The Tech-Driven Shift Making Home Sales Simpler and More Affordable

Written by:

Steve Marcinuk

Date:

05 Aug 2025

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The real estate industry stands at a crossroads. While 99% of buyers find properties online according to industry data, 94% still use traditional agents and pay full commissions. This disconnect between digital discovery and analog transactions has created an opening for technology-driven platforms to rethink how Americans buy and sell homes.

Nico Jodin, CEO and founder of Beycome, discovered this gap firsthand when he moved to Miami in 2020. Despite having no real estate background, his experience as a tech entrepreneur gave him a unique perspective on an industry ready for change.

“I was amazed by the technology behind platforms like Trulia,” Jodin recalls of his first home search. “The information you could find online about properties was incredible. But when I called the phone number on the listing to ask questions and schedule visits, that’s where things got strange.”

The disconnect was surprising. Powerful search platforms led to agents who often knew little about the properties they were supposedly representing. Many told him listings were no longer available, only to offer alternatives. When Jodin found a property his pregnant wife loved, he took an unconventional approach: knocking directly on the owner’s door.

“The owners looked at me and said, ‘Just make an offer. I didn’t receive any offer on my property,'” Jodin explains. This experience revealed a fundamental inefficiency in the traditional system, where listing agents collected commissions despite minimal involvement in successful transactions.

A Personal Problem Becomes a Business Solution

That first transaction taught Jodin about commission structures he’d never encountered. When his brother-in-law, a commercial broker, helped negotiate the deal, Jodin learned that buyer’s agents typically receive 3% of the sale price even when buyers find properties independently.

“Why, as a buyer, can I not use these commissions to get a better deal or receive this money back?” Jodin wondered. This question became the foundation for Beycome, launched with co-founder Cyril in 2020 with a simple mission: make housing more affordable using technology to reduce middleman commissions.

The platform started by focusing on sellers, offering comprehensive listing services across major platforms. But Beycome’s differentiator wasn’t just distribution, it was the integration of machine learning to guide users through complex transactions.

“We started reading all the books about real estate, analyzing all the offers we were receiving from consumers, and built a simple model that my mom could use,” Jodin explains. “If she had questions about contracts or which offer was best, she could get simple answers based on real experience from thousands of previous transactions.”

Scaling Beyond Miami

Five years later, Beycome has expanded to Florida, Illinois, Georgia, North Carolina, and Texas. The platform has facilitated over 17,000 closings, saving users $200 million in commissions while maintaining a listing-to-closing ratio of 97.8%.

The user base has surprised even Jodin. “Initially, I thought people with less revenue and smaller houses would use the platform because they wanted to save on everything possible. But we currently represent a $25 million property in Florida and have land in Tennessee at $5,000. We have all types of customers.”

Today’s Beycome offers a comprehensive transaction management system. Users can list and sell properties, handle title work, and access an AI assistant named Arthur (after Jodin’s son) that communicates through text, chat, or voice. The platform guides users through contract generation, offer analysis, and negotiations using natural language processing.

“You can tell Arthur, ‘I don’t like this offer from Steve, and I want to propose $20,000 less because he wants to add the shading,'” Jodin explains. “Arthur generates a full legal counterpart contract with your information. You just review, understand, sign, and it goes back.”

The Perfect Storm for Change

Several market forces have aligned to create unprecedented opportunity for platforms like Beycome. Housing prices have reached historic highs while mortgage rates have doubled, creating affordability pressures that make commission savings more valuable than ever.

“If you make the same salary and want to buy the same house you were looking at three years ago, you cannot buy it anymore because the house is more expensive and the loan is way more expensive,” Jodin notes. “You have to save money, but you still need to put a roof over your family’s head.”

The widespread adoption of AI has also changed consumer expectations. Where machine learning once required explanation, ChatGPT’s popularity has made AI assistance feel natural and expected.

“When we started Beycome and explained we built a learning machine, people asked, ‘What is it? Why use a learning machine?'” Jodin recalls. “Now, with the boom of AI, people are more willing to use our product.”

Industry Dynamics and Quality Concerns

Jodin’s experience handling thousands of transactions has given him unique insight into agent quality variations. While acknowledging that excellent agents provide value worth their commissions, he argues the industry has structural problems.

“You can get a real estate license for $1,000 and pass classes online,” he observes. “During COVID, platforms offered teaching lessons for $100-$120. If you buy a property for yourself and get your license for $500, the commission you receive makes a lot of sense, you pay $500 and get back $10,000.”

This low barrier to entry has created a market flooded with part-time or inexperienced agents. Industry data suggests 73% of real estate agents didn’t complete a single transaction in 2024, supporting Jodin’s assertion that “there are way more bad real estate agents than good ones.”

The platform’s transaction data reveals this quality gap. “On 17,000 closings, I’ve seen everything from offers made on paper with no professionalism to the top tier of real estate agents who add real value and deserve 3-4% or sometimes even more.”

Beyond Traditional Brokerage Models

Beycome’s approach extends beyond simple commission reduction. On the buy side, the platform credits 2% of the typical 3% buyer’s agent commission back to purchasers while retaining 1% for revenue. This credit can be used for closing costs, increased buying power, or mortgage rate buydowns.

“Mortgages are very expensive at 7%,” Jodin explains. “With Beycome, we give you money, literally a credit—to buy interest points. Instead of paying 7%, you pay 6.4% or 6.5%. Over 25 years, that’s not just $10,000 in savings, but potentially $60,000-$80,000.”

The platform also handles title services and is expanding into comprehensive buyer representation, maintaining the same technology-first approach that eliminates traditional inefficiencies.

Market Position and Future Outlook

Jodin positions Beycome not as an industry replacement but as an alternative for consumers seeking more control and cost savings. “We’re not trying to represent every buyer and seller in the country,” he clarifies. “We just want to offer an alternative.”

The timing appears favorable. Recent industry upheaval, including the $500 million settlement affecting traditional commission structures and ongoing disputes between major platforms, has created uncertainty that benefits technology-driven alternatives.

“Everyone’s fighting for revenue,” Jodin observes of recent industry conflicts. “The question is: what profit are users making from this situation? How can keeping listings exclusive to one platform for a week be beneficial to consumers?”

As housing affordability continues challenging American families and technology adoption accelerates, platforms like Beycome represent a shift toward consumer-controlled transactions. By combining comprehensive technology with transparent pricing, they’re not just reducing costs, they’re rethinking what real estate service can look like in the digital age.

For an industry built on relationships and local expertise, the rise of technology-first platforms poses important questions about value, service, and the future role of traditional intermediaries. Beycome’s growth suggests that for many consumers, the answer lies in putting technology and cost savings first, with human expertise available when truly needed.