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From Where Expands Brand Network as Shoppable Rental Model Gains Traction
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Date:
19 Nov 2025
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From Where has secured partnerships with many design and home goods brands, expanding the product selection available through its shoppable rental platform. The partnerships provide guests with direct access to purchase items they encounter during their stays while creating commission revenue for property hosts.
“We’ve carefully curated relationships with brands that share our commitment to quality design and functionality, products that our hosts already trust in their properties and that guests are excited to discover and purchase for their own homes,” said Nisha Franklin, co-founder of From Where.
Brand Partners
From Where’s expanded network includes:
- Parachute Home
- Caraway
- Safavieh
- Modway
- WinkBeds
- Quince
- Castlery
- Breville
- Our Place
- Tuft & Needle
Even if a brand isn’t an official From Where partner, their products can still be added to storefronts, a unique feature that makes From Where fully brand-inclusive and endlessly customizable. Hosts and designers can showcase the products they truly love, no matter where they’re from.
Brands From Where Loves
Our Place, Quince and WinkBeds
Several brands have demonstrated strong sales across From Where’s storefront network:
Our Place redefines everyday cooking with beautifully designed cookware and kitchen essentials that simplify and inspire. Known for the cult-favorite Always Pan and Perfect Pot, each piece combines form, function, and sustainability ideal for creating inviting, guest-friendly kitchens.
Hosts love Our Place for its versatility, compact design, and the visual appeal that makes every countertop photo-ready. What sets the brand apart is its blend of thoughtful innovation and inclusive approach to home cooking.
Quince offers elevated essentials designed for comfort, quality, and timeless appeal all at surprisingly fair prices. From luxe bedding and cashmere throws to bath linens and home basics, every item is crafted from premium materials meant to last.
Guests and hosts alike love Quince for its understated luxury and commitment to value, making it easy to outfit spaces that feel both refined and relaxed. Their bestselling linen bedding and silk pillowcases bring hotel-level comfort home.
WinkBeds crafts handcrafted, luxury mattresses designed to deliver hotel-level sleep every night. Made in the USA with high-quality materials and backed by lifetime durability, each mattress blends comfort, support, and breathability.
Guests rave about the restful experience WinkBeds provides, a standout feature for any rental or home. With multiple firmness options and their bestselling WinkBed Original, the brand’s dedication to better sleep and craftsmanship makes it a favorite among discerning hosts.
The Value Proposition
The partnerships address a discovery problem in home goods retail. Guests experience products in context during their stays rather than browsing generic product listings. This creates different purchase dynamics than traditional e-commerce.
“Partnering with brands that offer incredible quality and innovation allows us to offer our community access to unique products that might not be on their radar,” Franklin said. “These aren’t just household names – they’re the brands that design professionals shop, and now they’re accessible to everyone through our platform.”
From Where handles storefront creation, product curation, and transaction management. Hosts generate passive income from existing design investments. Brands gain exposure to design-conscious consumers actively in shopping mode. Interior designers featured on the platform can include these products in their curated collections.
The brand additions complement From Where’s designer storefronts and Best Interior Designer Award, creating a marketplace where hosts, designers, and brands collaborate on shoppable design experiences.
As From Where expands across the United States, the platform continues evaluating partnerships across furniture, bedding, kitchenware, and decor categories. Users can browse by designer, product type, room type, or individual storefronts.
About From Where: From Where is a Los Angeles-based platform co-founded by Nisha and David Franklin that transforms short-term rentals and boutique hotels into shoppable experiences. The platform builds custom storefronts for hosts and interior designers, enabling guests to purchase products they discover during their stays.
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