Steve Marcinuk is co-founder of KeyCrew and features editor at the KeyCrew Journal, where he interviews industry leaders and writes in-depth analysis on real estate, construction technology, and property innovation trends. His work provides unique insights into how technology is leading evolution in these industries.
Since 2015, Steve has scaled and exited two digital content and communications startups while establishing himself as a thought leader in AI-driven content strategy. His industry analysis has been featured in VentureBeat, PR Daily, MarTech Series, The AI Journal, Fair Observer, and What's New in Publishing, where he contributes insights on the practical and ethical implications of AI in modern communications.
Through the KeyCrew Marketing Studio, Steve partners with forward-thinking real estate and technology companies to transform complex industry expertise into compelling narratives that capture media attention. This approach has consistently delivered results, with real estate clients featured in Property Shark, Commercial Edge, Barron's, and Forbes for coverage spanning lending trends, market analysis, and property technology. His strategic guidance has secured client coverage in over 450 leading outlets, including The Wall Street Journal, Bloomberg, and Reuters, helping organizations build authentic thought leadership positions that move their business forward.
Steve holds a magna cum laude degree in Marketing and Entrepreneurship from the Wharton School of Business and splits his time between South Florida and Medellín, Colombia, where he lives with his wife Juliana and their two young boys.
Northern New Jersey’s housing shortage has escalated into a severe imbalance, with economic pressures and limited inventory making it increasingly difficult for families to buy homes in desirable communities. Real estate professionals working in these markets report that conditions have reached a level where traditional buyers face intense competition and shrinking opportunities. Ellen Gonik, a ...
Société immobilière Bélanger is planning a strategic expansion into Montreal, Gatineau, Ottawa, Calgary, and Edmonton. The multifamily investment landscape is experiencing a period of capital reallocation, creating a compelling window for well-capitalized private operators to expand into growth-oriented secondary markets. Société immobilière Bélanger is positioning itself to capitalize on this environment through a disciplined acquisition ...
After more than two decades in management, Scott Cooney has returned to active commercial real estate brokerage in Connecticut, bringing with him three decades of industry expertise and a network that is already generating substantial business. Cooney, who began his real estate career in 1995, resumed active brokerage in September 2025 after serving in management ...
The senior housing sector is experiencing its highest level of acquisition activity in years, fueled by surging occupancy rates and a demographic wave that is finally translating into real growth. After several years of pandemic-related setbacks, the market has reached a clear inflection point, drawing renewed investor attention from a wide range of buyers. Allison ...
The shortage of affordable housing in the United States has become severe, prompting renewed interest in manufactured housing as a practical, scalable solution. Recent data from Yardi Matrix shows that manufactured homes, with average prices between $125,000 and $135,000 nationally, cost about one-third as much as traditional site-built homes, making them a leading option for ...
As most commercial real estate investors pull back from the office sector, a small group of experienced operators is actively seeking opportunities in distressed office assets. Elevated vacancy rates, persistent concerns about the impact of remote work, and ongoing urban challenges have pushed many investors to the sidelines. Yet for some, these pressures have created ...
South Florida’s residential real estate market is undergoing significant changes driven by new regulations and rising insurance costs—factors that are having a far greater impact than the influx of out-of-state buyers often highlighted in headlines. These shifts are creating new challenges and opportunities across Palm Beach, Broward, and Miami-Dade counties, fundamentally altering the landscape for ...
The convergence of property fraud and elder abuse has created a new area of concern for home title protection services, as scammers increasingly focus on seniors who have significant home equity. These criminals are using more sophisticated digital tactics to exploit older homeowners, prompting companies like EquityProtect to broaden their fraud-prevention efforts. EquityProtect, a property ...
While Trump’s tariffs dominate headlines, ACME Real Estate’s Courtney Poulos says interest rates and pandemic-era pricing dynamics are the real story. The real estate industry loves a narrative. Right now, everyone’s selling “2026: The Great Housing Reset.” But Courtney Poulos, founder and CEO of ACME Real Estate in Los Angeles, isn’t buying the hype. “Everyone’s ...
London’s Holborn district has a new player in flexible workspace, and it’s built on hard-won lessons from the WeWork era. Alex Passler, who previously led WeWork’s Asia Pacific and The America’s Real Estate teams, has opened Vallist‘s flagship location at Finlaison House – a 30,000-square-foot space that challenges how the industry thinks about flex office ...
As we start 2026, I’m seeing South Florida real estate continue its transition from pandemic-era extremes toward more balanced market conditions. Inventory is up about 30% across Palm Beach County, and that’s changing the dynamics for both buyers and sellers. The most important thing to understand is that South Florida is not one market. What ...
With a background in traditional insurance at AIG, Matan Slagter, CEO and Co-Founder at Armadillo, recognized a hard truth the industry had long ignored: home warranty companies were primarily responsible for their own poor reputations. The industry’s poor track record isn’t speculation – it’s evident in online reviews where countless homeowners share negative experiences. The math is stark. ...
While much of the real estate industry faces higher interest rates and cautious buyers, Central Florida’s Ocala market continues to grow by serving a cash-heavy, lifestyle-driven demographic. Bobby Mathews, leader of the BluSkye Group at RE/MAX Foxfire, has spent nearly twenty years specializing in active adult communities, building his team around the distinct needs of this market ...
The Tampa Bay real estate market is poised for rapid growth, driven by anticipated policy changes and ongoing demographic shifts that could reshape investment opportunities as early as 2026. Jeff Beggins, Chief Evolution Officer at CENTURY 21 Beggins Enterprises, draws on decades of family experience in Florida real estate and his firm’s statewide reach to ...
The Sarasota real estate market is undergoing a clear shift, with builders offering aggressive incentive packages to attract buyers amid a slower summer season. These incentives give buyers more leverage and options while making it harder for individual homeowners to sell when competing with new construction. Nazar Bas, a realtor with Coldwell Banker Realty who ...
