Steve Marcinuk is co-founder of KeyCrew and features editor at the KeyCrew Journal, where he interviews industry leaders and writes in-depth analysis on real estate, construction technology, and property innovation trends. His work provides unique insights into how technology is leading evolution in these industries.
Since 2015, Steve has scaled and exited two digital content and communications startups while establishing himself as a thought leader in AI-driven content strategy. His industry analysis has been featured in VentureBeat, PR Daily, MarTech Series, The AI Journal, Fair Observer, and What's New in Publishing, where he contributes insights on the practical and ethical implications of AI in modern communications.
Through the KeyCrew Marketing Studio, Steve partners with forward-thinking real estate and technology companies to transform complex industry expertise into compelling narratives that capture media attention. This approach has consistently delivered results, with real estate clients featured in Property Shark, Commercial Edge, Barron's, and Forbes for coverage spanning lending trends, market analysis, and property technology. His strategic guidance has secured client coverage in over 450 leading outlets, including The Wall Street Journal, Bloomberg, and Reuters, helping organizations build authentic thought leadership positions that move their business forward.
Steve holds a magna cum laude degree in Marketing and Entrepreneurship from the Wharton School of Business and splits his time between South Florida and Medellín, Colombia, where he lives with his wife Juliana and their two young boys.
Long Beach Island, an 18-mile barrier island off the coast of New Jersey, is seeing home prices approach $2 million, nearly double what they were just a few years ago. This surge stands out even as many coastal markets across the U.S. face slower sales, rising interest rates, and affordability concerns. The reasons behind Long ...
As 2026 begins, Manhattan’s residential real estate market is defined by uncertainty and hesitation. While headlines often highlight volatility and dramatic swings, agents and investors working directly in the market see a more layered reality. Today’s environment presents both obstacles and openings for buyers, sellers, and investors who are willing to look past the noise ...
The Atlanta real estate market is approaching a pivotal moment, with local experts noting early signs of renewed momentum even as many buyers remain hesitant due to elevated interest rates. After years of volatility and rapid change, agents and investors report a gradual shift toward more stable conditions, though not without continued challenges. Adrian Provost, ...
After several uncertain years, Tampa Bay’s residential market is regaining strength as both buyers and sellers reenter the market. In Wesley Chapel and neighboring Pasco County communities, new construction is meeting the demand of a diverse group of homebuyers seeking affordability and modern amenities. Market Activity Picks Up in Early 2026 The start of 2026 ...
Remote transactions are reshaping Miami’s luxury pre-construction real estate market, with a surge in cash buyers and a growing share of activity that does not appear in public sales data. Technology has enabled multimillion-dollar deals to be completed without in-person meetings, while shifts in buyer demographics and financing challenges are reshaping who can buy and ...
While much of the United States has become more favorable to buyers, Bergen County, New Jersey, remains one of the country’s strongest seller’s markets. This dynamic is creating unique hurdles and opportunities for both buyers and sellers in one of the region’s most competitive real estate environments. Cheryl Cooper, team leader of The Cheryl Cooper ...
For years, real estate professionals have struggled to turn public government data into valuable intelligence. While vast amounts of information are technically available, the process of finding, interpreting, and applying it remains tedious and inefficient. This persistent challenge led to the founding of ReZone, a company that changed how the industry accesses local zoning and ...
Long Island’s residential real estate market is regaining momentum as buyers and sellers adapt to a post-pandemic environment shaped by higher interest rates and more realistic pricing. The frenzy of the COVID-19 years has faded, replaced by a steadier pace where homes priced in line with current conditions are selling, and both sides of the ...
While much of the country is seeing the housing market slow and buyers gain leverage, northern Bergen County remains under conditions that favor sellers. Local properties routinely sell above asking price, and inventory remains tight despite a slight increase in listings. These factors have kept the market competitive and prices rising, even as other regions ...
South Florida’s luxury real estate market is increasingly split between ultra-high-end properties that attract record-breaking prices and a mid-luxury segment struggling with rising interest rates, soaring insurance costs, and more selective buyers. This divide is most visible in Palm Beach County, where billion-dollar deals make headlines even as homes in the $2.5 million to $5 ...
The tokenization of real estate assets is moving from theory to practice as technical infrastructure improves and regulatory pathways become clearer. Institutional investors are beginning to consider blockchain-based property investments, and companies such as OFA Group are building the systems needed to support this shift. Thomas Gaffney, COO of NASDAQ-listed OFA Group, has worked in ...
The real estate markets in Florida and New York are undergoing significant adjustments as the pandemic’s effects fade and local forces regain influence. Grace Folias, Owner & Team Lead at the Modern Approach Real Estate, in both Queens, New York, and Fort Lauderdale, Florida, sees these changes firsthand and describes how each region is now ...
The real estate staging industry has gained a determined advocate in Las Vegas, where Fiorenza Bilak, an interior design graduate and founder of Stage The Space, LLC, is building a business around a straightforward reality: most buyers cannot visualize how to use empty rooms. Bilak’s entry into home staging was unplanned. Seven years ago, her husband ...
Water scarcity has become a pressing concern for North American real estate developers. Rapid population growth in states like Florida and development slowdowns in Canadian municipalities due to limited water capacity are forcing the industry to confront infrastructure limitations. Graywater recycling technology, once a niche solution, is now gaining traction as both an environmental and ...
The healthcare real estate sector is attracting renewed lender interest as capital markets search for alternatives to traditional multifamily investments. With around $4 billion in annual transaction volume, Eastern Union has become a key player in this trend, mainly through its healthcare division led by Nachum Soroka. Eastern Union’s healthcare group, active for over eight ...
