Buying or renting a home today looks very different from how it did even a few years ago. What once involved hours of scrolling, slow paperwork, and educated guesswork is increasingly guided...
Real Estate Data Consumption Shifts as AI Becomes the New Reader
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Date:
23 Oct 2025
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The real estate industry faces a fundamental shift in how market intelligence is consumed and processed, with artificial intelligence increasingly mediating information flow, according to Steve Marcinuk, co-founder of KeyCrew Media.
“We’re in this whole new age of answer engine optimization, where you ask ChatGPT, who’s the leading investor in the space of small bay industrial. And you want to be the one who’s mentioned in those articles,” Marcinuk explains. This shift is forcing a rethinking of how market intelligence is created and distributed.
“At the end of the day, the decision makers largely still are human, but they’re using these in-between media processing systems, whether it’s an agent or an LLM or another piece of software that’s consuming and helping to advise them on the decisions they’re making,” Marcinuk says.
This evolution requires a different approach to creating and distributing market intelligence. “We’re creating content that is going out and being absorbed by those types of models,” Marcinuk notes. “Then you have individuals who for $20 a month can have their own AI assistants who are just going out and conducting research and preparing reports for them.”
As AI continues reshaping how real estate professionals consume information, Marcinuk believes successful media platforms must adapt to serve both human and artificial intelligence audiences. This dual audience approach “is really going to be the evolution of real estate deal making and decision making in 2025, 2026 and beyond.”
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