How AI Tools Are Transforming the Self-Directed Home Buying Experience

Written by:

Rudi Davis

Date:

17 Nov 2025

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Keypr, a real estate technology company, is reshaping how home buyers handle property transactions with its platform that integrates artificial intelligence and strategic professional support. In a recent interview, John Asher, CEO of Keypr, discussed how their solution is being used in the Ontario residential market.

“We have painstakingly created our own real time market analytics, so not just relying on board produced reports of what has happened in the past month. We believe that you have to know what’s going on in the marketplace today, tomorrow, and not only in one marketplace, but all marketplaces simultaneously,” said Asher, who previously built institutional investment platforms before moving into consumer real estate technology.

Keypr’s platform delivers real-time market analysis and AI-powered coordination for self-directed home buyers, with adoption among Ontario consumers seeking cost-effective alternatives to traditional real estate services.

Asher explained that the platform is being adopted across several key functions that streamline the buying process. For market intelligence, users can generate AI-curated comps and property-specific analytics to support their own research. The system also offers transaction coordination, automatically organizing communication among inspectors, appraisers, mortgage professionals, and attorneys while sending reminders and status updates as deadlines approach. In addition, the platform provides automated customer service, with AI agents able to answer most common questions—such as whether a conditional offer is viable—with a high satisfaction rate and guidance tailored to current market condit

Asher noted the platform’s positive reception among users. “We often get a lot of calls saying, My God, I can’t believe you did all that for a couple thousand dollars,” he explained.

The system begins with buyers entering an MLS number, then guides them through market research, showing coordination, offer preparation, and closing coordination, while providing professional realtor support at important decision points.

For home buyers using this technology, Asher identified several advantages: “What clients really like is, look, we’re taking the lead to try and drive down costs with a partner that also has the same digital interface so that you can self direct your purchase all the way through close and save a ton of money on that journey.”

The platform allows buyers to control their purchase process while accessing professional expertise when needed, resulting in significant cost savings without compromising transaction quality.

When asked about implementation challenges, Asher mentioned the need to validate consumer readiness for self-direction. “The first is, do we think clients actually will take it upon themselves to do their own search and take it upon themselves to begin to build the fundamentals of an offer? The answer was yes. People are more than happy to self direct if the economics work right,” he said.

Looking ahead, Asher shared plans for geographic expansion and enhanced AI capabilities. “AI tools, maybe first and foremost, allowing us to do development work very, very fast. What would have taken, say, a year to actually build the code now takes a couple of hours,” he said.