'Buyers Don't Want to Compete': Why New Construction Is Winning the Market Battle

Written by:

Steve Marcinuk

Date:

28 Jun 2025

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In a surprising shift, buyers in Philadelphia’s competitive Main Line market are increasingly choosing new construction over existing homes, not necessarily for the appeal of new features, but to avoid the emotional toll of bidding wars, according to one veteran real estate agent.

Nicholas “Nick” Vandekar of Realty ONE Group Advocates has observed a clear trend among his clients. “I’ve had a lot of clients that have the ability to be a little further out, have been buying new construction simply because they’re not in competition,” he says. “You walk in, you put your deposit down, that lot is yours. You’re not competing with 17 people that all want to buy the same house.”

The Psychology Behind the Shift

“This move toward new construction represents a significant change in buyer psychology,” Vandekar suggests. “After years of intense competition for existing homes, buyers are seeking ways to sidestep the emotional strain of multiple offer situations.”

“A lot of buyers just don’t want to compete,” Vandekar explains. The certainty of new construction, where builders can often offer alternative lots if first choices are taken, provides a stark contrast to the uncertainty of bidding wars for existing homes.

The Inventory Challenge

This shift comes amid ongoing inventory challenges in the resale market. “Even if interest rates go down, it’s not that great a deal, because the inventory, although it’s risen, there isn’t enough inventory for the number of buyers that are out there that would be interested,” Vandekar notes.

Market Adaptation

Vandekar observes that market participants are gradually adjusting to current conditions. “People are getting more comfortable with the rates where they are. They’re starting to adjust and say, okay, you know, they’re not going to shift much from here. So if we want to move, this is what we got to do.”

Looking Ahead

However, Vandekar sees continued uncertainty in the market. “There’s a lot of uncertainty. A lot of people feel unsure of what’s going to happen,” he says, pointing to various factors including potential tariff impacts and Federal Reserve policies.

The Solution Dilemma

While new construction offers a path forward for some buyers, Vandekar acknowledges it’s not a universal solution. Buyers must often compromise on location, moving further from preferred areas to find new construction opportunities. However, for many, this trade-off is increasingly seen as preferable to engaging in intense bidding wars for existing homes.