Steve Marcinuk is co-founder of KeyCrew and features editor at the KeyCrew Journal, where he interviews industry leaders and writes in-depth analysis on real estate, construction technology, and property innovation trends. His work provides unique insights into how technology is leading evolution in these industries.
Since 2015, Steve has scaled and exited two digital content and communications startups while establishing himself as a thought leader in AI-driven content strategy. His industry analysis has been featured in VentureBeat, PR Daily, MarTech Series, The AI Journal, Fair Observer, and What's New in Publishing, where he contributes insights on the practical and ethical implications of AI in modern communications.
Through the KeyCrew Marketing Studio, Steve partners with forward-thinking real estate and technology companies to transform complex industry expertise into compelling narratives that capture media attention. This approach has consistently delivered results, with real estate clients featured in Property Shark, Commercial Edge, Barron's, and Forbes for coverage spanning lending trends, market analysis, and property technology. His strategic guidance has secured client coverage in over 450 leading outlets, including The Wall Street Journal, Bloomberg, and Reuters, helping organizations build authentic thought leadership positions that move their business forward.
Steve holds a magna cum laude degree in Marketing and Entrepreneurship from the Wharton School of Business and splits his time between South Florida and Medellín, Colombia, where he lives with his wife Juliana and their two young boys.
South Carolina’s real estate market has never been more active — or more difficult to break into. Prices are rising, demand is strong, and yet for many buyers, the path to ownership keeps getting narrower. Understanding why requires looking at who is actually winning deals, how families are rethinking what a home needs to do, ...
Brian Durham, managing broker and team owner at WeGo Real Estate., has spent his career on the other side of that gap — first processing over 177 transactions in 15 months for a hedge fund during the post-recession investment surge, then building and managing independent brokerages across four states. What that background gave him isn’t ...
Rising home prices along the South Jersey Shore are pushing buyers into new areas, creating fresh opportunities for both homeowners and investors. Eric Millstein, a real estate associate with Soleil Sotheby’s International Realty, has seen firsthand how these shifts in pricing and buyer behavior are opening new markets across Atlantic County’s coastal communities. “Opportunities for ...
The real estate industry has long struggled with a high failure rate, with nearly 90% of agents leaving the business. For Ricky Carruth, now Chief Housing Analyst at RLTYco and Chief Ambassador of the American Real Estate Association, statistic reflects a deeper issue in how agents are trained to succeed. After losing everything during the ...
The Chicago residential market shows stability in early 2026. Affordability concerns and slower sales affect housing markets nationwide. However, local agents report steady buyer interest, especially among cash buyers. Low inventory continues to shape buyer and seller behavior. Local Market Knowledge Kevin Burke, realtor and team lead at The Kevin Burke Team at RE/MAX 10, ...
California’s housing market highlights the challenges first-time homebuyers face. In the 1990s, Josh Lewis, owner of BuyWise Mortgage and host of The Educated Home Buyer podcast, closed his first purchase loan for a $40,000 condominium in Anaheim. Today, similar properties sell for $700,000 to $900,000. This price increase has forced mortgage professionals like Lewis to ...
The real estate and mortgage industries have long been fragmented, forcing consumers to juggle multiple platforms, repeatedly enter the same information, and endure slow, transactional processes. Despite acquisitions and partnerships by major firms, the core challenge persists: legacy systems are built for isolated transactions rather than ongoing customer relationships. Industry veterans note that, unlike sectors ...
Toronto’s luxury real estate market is at a turning point, shaped by government policies, global economic volatility, and changing attitudes among wealthy buyers. After nearly two decades of rapid appreciation, the market is now experiencing what some industry observers call a necessary correction. Andy Taylor, founding member of Sotheby’s International Realty Canada, has spent 23 ...
Hawaii’s commercial real estate market is changing rapidly due to evolving consumer behaviors, work patterns, and generational preferences. Some trends mirror those on the mainland, but Hawaii’s unique geography, demographics, and investment patterns produce distinct results. After years of steady demand from international and mainland investors, the pandemic accelerated shifts that are now reshaping the ...
The Des Moines, Iowa, real estate market stands out for its steady performance. It offers a clear example of how Midwest cities can remain stable even as national housing trends become volatile. Transaction volumes have returned to levels last seen in 1997, and appreciation has held steady. Des Moines avoids the dramatic price swings and ...
Leaving the city does not mean leaving city prices behind. In the counties and communities within commuting distance of Manhattan, including Westchester to the north and Hudson County and surrounding New Jersey suburbs to the west, proximity to the city and access to established school districts keep prices consistently high. Buyers expecting relief from Manhattan ...
Construction companies face a sharp rise in insurance costs, with premiums now taking up about 6% of total project budgets for major builders. Climate-related losses and inflation are driving these increases, pushing companies to adopt technology tools to manage compliance and reduce risk. Nyasha Gutsa, co-founder and CEO of Billy, a construction insurance and compliance ...
Five years ago, South Orange County buyers focused on square footage and school ratings above all else. While those factors still matter, the top priorities have changed. Today, buyers arrive at showings with a new checklist, and CaLee McManus — founder of Monarch Real Estate and a local agent for over 15 years — says ...
Something shifted in Denver’s housing market, and sellers are still catching up. Buyers who would have overlooked a dated kitchen or an aging roof a few years ago are now walking away — not just from big problems, but from small ones. Paint color. Appliance age. Anything that signals work ahead. Michael Brassem has watched ...
In Los Angeles, the search for the next up-and-coming neighborhood is a constant topic among residents, agents, and buyers. While opinions vary, a handful of neighborhoods keep surfacing in local conversations, open house traffic, and buyer tours. These areas are drawing renewed attention thanks to new amenities, more realistic pricing, and a sense that they ...
