Steve Marcinuk is co-founder of KeyCrew and features editor at the KeyCrew Journal, where he interviews industry leaders and writes in-depth analysis on real estate, construction technology, and property innovation trends. His work provides unique insights into how technology is leading evolution in these industries.
Since 2015, Steve has scaled and exited two digital content and communications startups while establishing himself as a thought leader in AI-driven content strategy. His industry analysis has been featured in VentureBeat, PR Daily, MarTech Series, The AI Journal, Fair Observer, and What's New in Publishing, where he contributes insights on the practical and ethical implications of AI in modern communications.
Through the KeyCrew Marketing Studio, Steve partners with forward-thinking real estate and technology companies to transform complex industry expertise into compelling narratives that capture media attention. This approach has consistently delivered results, with real estate clients featured in Property Shark, Commercial Edge, Barron's, and Forbes for coverage spanning lending trends, market analysis, and property technology. His strategic guidance has secured client coverage in over 450 leading outlets, including The Wall Street Journal, Bloomberg, and Reuters, helping organizations build authentic thought leadership positions that move their business forward.
Steve holds a magna cum laude degree in Marketing and Entrepreneurship from the Wharton School of Business and splits his time between South Florida and Medellín, Colombia, where he lives with his wife Juliana and their two young boys.
Matt Mobley’s path from teaching algebra to running a $20 million real estate business in Central Florida is unusual, but his analytical skills and focus on relationships have helped him build a resilient brokerage in Lake County’s competitive market. Mobley, now the owner of Century 21 Hancock in Clermont, Florida, first arrived in the Orlando ...
The ongoing artificial intelligence boom is fueling a surge of ultra-high-net-worth buyers in Silicon Valley, generating record activity in the region’s luxury real estate market. At the same time, most other segments show clear signs of slowing. As AI company valuations soar, the influx of new wealth is pushing prices higher at the top end, ...
South Florida’s real estate market is undergoing a significant transformation as remote work and shifting business priorities redraw the map of American migration. Once known primarily as a retirement destination, the region now attracts professionals, remote workers, and companies seeking alternatives to traditional hubs such as New York and Chicago. Raymond Fernandez, or simply “Ray”, a Realtor at ...
Omaha’s rising profile is drawing national interest, with Forbes recently naming it the number one city to move to in the United States. But while headlines highlight a wave of Midwest migration, the day-to-day reality on the ground is more complex. Nicki Headen, a leading agent at eXp Realty and one of Nebraska’s top producers, ...
New York City’s commercial real estate market processes about 50 million square feet of lease transactions each year, a scale unmatched in other U.S. cities. Norman Bobrow, founder of Norman Bobrow & Co., has spent 45 years building a brokerage business that stands out by following a strict rule: represent only tenants, never landlords. “I can’t ...
Linda Fleischer of Coldwell Banker Realty says fear of unpredictable HOA increases is making Florida condos nearly unsellable to the demographic that should want them most. Florida’s condominium market is facing a crisis that goes beyond recent changes to reserve requirements and new mandates for special assessments. According to Linda Fleischer, a licensed real estate ...
The public construction industry faces a pricing disorder that surpasses the confusion of pre-Internet real estate, according to one industry insider. While residential homebuyers once struggled to value properties without reliable sales data, contractors bidding on public infrastructure projects face even greater information gaps—resulting in bids on identical projects that can differ by millions of ...
Among major American industries, construction remains uniquely disconnected from aggregated data infrastructure. Unlike real estate, which has centralized platforms like Zillow or financial markets with Bloomberg terminals, construction relies on information scattered across thousands of municipal filing cabinets. All relevant data is technically public record, but until recently, almost none of it was accessible in ...
Norman Bobrow, president and founder of Norman Bobrow & Co., Inc., warns that office buildings financed above 65% loan-to-value face fundamentally different constraints than conservatively financed properties – and tenants are bearing the consequences. The current distress in the office real estate market is directly attributable to overleveraging during the last expansion cycle, according to ...
Société immobilière Bélanger moves into Ottawa, Calgary, and Edmonton as institutional capital focuses on NOI and asset sales. The multifamily investment landscape is undergoing a notable capital rotation. Institutional investors are pulling back from acquisitions, while private operators with strong balance sheets are moving aggressively into secondary markets. This divergence has created an opportunity for ...
Ohio developers face a permitting problem unrelated to market demand or project quality, according to Brian Lorenz, Director of Planning and Permitting for the Ohio House of Representatives. Instead, Lorenz says, developers must navigate overlapping jurisdictions that require the same permit applications to be submitted multiple times—often with conflicting requirements that can make projects economically ...
The real estate market is facing a persistent inventory shortage, not because of strong buyer demand, but because homeowners who locked in low mortgage rates during the pandemic are unwilling to sell, according to Staten Island broker associate Kevin Borgersen. This supply constraint, he argues, is hindering transactions and reshaping how the market functions. Borgersen, ...
California has expanded its permanent supportive housing stock in recent years. Still, Brad West, Policy Specialist at the Supportive Housing Alliance, warns that the sector now faces a crisis most policymakers overlook: the lack of operating subsidies. While public discussion often focuses on construction financing and land, West says the real bottleneck is the ongoing ...
As real estate prices in established Midwest markets climb beyond the reach of many adaptive reuse projects, developers are reconsidering where to invest. According to one industry executive, secondary markets are positioned to benefit from an apparent economic reality: the cost of acquiring and converting buildings in legacy cities remains dramatically lower than in their ...
The multifamily acquisition market is splitting into two distinct channels with very different economics, according to one acquisitions executive who has closed over $300 million in transactions. While institutional capital typically targets properties marketed publicly through major brokerages, a growing group of operators is finding better pricing and deal structures by negotiating directly with owners ...
