Steve Marcinuk is co-founder of KeyCrew and features editor at the KeyCrew Journal, where he interviews industry leaders and writes in-depth analysis on real estate, construction technology, and property innovation trends. His work provides unique insights into how technology is leading evolution in these industries.
Since 2015, Steve has scaled and exited two digital content and communications startups while establishing himself as a thought leader in AI-driven content strategy. His industry analysis has been featured in VentureBeat, PR Daily, MarTech Series, The AI Journal, Fair Observer, and What's New in Publishing, where he contributes insights on the practical and ethical implications of AI in modern communications.
Through the KeyCrew Marketing Studio, Steve partners with forward-thinking real estate and technology companies to transform complex industry expertise into compelling narratives that capture media attention. This approach has consistently delivered results, with real estate clients featured in Property Shark, Commercial Edge, Barron's, and Forbes for coverage spanning lending trends, market analysis, and property technology. His strategic guidance has secured client coverage in over 450 leading outlets, including The Wall Street Journal, Bloomberg, and Reuters, helping organizations build authentic thought leadership positions that move their business forward.
Steve holds a magna cum laude degree in Marketing and Entrepreneurship from the Wharton School of Business and splits his time between South Florida and Medellín, Colombia, where he lives with his wife Juliana and their two young boys.
Private lending for real estate development has rapidly expanded as traditional banks reduce their exposure to construction financing. Into this opening has moved Ascent Developer Solutions, which closed its first major equity round with Elliott Management in June 2024 and has since grown from 15 to 110 employees in less than eight months. What distinguishes ...
While most of the United States is seeing more favorable conditions for buyers, northern New Jersey stands out as an exception, maintaining a strong seller’s market despite national dynamics shifting. This regional resilience underscores the value of local market knowledge over national headlines when making real estate decisions. Thomas “Chopper” Russo, leader of one of ...
The real estate media industry is undergoing rapid technological change, and Tom Sparks, the new owner of the We Get Around Network (WGAN), is at the center of this evolution. Sparks has built a business that merges photography, technology, and education, creating a hub for property technology professionals and redefining how real estate media services ...
While national headlines warn of housing market slowdowns and rising foreclosures, Bergen County’s real estate market continues to run on a different track. Local agents report strong buyer demand, multiple-offer situations, and inventory levels still near historic lows, more than four years into the pandemic. Sergio Sciortino, broker associate at Keller Williams Village Square Realty ...
The New York City real estate market is changing rapidly, and in Queens, those shifts are apparent at the neighborhood level. In areas like Cambria Heights, homes priced under $800,000 are selling at a pace that outstrips even the pandemic-era frenzy. Properties often go under contract within days of listing, sometimes before buyers have even ...
Bergen County’s luxury real estate market has undergone notable changes in recent years, with 2025 presenting some of the most challenging conditions since the early 2000s. While sales data points to slower activity and longer listing times, the day-to-day experience of agents on the ground reveals how client relationships, market strategy, and community ties are ...
The real estate industry is facing a stark reality: recent data shows that 71% of agents finished 2025 without closing a single transaction. Bill Crespo, CEO and Founder of Path2PRO Coaching, sees these numbers not as an indictment of individual agents, but as evidence of a widespread lack of structure and training in the profession, ...
While short-term rental (STR) markets across much of the U.S. are cooling with falling occupancy rates and increased competition, Oklahoma is charting its own course. Driven by a mix of special events, infrastructure projects, and migration from higher-cost states, the state’s STR sector is producing opportunities for operators who understand its unique landscape. Libby Ross, ...
Denver’s residential investment market is undergoing a significant realignment as rising costs, new regulations, and tighter financing reshape how investors approach property acquisition. Christine Belin, a real estate broker and property management consultant with Evernest who has spent ten years working in Colorado’s investment sector, outlines how both institutional and individual investors are adjusting to ...
The move from corporate sales to real estate is not always straightforward, but for some professionals, the skills developed in the business world can provide a decisive advantage. Justin Nimergood, team leader at Nimergood Real Estate, transitioned from managing $150 million in sales at Cisco Systems to leading a high-performance real estate team in Dallas-Fort ...
Danbury, Connecticut, is charting a course of steady growth and urban revitalization, leveraging its geographic position, favorable tax structure, and a new, action-oriented approach to city planning. Under Planning Director Waleed Albakry, who took the helm in July 2024, the city is prioritizing results over lengthy planning cycles, aiming to deliver visible improvements and attract ...
When the Wall Street Journal declared that Cape Coral had “the worst housing market in the United States,” local real estate veteran James Sommers, leader of James Sommers Team, saw something different in the headlines. Instead of panic, his phone started ringing with clients asking for clarity. Sommers, who has sold real estate in the Cape ...
While many luxury real estate markets across the country have cooled, Charleston’s high-end property sector has remained stable, powered by buyers who prioritize lifestyle over short-term investment gains. Industry veterans say this focus on quality of life, rather than speculation, has insulated Charleston from the volatility seen in other cities. Lisa Patterson, a longtime Charleston ...
The Pensacola real estate market stands out for its blend of military-driven stability and the growing influence of large production builders, creating unique challenges for agents and homeowners. After twenty years in this northwest Florida market, Kathy Batterton, leader of The Kathy Batterton Team, has seen firsthand how these forces are shaping local dynamics in ...
For years, analyzing real estate deals was a slow and often skipped process for many investors. Manual comping—reviewing comparable sales to estimate a property’s value—typically took five minutes or more per property. This bottleneck meant that only the most promising deals received scrutiny, while many potential opportunities were passed over. Now, artificial intelligence is compressing ...
