing in their properties or treating themselves to items that will enhance the guest experience.”
The approach reflects what’s actually working in rental properties rather than aspirational recommendations, giving hosts and consumers confidence in their purchasing decisions.
Categories Span Essential Rental Amenities
The holiday storefront organizes products into categories that address common needs in short-term rental properties:
Kitchen Equipment: Espresso machines and coffee makers have shown particularly strong interest, reflecting guest expectations for quality morning routines. Cookware sets and bakeware collections also feature prominently, offering hosts coordinated options that photograph well and perform reliably.
Home Essentials: Decor items and functional accessories that balance visual appeal with durability under frequent guest use.
Gift-Worthy Items: Products at various price points suitable for traditional host gifts or personal purchases.
The categorical approach allows hosts to identify relevant products for their property type and target market while giving consumers clear navigation through the collection.
Revenue Opportunity for Hosts
The holiday collection reinforces From Where’s core business model: hosts earn commission on products purchased through their storefronts while guests gain access to vetted items they’ve experienced in context.
The model creates incentive alignment. Products that enhance guest satisfaction can drive bookings, positive reviews, and repeat stays, while simultaneously generating commission revenue when guests purchase items for their own homes.
Strategic Timing
The holiday release addresses practical considerations in the short-term rental cycle. Many hosts use the slower winter months for property refreshes and upgrades, preparing for spring and summer booking seasons.
The current sales environment, with brands offering significant discounts through year-end, provides cost-effective timing for hosts planning 2026 improvements.
Shopping the Collection
The holiday storefront is available at fromwhere.com/collections/holiday-storefront, where visitors can browse the full product selection, view items in context, and make purchases directly.
For hosts interested in building their own storefronts beyond the holiday collection, From Where provides free storefront creation with product selection based on existing property listings and photos. The process requires minimal host involvement, with the platform handling technical implementation and product sourcing.
From Where continues expanding its storefront network, with the holiday collection serving as both a revenue opportunity and a demonstration of products that have proven successful in actual rental environments.
About From Where: From Where is a Los Angeles-based platform co-founded by Nisha and David Franklin that transforms short-term rentals and boutique hotels into shoppable experiences. The platform builds custom storefronts for hosts and interior designers, enabling guests to purchase products they discover during their stays. For more information or to register for your storefront and other member benefits, visit fromwhere.com.
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