The Long-Term Rental Market Evolves as AI Tools Enhance Global Efficiency

Written by:

Steve Marcinuk

Date:

06 Nov 2025

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The long-term rental market is undergoing notable change as digital platforms adapt to evolving tenant needs and new technologies. Rentberry, a platform with nearly a decade of rental facilitation experience, is positioning itself at the forefront of this shift through AI-driven features and a partnership-focused strategy.

Founded in 2015 by a team of Ukrainian entrepreneurs led by CEO Oleksiy Lubinsky who had personally encountered the challenges of apartment hunting, Rentberry originated from the founders’ need for a more efficient way to secure suitable housing in competitive markets such as San Francisco. What started as a tool to simplify rental applications has since become a comprehensive platform serving 6 million monthly users across several continents.

“Back in 2015, the proptech market and proptech in general were kind of behind the curve in terms of technology. The real estate industry was lacking real, solid rental solutions to make this process with as little friction as possible,” explains Dan Henyk, Chief Business Development Officer (CBDO) at Rentberry.

A Global Platform for a Mobile Generation

Rentberry’s user base illustrates broader changes in housing preferences. The majority of tenants fall between 20 and 35 years old, including digital nomads and students who seek flexible living arrangements. Unlike short-term vacation platforms, Rentberry focuses on long-term stays, typically ranging from several months to a few years.

User distribution reflects shifting global mobility. About 40% of users are based in the United States, with another 30% in European countries including the UK, Germany, France, Spain, Portugal, and Italy. There is also significant representation from Latin America, Australia, and the Middle East.

“We’re seeing a growing number of users from the United States exploring long-term rentals in Europe and across the Asia-Pacific region,” says Henyk. “Many are relocating temporarily or working remotely, and they’re looking for fully equipped homes. Not short-term vacation stays, but long-term living solutions.”

This trend highlights the impact of remote work and increased global mobility, driving demand for housing options that bridge the gap between traditional annual leases and short-term accommodations.

Strategic Implementation of AI

Rentberry is preparing to introduce “Rentberry AI” (RAI), an AI agent designed to help users search for properties, communicate with landlords, and manage rental-related tasks through a conversational interface. This development marks a shift from simple property matching to comprehensive rental support.

“We’re preparing to launch Rentberry AI, an intelligent assistant that will guide users through every step of the rental journey,” Henyk explains. “Through a simple chat interface, renters will be able to search for properties, apply, and manage their rental experience — all personalized to their preferences.”

The AI’s capabilities extend beyond property search, covering application processing, tour scheduling, and post-move-in tasks. Rentberry is forming partnerships with various service providers to allow tenants to book maintenance, repairs, utility, and even cleaning services, directly through the AI interface.

Currently, Rentberry applies AI to enhance listing quality across its global database, translating content, refining descriptions, and enriching property details to provide users with more accurate and localized information.

Adapting Through Market Lessons

“Over the years, Rentberry has evolved through constant innovation and learning. The company has explored a variety of housing concepts, including flexible and modular living, to better understand how technology can enhance the rental experience.

“Those initiatives received great interest and gave us valuable insights into the flexible living space,” says Henyk. “We realized, however, that Rentberry’s biggest impact comes from what we do best — building digital infrastructure that connects tenants, landlords, and service providers worldwide.”

This forward-thinking approach allows Rentberry to remain at the forefront of proptech innovation while maintaining a strong focus on its digital ecosystem.

Growth Through Partnerships

Rentberry’s growth strategy is built around collaboration. The company focuses on forming smart partnerships that expand its capabilities and geographic reach.
At the top of this approach are partnerships with MLSs, property marketplaces, and regional listing platforms, which allow Rentberry to manage a diverse portfolio of verified rental properties worldwide. This model lets the platform grow its footprint efficiently while maintaining control of its own infrastructure and data quality.

Rentberry also integrates with local service providers, from maintenance and cleaning to virtual tour and relocation partners, to enhance the experience for both tenants and landlords. These integrations help renters manage every stage of their housing journey in one place

By combining its proprietary technology with a strong partnership network, Rentberry delivers a scalable, service-rich ecosystem that connects millions of users to reliable long-term rental options across 80+ countries” 

Market Position and Future Prospects

With more than $40 million raised across several funding rounds, including crowdfunding, Rentberry has established a robust technology platform with a global presence. The company’s distributed team operates across the Unites States and Europe leveraging engineering talent in multiple time zones.

The focus on AI-driven rental assistance positions Rentberry to capitalize on rising demand for streamlined rental experiences. As remote work allows greater geographic flexibility and younger tenants prioritize convenience, platforms that can simplify the rental process and integrate a range of services are likely to see continued expansion.

The upcoming launch of Rentberry AI is a significant step toward fully automated rental support, potentially setting new expectations for tenant and landlord interactions throughout the rental lifecycle. For real estate professionals and investors, this shift demonstrates how digital platforms are evolving from simple listing aggregators to comprehensive service ecosystems.

As the long-term rental market continues to mature, platforms like Rentberry that combine AI integration with strategic partnerships may be best positioned to meet the changing needs of a global, mobile workforce.

A Focus on User Experience and Efficiency

Rentberry’s latest innovations are designed to enhance the user experience at every stage of the rental process. By leveraging AI, the platform aims to personalize property recommendations, automate routine tasks, and facilitate communication between tenants and landlords.

The integration of chat-based AI is expected to make searching for and securing a rental more intuitive. Users can interact with the AI to specify their preferences, receive tailored property suggestions, and manage the application process—all within a single interface. For landlords, the AI can assist with screening applicants, scheduling viewings, and handling routine inquiries, saving time and improving efficiency.

Expanding Service Integration

Beyond matching tenants with properties, Rentberry is broadening its service offerings through partnerships. The collaboration with maintenance providers allows tenants to request repairs or services directly through the platform, streamlining communication and service delivery. This integrated approach is aimed at creating a seamless experience for both tenants and landlords, reducing administrative overhead and minimizing delays in resolving issues.

Rentberry applies AI throughout its data pipeline to enhance listing accuracy and accessibility. The technology automatically improves property descriptions, ensures consistent formatting, and localizes listings in multiple languages. It also draws on market analytics to surface relevant insights, such as average rental prices or demand trends, giving users a clearer picture of each location before they apply or book.

Adapting to Market Dynamics

The company’s willingness to adapt its strategy based on market feedback has been a key factor in its growth. By shifting focus away from capital-intensive projects and toward scalable digital solutions, Rentberry is able to respond more quickly to changes in user behavior and market conditions.

This adaptability is further supported by the company’s partnership-driven approach to growth. Through collaborations with regional partners, Rentberry accelerates its global expansion, enhancing local reach, improving data quality, and expanding service coverage in a sustainable way.

Looking Ahead

With the global workforce becoming increasingly mobile and the demand for flexible housing options on the rise, Rentberry’s AI-powered platform is well-positioned to address the needs of modern tenants and landlords. The company’s focus on reducing friction, enhancing service integration, and leveraging strategic partnerships provides a strong foundation for continued growth in the evolving mid and long-term rental market.

As Rentberry prepares to launch its new AI agent and expand its suite of integrated services, the platform is set to redefine the standard for digital rental experiences. By staying attuned to market trends and prioritizing user needs, Rentberry aims to remain a leader in the rapidly changing landscape of global long-term rentals.