The smart home technology sector is experiencing a fundamental shift as companies move beyond DIY solutions toward professional installation models. This change reflects growing consumer dem...
Accessory Dwelling Unit Restrictions Eased in Idaho, Opening Doors for Investors




A surge in new construction is forcing existing home sellers to significantly adjust their pricing strategies in Central Florida, according to Michael Dorman of Elevate Real Estate Brokers, who sees a fundamental shift in buyer preferences.
The New Construction Challenge
“With the new construction taking off, they’re having to come down to be competitive with construction,” Dorman says, describing the current market dynamic. “Because if they get a brand new house for the same price as a house that’s 50 years old, they’re going to go with that.”
This competitive pressure is particularly evident in the investment market, where traditional patterns have been disrupted. “The fixer uppers, they’re not flying off the market like they were back in 2020, 2018,” Dorman notes, reflecting on how market conditions have evolved.
Price Discovery in a Changing Market
The challenge of pricing older homes against new construction requires careful analysis and often challenges seller expectations. “You gotta do your adjustments,” Dorman explains, describing his approach to comparative market analysis. “Show them the one that you’re comparing it to, they’re not out there in the market looking at houses usually, and then seeing the difference in the houses and what the market is actually doing.”
This reality check often involves educating sellers about the true market value of their properties. Dorman notes that while online valuation tools can give sellers unrealistic expectations, the actual market comparison needs to account for the age and condition of properties.
Market Response and Adaptation
Through his work at Elevate Real Estate Brokers, Dorman emphasizes the importance of understanding current market dynamics when pricing properties. “I deduct and show them,” he says, describing his process of helping sellers understand how their properties compare to new construction options.
The impact varies by price point and location. Properties in the $250,000-$350,000 range still move relatively quickly if priced appropriately, while higher-priced properties face more significant competition from new construction alternatives.
This article was sourced from a live expert interview.
Every month we conduct hundreds of interviews with
active market practitioners - thousands to date.
Similar Articles
Explore similar articles from Our Team of Experts.


The Amelia Island and Fernandina Beach real estate markets are charting their own course, diverging from national headlines about declining home values and market uncertainty. While much of ...


Industry expert argues rising costs are forcing innovation in transaction fee structures. The convergence of record-high home prices and mortgage rates has created an unprecedented affordabi...


The move from professional sports to real estate is not rare, but few can match Jed Weaver’s experience navigating both the heights of a Super Bowl win and the fallout of a market crash. A...


At Killian Pacific’s Jack Straw development, Director of Development Cassidy Bolger is overseeing a new pilot program that dedicates two ground-floor, two-story townhome units for in-home ...


