

“Today’s high-net-worth buyers are truly global citizens. It’s now common for someone to maintain a beautiful home in London, a farm in Tuscany, and a townhouse in Tokyo, c...




Zach Lemaster, Founder and CEO of Rent to Retirement, says his early mistakes in real estate investing taught him hard lessons about the perils of trying to manage everything alone, especially from a distance.
“Early on, some of the biggest mistakes I made is I tried to do everything myself,” says Lemaster, who started as an Air Force optometrist before building a real estate portfolio that allowed him to retire in his mid-30s. According to Lemaster, many new investors fall into the trap of self-management, thinking it will save money or help them learn the business.
But this hands-on approach often backfires, he argues. “When you’re investing in real estate, you’re building a business, if you [try to do everything yourself], you can be your own limiting factor in your business,” Lemaster explains. He points to critical mistakes in his early days: poor tenant screening, inadequate contractor vetting, and attempting to remotely manage properties in unfamiliar markets.
One of the most painful lessons, according to Lemaster, came from working with contractors. “You have to go through 10 bad ones to find one good one,” he notes, describing a pattern that plagues many real estate investors trying to build their teams from scratch.
This challenge becomes even more acute when investing out of state, where investors lack local networks and market knowledge. “We had a terrible experience and lost a bunch of money,” Lemaster says about his first out-of-state investment ventures.
Lemaster argues that many new investors underestimate the true cost of the DIY approach:
After these early setbacks, Lemaster shifted his approach entirely. His company now handles about 900-1000 properties annually across 18 different markets, with a focus on professional management and systematized operations.
“Management is, I don’t think anyone should self-manage properties,” he states firmly. “Your time is best spent working on your business, not in your business.”
This perspective aligns with what Lemaster learned from studying “The E-Myth” by Michael Gerber, which emphasizes the importance of building systems rather than doing everything yourself.
For investors looking to avoid these common pitfalls, Lemaster suggests several key strategies:
“Growing our portfolio that produces cash flow, whether we’re working or not, that’s fun. That creates a lifestyle,” Lemaster says, highlighting the ultimate goal of true passive income through real estate.
His company now helps other investors avoid the mistakes he made, providing turnkey solutions that include property management and established contractor networks. While this approach may cost more upfront, Lemaster argues it’s far less expensive than learning these lessons the hard way, as he did in his early investing days.
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